Finta webhooks events
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'Automate Finta pipeline events with Zapier and email triggers.
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SKILL.md
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Finta Webhooks & Events
Overview
Finta supports event automation through its built-in automation rules and Zapier integration. Pipeline stage changes, investor replies, and deal room views can trigger external actions.
Built-in Automation Rules
Configure in Settings > Automation:
- Email reply detected -> Move to next stage
- Calendar meeting scheduled -> Log and notify team
- Deal room viewed -> Send Slack notification
- No response in X days -> Create follow-up reminder
Zapier Integration
Available triggers:
- Pipeline stage changed
- New investor added
- Deal room accessed
- Investor update sent
Example Zap: Finta stage change -> Slack message + Google Sheets row
Custom Reminder System
import pandas as pd
from datetime import datetime, timedelta
def get_followup_reminders(export_path: str, days: int = 5) -> list:
df = pd.read_csv(export_path)
df["Last Contact"] = pd.to_datetime(df["Last Contact"])
cutoff = datetime.now() - timedelta(days=days)
overdue = df[
(df["Stage"].isin(["Reaching Out", "Follow-up"]))
& (df["Last Contact"] < cutoff)
]
return overdue[["Name", "Firm", "Email", "Last Contact", "Stage"]].to_dict("records")
Resources
Next Steps
For performance, see finta-performance-tuning.