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Brand identity system

Skill jukrap/ai-agent-playbook/skills/design/brand-identity-system

Use when defining, reviewing, or applying brand identity, typography, color, logo direction, iconography, voice, or visual identity rules for a product surface.From its SKILL.md

Install
npx -y skills add jukrap/ai-agent-playbook --skill brand-identity-system

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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  • 2 stars2 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

1.1 KB, 176 tokens by cl100k_base, as published. Nobody here has run it

Brand Identity System

Use this when design work needs a coherent identity system before UI implementation or marketing artifact production.

Workflow

  1. Inventory existing brand assets, product category expectations, audience, usage contexts, and required media.
  2. Separate durable identity decisions from campaign-specific or screen-local styling.
  3. Define typography, color, logo usage, iconography, imagery, tone, and application rules with accessibility and implementation constraints.
  4. Map identity tokens into the repository's design system or handoff contract before adding one-off styles.
  5. Verify that the identity can survive dark mode, responsive layouts, dense UI, generated images, social assets, and documentation artifacts.

Reference

Read references/brand-system-checklist.md for identity components, application surfaces, and review gates.

Read references/typography-color-spec.md for typography and color specification rules.

What ships with it: 2 files

4.2 KB alongside SKILL.md

references/

Gives 0 of the 12 instructions most marketing audience skills give in 176 tokens

Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07

  • Apply Poppins font to headingsin 41 of 690, across 6 files
  • Apply Lora font to body textin 41 of 690, across 6 files
  • Use Arial fallback for headingsin 39 of 690, across 4 files
  • Use Georgia fallback for body textin 39 of 690, across 4 files
  • Maintain text hierarchy and formattingin 39 of 690, across 4 files
  • Use accent colors for non-text shapesin 38 of 690, across 3 files
  • Use RGB values for precise color matchingin 38 of 690, across 3 files
  • Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
  • Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
  • Use active voice instead of passive voicein 26 of 690, across 10 files
  • Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
  • Prioritize clarity over clevernessin 22 of 690, across 8 files

Said here and by no other author read

  • Inventory existing brand assets and contexts
  • Separate durable identity decisions from local styling
  • Define typography, color, and application rules
  • Map identity tokens into the design system
  • Verify identity survives dark mode and responsive layouts
  • Read the brand system checklist

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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