Solum health brand

Solum Health Brand Guidelines Skill

Use this skill automatically when creating any content, web pages, HTML documents, landing pages, one-pagers, or marketing materials for Solum Health. This ensures all output is on-brand.

---

Logo

• Primary logo (dark on light): Use on light backgrounds (#F2F2F9 or white)
  • Logo URL: https://cdn.prod.website-files.com/66ccf770fcc17846279d79cd/6748cf9b5bac5ff27b9e6bff_solumnewlogo.avif
  • Fallback PNG: https://bookface-images.s3.us-west-2.amazonaws.com/logos/00f1dcaca9dbe257d62b042870af7f0cb1833251.png
• Reversed logo (white on dark): Use on Navy (#011C40) backgrounds
• Icon-only mark: The globe/S mark can be used standalone as a favicon or avatar
• The wordmark reads SolumHealth (one word, capital S and capital H, no space)

---

Color Palette

Primary Colors

Name	Hex	Usage
Navy	#011C40	Primary brand color. Headers, footers, dark backgrounds, text on light surfaces
Light Gray	#F2F2F9	Page backgrounds, light sections, card backgrounds
Solum Blue	#468AF7	Primary accent. Buttons, links, interactive elements, CTA highlights

Secondary / Accent Colors

Name	Hex	Usage
Light Blue	#CCEAE5	Subtle background tints, secondary cards
Lavender	#E5DFF4	Light accent backgrounds, tags, badges
Teal	#70D3C6	Success states, positive indicators, secondary accent
Purple	#A16CF4	Tertiary accent, highlights, callouts
Dark Teal	#146055	Dark accent for contrast, secondary text on light bg
Deep Purple	#462E7D	Dark accent alternative, premium/emphasis elements

Neutral / UI Colors

Name	Hex	Usage
Near White	#F9F9F9	Subtle background variation
Dark Text	#111111	Body text, maximum contrast

Gradients

• Blue-to-purple gradient: linear-gradient(135deg, #468AF7, #A16CF4) — for hero sections, featured CTAs
• Teal-to-blue gradient: linear-gradient(135deg, #70D3C6, #468AF7) — for secondary highlights
• Full spectrum: linear-gradient(90deg, #A16CF4, #E5DFF4, #70D3C6, #011C40, #468AF7) — for decorative borders or thin accent lines

---

Typography

• Font family: 'DM Sans', sans-serif
• Google Fonts import: @import url('https://fonts.googleapis.com/css2?family=DM+Sans:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&display=swap');
• Weights used:
  • 400 (Regular) — Body text, descriptions
  • 500 (Medium) — Subheadings, labels, navigation
  • 700 (Bold) — Headlines, emphasis, buttons, session titles
• Italic variants available for all weights — use for quotes, annotations, secondary info

Type Scale (recommended)

Element	Size	Weight	Letter-spacing
H1 / Hero	32–40px	700	-0.5px
H2 / Section	22–28px	700	-0.3px
H3 / Card Title	14–18px	700	0
Body	14–16px	400	0
Caption / Label	10–12px	500	0.3–0.5px
Small / Fine	8–10px	400	0.2px

---

Design Principles

1. Navy-first hierarchy: Use Navy (#011C40) for primary headers, footers, and time/date blocks. It anchors every layout.
2. Blue for action: Solum Blue (#468AF7) is reserved for links, buttons, CTAs, and interactive highlights.
3. Light backgrounds: Default page background is #F2F2F9 or #F9F9F9. Use white (#FFFFFF) for cards.
4. Accent sparingly: Teal (#70D3C6) and Purple (#A16CF4) are supporting colors — use for tags, badges, callout borders, and decorative accents. Never as primary background for large areas.
5. Generous whitespace: Solum's brand feels clean and professional. Maintain at least 16px padding inside cards, 24px+ between sections.
6. Border radius: Use 8px for cards and containers, 20px for pills/badges, 6px for small elements.
7. Shadows (minimal): box-shadow: 0 1px 3px rgba(1, 28, 64, 0.08) for subtle card elevation.

---

CSS Starter Template

@import url('https://fonts.googleapis.com/css2?family=DM+Sans:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&display=swap');

:root {
  /* Primary */
  --solum-navy: #011C40;
  --solum-light-gray: #F2F2F9;
  --solum-blue: #468AF7;

  /* Secondary */
  --solum-light-blue: #CCEAE5;
  --solum-lavender: #E5DFF4;
  --solum-teal: #70D3C6;
  --solum-purple: #A16CF4;
  --solum-dark-teal: #146055;
  --solum-deep-purple: #462E7D;

  /* Neutrals */
  --solum-near-white: #F9F9F9;
  --solum-dark-text: #111111;
  --solum-white: #FFFFFF;
}

body {
  font-family: 'DM Sans', sans-serif;
  color: var(--solum-dark-text);
  background: var(--solum-light-gray);
  line-height: 1.5;
}

---

Contact Information (for Solum Health materials)

• JP Montoya, CEO, Solum Health
• Email: [email protected]
• Phone: (628) 276-2659
• Website: getsolum.com