Public relations

Skill kostja94/marketing-skills/skills/channels/partnerships/public-relations

Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context; get tailored, production-ready output. Cursor, Claude Code, OpenClaw — no lock-in.

Install

npx -y skills add kostja94/marketing-skills --skill public-relations

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

What its author says it does

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When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator.

SKILL.md

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Channels: Public Relations

Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice).

Identify:

News angle: Product launch, funding, partnership, milestone
Audience: Trade press, mainstream, bloggers
Timing: Embargo or immediate

Press Release Structure

Section	Guideline
Header	Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo
Headline	Under 100 chars; strong action verbs; "Why should I care?"
Subheadline	Optional; additional context
Dateline	City, state, date
Lead	50–75 words; all 5 W's (Who, What, When, Where, Why)
Body	1–2 paragraphs; inverted pyramid; most newsworthy first
Quote	Executive/stakeholder; perspective, not fact repetition
Boilerplate	2–3 sentence company description
Media contact	Name, email, phone

Lead Paragraph

Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).

Quote Quality

Add perspective or emotion
Avoid generic corporate-speak
Don't repeat facts already stated

Writing Style

AP style
Short paragraphs (one idea each)
Clear language for easy journalist adaptation
Data and context to support claims

Output Format

Headline and subheadline
Lead paragraph
Body copy
Quote suggestion
Boilerplate

Related Skills

media-kit-page-generator: Media kit for press (assets)
press-coverage-page-generator: Aggregation of coverage; outcome of PR; "As Seen In"
branding: Brand voice for PR copy
cold-start-strategy: Product Hunt, launch channels
product-launch: GTM; PR as launch channel