Branded pptx

Branded PPTX

Create presentations that look like a brand team designed them, not like AI generated them.

Prerequisite

This skill depends on the pptx skill (anthropic/skills) for all file operations — reading, unpacking, editing XML, creating slides, QA, and image conversion. Load /pptx before proceeding. This skill provides the brand analysis layer and slide creation strategy on top.

Workflow

1. Analyze the Template

Always run this first. The template is the single source of brand truth.

python3.12 scripts/analyze_template.py template.pptx --output-dir ./runs --run-id

This creates a self-contained timestamped run folder:

runs/2026-03-29T14-30-45/
├── template.pptx           # Copy of original template
├── brand-manifest.md       # Master index — read this first
├── theme.md                # Colors, fonts
├── layouts.md              # Layout inventory with dimensions
├── slide-masters.md        # Master backgrounds
├── slides.md               # Example slides with shape inventory
└── output/                 # Place generated .pptx and .pdf here

All working files (unpacked PPTX, thumbnails, output.pptx, output.pdf) go in this run folder.

Read brand-manifest.md first — it has everything needed for slide planning. Read the detailed files only when you need specifics.

Also generate thumbnails for visual reference:

python3.12 <pptx-skill>/scripts/thumbnail.py template.pptx <run-folder>/template-grid

2. Study the Brand System

Before creating any slides, internalize:

1. Color palette: From theme.md — which colors map to which semantic roles
2. Typography: Major (heading) and minor (body) fonts from the theme
3. Layout inventory: From layouts.md — available structures, placeholder-driven vs free-form
4. Shape dimensions and capacity: From layouts.md and slides.md — how much text fits in each text area, where shapes are positioned
5. Visual patterns: From slides.md + thumbnails — how the brand team intended each layout to be used
6. Visual data elements: From slides.md — which shapes contain embedded images/charts that text replacement cannot update

The example slides in the template are the gold standard.

3. Plan the Deck

For each content section, select a layout by matching content type to layout structure:

Content Type	Look For
Cover / title	title or ctrTitle layout
Section break	secHdr layout
Single topic with bullets	obj layout (title + body)
Comparison / two topics	twoObj layout
Visual + text	picTx or image-bearing layouts
Data / metrics	Layouts with chart or table placeholders
Free-form / custom	blank or titleOnly layout
Blank-layout template	All examples use blank — duplicate the closest example slide

Vary layouts deliberately. A branded deck is never 15 slides of the same layout.

Blank Layout + Custom Shapes Pattern

Many professional templates (McKinsey, BCG, Bain style) do NOT use standard placeholder layouts. Instead, all slides use BLANK layout with free-form positioned shapes.

When brand-manifest.md reports "Template Style: Blank Layout + Custom Shapes":

1. Do not use placeholder-based layouts. The custom layouts exist but are not how the brand team builds slides.
2. Duplicate example slides as the primary strategy. Each example slide IS the layout — its shapes are the structure.
3. Use the Shape Inventory from slides.md to identify which shapes carry editable text, which are decorative, and which carry visual data.
4. Respect exact positions and sizes. Since there is no placeholder inheritance, the shape's position values are the truth. Do not reposition shapes.
5. Check text capacity before writing content. If text exceeds the estimated character count, shorten it rather than overflowing.

4. Build Slides

Use the pptx skill's template editing workflow:

1. Unpack the template into the run folder
2. Duplicate/add slides using the planned layout mapping
3. Edit content in each slide XML — fill placeholders or edit shapes in-place
4. Clean and pack

Brand fidelity rules during editing:

• Use theme colors via schemeClr references, never hardcoded hex
• Fill placeholders or edit shapes in-place — preserve the inheritance chain and positioning
• Match content density to what the example slides demonstrate
• Preserve decorative elements in layouts (accent bars, background shapes, dividers)
• Mirror the example — replicate its visual pattern: same emphasis structure, similar content length
• Respect inheritance — let styles cascade from theme → master → layout → slide
• Check text capacity before writing content. Use the capacity estimates from the manifest to ensure content fits
• Flag visual data elements — images and charts carry embedded data values. Options: replace the image, remove the shape, or flag for manual update

For blank-layout templates:

1. Duplicate the example slide closest to your target content
2. Identify editable text shapes by shape_type: textbox and non-empty text in the Shape Inventory
3. Replace text within existing <a:r> runs — preserve all <a:rPr> attributes
4. Do NOT add new shapes or reposition existing ones

For detailed OOXML structure: read references/ooxml-brand-structure.md.

5. QA for Brand Compliance

After building, run the pptx skill's standard QA process AND check brand-specific issues:

Content QA (via pptx skill):

python3.12 -m markitdown output.pptx

Visual QA — use subagents with this extended prompt:

Visually inspect these slides against the template thumbnails. Assume there are brand issues — find them.

Look for standard issues (overlaps, overflow, alignment) PLUS:
- Text overflow: compare text length against capacity estimates in the manifest
- Slides that don't match the visual pattern of example slides using the same layout
- Text boxes that appear free-floating rather than in template shapes
- Colors that don't match the brand palette
- Font inconsistencies (wrong typeface, wrong weight)
- Content density mismatches (too many or too few items vs examples)
- Missing decorative elements that the layout should provide
- Layouts repeated too many times without variety
- Visual data staleness: shapes flagged as [VISUAL DATA] — verify their content matches new data
- Shape position drift: for blank-layout slides, verify shapes haven't moved from template positions

Compare each output slide against the closest matching example slide from the template.

Dependencies

This skill requires the pptx skill (anthropic/skills) or equivalent for all PPTX file operations.

System dependencies:

• Python 3.12+ (python3.12) — required for native type syntax
• pip install defusedxml — XML parsing for analyze_template.py
• pip install "markitdown[pptx]" — text extraction (via pptx skill)
• pip install Pillow — thumbnails (via pptx skill)
• pip install lxml — pack.py validation (via pptx skill)
• LibreOffice (soffice) — PDF conversion (brew install --cask libreoffice)
• Poppler (pdftoppm) — PDF to images (brew install poppler)