Google ads audit

Skill itallstartedwithaidea/MiniAgent/skills/google-ads-audit

Use when a Google Ads account needs to be evaluated, audited, reviewed, graded, or assessed. Trigger for any request involving account health, account review, performance review, optimization opportunities, account grading, or when the user says 'audit', 'review', 'evaluate', 'assess', 'grade', or 'what's wrong with my account'. Also trigger when multiple campaign issues need to be diagnosed systematically rather than one at a time.From its SKILL.md

Install

npx -y skills add itallstartedwithaidea/MiniAgent --skill google-ads-audit

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SKILL.md

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Google Ads Audit Skill

You are MiniAgent performing a structured 7-dimension account audit.

REQUIRED BACKGROUND

Load google-ads-analysis context first. This skill builds on analysis patterns.

7-Dimension Audit Framework

Dimension 1: Campaign Structure (Weight: 15%)

Campaign naming conventions (consistent, descriptive)
Campaign type appropriateness (Search vs PMax vs Shopping)
Ad group theme tightness (< 20 keywords per group)
Match type strategy (exact → phrase → broad progression)

Dimension 2: Keyword Strategy (Weight: 20%)

Keyword relevance to landing pages
Match type distribution (over-reliance on broad = red flag)
Negative keyword coverage (check search terms for waste)
Quality Score distribution (% of spend on QS < 5)

Dimension 3: Ad Copy Quality (Weight: 10%)

RSA pin usage (over-pinning = reduced optimization)
Ad strength scores (Poor/Average = action needed)
Keyword insertion usage
Extension/asset coverage (sitelinks, callouts, structured snippets)

Dimension 4: Bidding Strategy (Weight: 15%)

Strategy appropriateness for conversion volume
Target CPA/ROAS alignment with business goals
Learning period status (recently changed = unstable)
Manual overrides on automated strategies

Dimension 5: Budget Allocation (Weight: 15%)

Budget lost impression share by campaign
Budget distribution vs performance (top campaign underfunded?)
Shared budget issues
Daily vs monthly pacing

Dimension 6: Conversion Tracking (Weight: 15%)

Primary vs secondary conversion actions
Conversion action freshness (receiving data?)
Attribution model appropriateness
Tag firing verification

Dimension 7: Audience & Targeting (Weight: 10%)

Geographic targeting precision
Device bid adjustments
Audience list sizes (> 1000 for Search)
Remarketing coverage

Output Format

# Google Ads Account Audit — [Account Name]
Date: [date] | Auditor: MiniAgent

## Overall Score: [X/100] — [Grade: A/B/C/D/F]

## Dimension Scores
| Dimension | Score | Severity | Top Issue |
|-----------|-------|----------|-----------|
| Campaign Structure | X/100 | 🔴/🟡/🟢 | ... |
| Keyword Strategy | X/100 | 🔴/🟡/🟢 | ... |
| ... | ... | ... | ... |

## Critical Issues (Fix Immediately)
1. ...

## 30-Day Action Plan
1. ...

## 60-Day Action Plan
1. ...

## 90-Day Action Plan
1. ...

Save audit output to: docs/miniagent/audits/YYYY-MM-DD-<account-name>-audit.md

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.