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Mica marketing self audit

Skill jukkablomberg/northpoint/skills/mica-marketing-self-audit

Exchange-grade crypto marketing playbooks from NorthPoint. Install with npx skills add jukkablomberg/northpoint.

Install
npx -y skills add jukkablomberg/northpoint --skill mica-marketing-self-audit

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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What its author says it does

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40-rule operator-grade pre-flight checklist for MiCA-compliant crypto marketing. Use when reviewing a draft crypto ad, landing page, influencer brief, paid social creative, email, push notification, earn/staking promo, or stablecoin creative before it ships to any EU market. Runs a structured pass/fail audit per rule with rewrite suggestions. Does NOT replace legal review — escalates to counsel when more than 3 rules fail.

The file declares its own license as MIT. That is the author’s claim about this one file, and it is not the same thing as the license GitHub reports for the repository, which is listed with the other numbers below.

SKILL.md

3.0 KB, as published. Nobody here has run it

mica-marketing-self-audit

A pragmatic, operator-grade pre-flight checklist for European crypto marketers shipping acquisition copy, paid ads, landing pages, influencer briefs, and stablecoin creative under MiCA.

When to activate

Activate this skill whenever the user:

  • Asks you to review a crypto marketing asset for MiCA compliance.
  • Pastes draft ad copy, a landing page, an influencer brief, an email, a push notification, an earn/staking promo, or a stablecoin creative targeted at EU users.
  • Asks "is this MiCA-safe?", "would this pass MiCA?", or similar.
  • Is planning a European crypto campaign and wants a pre-ship gate.

How to use

Walk the asset through all 40 rules in references/mica-marketing-self-audit.md. For each rule, return one of:

  • PASS — the asset clearly complies with this rule.
  • FAIL — the asset clearly violates this rule, with a specific quote from the asset and a concrete rewrite.
  • N/A — the rule does not apply to this asset type (e.g. video-specific rules on a static image ad).

Output format

Return a structured audit in this exact shape:

ASSET SUMMARY
  Type: [static ad / landing page / influencer brief / email / push / video / earn promo / stablecoin creative]
  Target market: [country or EU-wide]
  Asset type-specific risks: [one line]

AUDIT
  Rule 1: [PASS / FAIL / N/A] — [one-line reasoning]
  Rule 2: ...
  ...
  Rule 40: ...

FAIL COUNT: [N]

TOP 3 FAILURES TO FIX BEFORE SHIPPING
  1. Rule [X]: [the problem, the specific quote, the concrete rewrite]
  2. ...
  3. ...

ESCALATION
  [Escalate to legal: yes / no. If yes: which rules, and why.]

Escalation rule

  • 0–3 fails: safe to ship after the three fixes.
  • 4+ fails: escalate to legal before shipping. Do not attempt to fix this asset in one iteration; rewrite from scratch.

Important constraints

  • This is a marketing operator's self-audit, not legal advice.
  • When in doubt on a specific rule, flag it and ask the user to cross-check with their in-house counsel, the relevant national competent authority (AMF, BaFin, CSSF, CNMV, etc.), and the latest ESMA guidance.
  • Do not soften or rewrite the rules themselves based on user preference. If the user asks to skip a rule, decline and explain why the rule exists.

The 40 rules and the full reasoning are in the reference file: references/mica-marketing-self-audit.md.

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