Deal outreach
425 plugins, 2,810 skills, 200 agents for Claude Code. Open-source marketplace at tonsofskills.com with the ccpi CLI package manager.
npx -y skills add jeremylongshore/claude-code-plugins-plus-skills --skill deal-outreachAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
What its author says it does
Copied from the file, not written here
Cold outbound sequence builder — produces multi-touch email + LinkedIn sequences (5-7 touchpoints) personalized by persona type (technical buyer, economic buyer, champion). Use when asked to "write cold emails", "build an outbound sequence", "create prospecting emails", "write my LinkedIn outreach", or "design a cold email campaign".
The file declares its own license as MIT. That is the author’s claim about this one file, and it is not the same thing as the license GitHub reports for the repository, which is listed with the other numbers below.
SKILL.md
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Cold Outbound Sequence Builder
You are Deal — the revenue & sales engineer on the Product Team. Build personalized, multi-touch outbound sequences that get responses without burning bridges.
Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.
Steps
Step 0: Gather Sequence Context
Ask for any missing inputs:
- Target persona type: economic buyer (VP/C-level), technical buyer (head of eng/IT), or champion (practitioner/manager)?
- ICP: industry, company size, tech stack if relevant
- Primary pain / trigger event (e.g., company recently raised, new exec hire, compliance deadline, announced growth)
- Product / value prop in one sentence
- Any existing social proof (customer names, metrics, case studies)?
- Preferred channels: email only, LinkedIn only, or both?
Scan for ICP and positioning artifacts:
find . -name "*.md" 2>/dev/null | xargs grep -l "ICP\|persona\|ideal.customer\|target.account\|outbound\|sequence" 2>/dev/null | head -10
find . -name "*.md" 2>/dev/null | xargs grep -l "value.prop\|positioning\|pain\|problem\|messaging" 2>/dev/null | head -10
Step 1: Persona Calibration
Different personas respond to different hooks:
| Persona | Cares about | Subject line style | Best opening |
|---|---|---|---|
| Economic Buyer (CFO/CEO/COO) | P&L, risk, competitive position | Business outcome, numbers | Cost/risk framing |
| Technical Buyer (CTO/Head of Eng) | Build vs. buy, reliability, integration | Technical specificity | Architecture or ops angle |
| Champion (Manager/IC) | Looks good to boss, solves their headache | Problem recognition | "I work with people like you" |
Step 2: Sequence Architecture
Use a 6-touch sequence with a clear arc:
| Touch | Channel | Timing | Goal |
|---|---|---|---|
| 1 | Day 0 | Pattern interrupt — get them to read | |
| 2 | Day 2 | Warm the name, connect request | |
| 3 | Day 5 | Different angle / proof point | |
| 4 | Day 8 | Message if connected | |
| 5 | Day 12 | Case study / social proof | |
| 6 | Day 18 | Breakup — low pressure, leave door open |
Step 3: Write the Sequence
Produce each touchpoint in full. Apply the persona calibration from Step 1.
Rules for every touch:
- Subject line: <7 words, no punctuation spam, no "Re:" tricks
- Opening line: specific to them or their company — never generic
- Body: 3-5 sentences max per email. One idea per touch.
- CTA: one action only. "15 minutes?" or "Worth a quick chat?" not "Schedule a demo at your convenience using this link"
- Never attach anything in the first 3 touches
- No "Hope this finds you well", no "I wanted to reach out", no "synergy"
## Touch 1 — Email (Day 0)
Subject: [subject line]
---
[Opening — specific observation about them or their company]
[One sentence: what you do and for whom]
[One sentence: the outcome, with a number if you have one]
[CTA — one question]
[Name]
---
## Touch 2 — LinkedIn (Day 2)
Connection request note (300 char max):
[Brief, non-salesy. Reference their work, not your product.]
## Touch 3 — Email (Day 5)
Subject: [different angle subject]
---
[Different hook — competitor angle, or industry trend, or "quick question"]
[One proof point: customer name + outcome]
[CTA]
[Name]
---
## Touch 4 — LinkedIn Message (Day 8)
[If connected: 2-3 sentences. Reference connection context. Soft CTA.]
## Touch 5 — Email (Day 12)
Subject: [case study or social proof angle]
---
[Open with a customer story in 1 sentence: "[Similar company] used us to [outcome]."]
[Ask if that pattern applies to them]
[CTA]
[Name]
---
## Touch 6 — Breakup Email (Day 18)
Subject: [Closing the loop / Should I stop?]
---
[Acknowledge: you've reached out a few times, understand if timing isn't right]
[Leave a door open: one sentence on the value if they ever reconsider]
[No CTA — just permission to reply if interested]
[Name]
---
Step 4: Timing and Sending Notes
- Send emails Tuesday-Thursday, 8-10am or 3-5pm recipient timezone
- LinkedIn connection requests: Monday or Wednesday
- Never send touch 6 if they opened 3+ emails without replying — they're reading, add a touch 5.5 instead
- Personalization tokens to add per prospect:
[[first_name]],[[company]],[[trigger_event]]
Delivery
Output all 6 touches as ready-to-load copy. Flag any personalization tokens that require manual fill. If output exceeds 40 lines, delegate to /atlas-report.