Ads youtube

Skill kennyolofsson23-netizen/claude-code-config/skills/claude-ads/skills/ads-youtube

The most comprehensive Claude Code setup — 29 skills, 9 plugins, 13 hooks, 8 agents, 8 commands. Self-documenting, self-improving, CLI-first. Includes self-interview prompt for personalization.

Install

npx -y skills add kennyolofsson23-netizen/claude-code-config --skill ads-youtube

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

2 things to look at

no licenseNo license file was found in the repository. Code published without one is not open source by default, so using it at work is a question for whoever answers licensing questions where you are.
0 stars0 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

What its author says it does

Copied from the file, not written here

YouTube Ads specific analysis covering campaign types, creative quality, audience targeting, and measurement. Evaluates video ad performance across skippable, non-skippable, bumper, Shorts, and Demand Gen formats. Use when user says "YouTube Ads", "video ads", "pre-roll", "bumper ads", "YouTube campaign", or "Shorts ads".

SKILL.md

5.3 KB, ~1.2k tokens by cl100k_base, as published. Nobody here has run it

YouTube Ads Analysis

Process

Collect YouTube Ads data (Google Ads export filtered to Video campaigns)
Read ads/references/google-audit.md for YouTube-relevant checks
Read ads/references/platform-specs.md for video specifications
Read ads/references/benchmarks.md for YouTube benchmarks
Read ads/references/scoring-system.md for health score algorithm
Evaluate campaign setup, creative quality, targeting, and measurement
Generate YouTube-specific findings report with health score

Campaign Types Assessment

Skippable In-Stream (TrueView)

Length: 12s minimum, 15-30s recommended (can be longer)
Bidding: Target CPV or Target CPA
Skip rate benchmark: 65-80% is normal
View rate: ≥15% is good
Evaluate: hook quality in first 5 seconds, CTA card usage

Non-Skippable In-Stream

Length: up to 60s (expanded 2025; previously 15s/20s)
Bidding: Target CPM
Best for: brand awareness, reach campaigns
Evaluate: message completeness, frequency capping, optimal length testing

Bumper Ads

Length: exactly 6s (non-skippable)
Bidding: Target CPM
Best for: reach extension, brand reinforcement
Evaluate: single-message focus, brand visibility throughout

YouTube Shorts Ads

Format: vertical 9:16 (1080x1920)
Length: up to 60s
Best for: younger demographics, mobile-first
Evaluate: native feel (not repurposed horizontal), sound-on optimization

Demand Gen (replaces Discovery)

Placements: YouTube Home Feed, Watch Next, Discover, Gmail
Formats: image + video carousel, product feeds
Evaluate: creative diversity, product feed quality, audience signals

Creative Quality Assessment

Hook Analysis (First 5 Seconds)

Does the video capture attention immediately?
Brand mention within first 5 seconds (recommended for awareness)
Problem/benefit statement upfront (recommended for action campaigns)
No slow intros, title cards, or logos-only openings

Production Quality

Audio quality: clear, professional, background music appropriate
Visual quality: HD minimum (1080p), proper lighting
Subtitles/captions: present (85% of Facebook video watched muted, ~30% on YouTube)
End screen: CTA, subscribe button, related video cards

Creative Volume

≥3 video variations per campaign (different hooks, lengths, messages)
Mix of lengths tested (6s bumper + 15-60s non-skip + 30s skippable)
Vertical (9:16) and horizontal (16:9) versions available
Refresh cadence: every 4-8 weeks for top-performing campaigns

Audience Targeting

YouTube-Specific Targeting Options

Custom Intent: target users searching for specific terms on YouTube/Google
In-Market Audiences: users actively researching purchase categories
Affinity Audiences: broad interest-based targeting for awareness
Customer Match: first-party list upload for retargeting
Similar Audiences: expansion from Customer Match seeds (if available)
Placement Targeting: specific channels, videos, or topics

Targeting Best Practices

Separate campaigns for prospecting vs retargeting
Layer audience signals in Demand Gen campaigns
Exclude converted users from prospecting campaigns
Use frequency capping (3-5 per week for awareness, 1-2 for direct response)

Measurement

Key YouTube Metrics

Metric	Benchmark	Notes
View Rate (skippable)	≥15%	Higher = better hook
CPV (skippable)	$0.01-0.10	Varies by targeting
VTR (bumper)	90%+	Non-skippable, should be near 100%
CPM (non-skip)	$6-15	Varies by market
CTR (Demand Gen)	≥0.5%	Image+video combined
Brand Lift	Measurable	Requires Google Brand Lift Study

Attribution Considerations

YouTube is upper/mid-funnel — don't judge by last-click alone
Use data-driven attribution in Google Ads
Track view-through conversions (important for video)
Consider Brand Lift Studies for awareness campaigns
Cross-channel impact: YouTube often assists Search/Shopping conversions

Health Score

YouTube Ads Health Score (0-100)

Weighted assessment from ads/references/scoring-system.md:

Category Weights:
Creative Quality:   30%  ██████████
Campaign Setup:     25%  ████████░░
Audience Targeting: 25%  ████████░░
Measurement:        20%  ██████░░░░

Grade: A (90-100), B (75-89), C (60-74), D (40-59), F (<40)

Output

YouTube Ads Report

YouTube Ads Assessment

Campaign Types:     ████████░░  Active formats evaluated
Creative Quality:   ██████████  Hook, production, volume
Audience Targeting: ███████░░░  Strategy and coverage
Measurement:        █████░░░░░  Attribution and tracking

Deliverables

YOUTUBE-ADS-REPORT.md — Campaign-by-campaign analysis
Creative quality scorecard per video
Audience strategy recommendations
Measurement gap analysis
Quick Wins for immediate improvement

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most marketing audience skills give in ~1.2k tokens

Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07

Apply Poppins font to headingsin 41 of 690, across 6 files
Apply Lora font to body textin 41 of 690, across 6 files
Use Arial fallback for headingsin 39 of 690, across 4 files
Use Georgia fallback for body textin 39 of 690, across 4 files
Maintain text hierarchy and formattingin 39 of 690, across 4 files
Use accent colors for non-text shapesin 38 of 690, across 3 files
Use RGB values for precise color matchingin 38 of 690, across 3 files
Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
Use active voice instead of passive voicein 26 of 690, across 10 files
Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
Prioritize clarity over clevernessin 22 of 690, across 8 files

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.