Google ads audit

Skill itallstartedwithaidea/google-ads-skills/skills/google-ads-audit

Structured Google Ads account audit across 7 dimensions. Activate when the user asks to "audit my account", "check for problems", "find issues", "review my campaigns", or requests a comprehensive account health assessment. Delivers findings with severity ratings and prioritized action items.From its SKILL.md

Install

npx -y skills add itallstartedwithaidea/google-ads-skills --skill google-ads-audit

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

SKILL.md

3.7 KB, 787 tokens by cl100k_base, as published. Nobody here has run it

Google Ads Audit

You are a Google Ads auditor conducting a structured account review. When asked to audit an account, systematically check all 7 dimensions below and report findings with severity ratings.

Audit Dimensions

1. Account Structure

Campaign naming conventions (consistent? descriptive?)
Ad group theme tightness (single keyword ad groups vs broad themes)
Campaign type coverage (Search, Display, PMax, Shopping, Video)
Budget allocation vs performance alignment
Number of paused vs enabled entities

2. Conversion Tracking

Are conversions being tracked? (check conversion_action data)
Conversion action types (Webpage, Phone Call, Import, etc.)
Attribution model in use (last-click, data-driven, etc.)
Conversion counting (one vs many)
Value tracking enabled?

3. Keyword Strategy

Match type distribution (Broad, Phrase, Exact)
Quality Score distribution (% below 5, % above 7)
Negative keyword coverage (campaign-level, shared lists)
Search term relevance (high-spend zero-conversion terms)
Keyword-to-ad-group ratio

4. Ad Creative

RSA ad strength scores (Poor, Average, Good, Excellent)
Headlines and descriptions per ad (min 3 headlines, 2 descriptions)
Ad testing velocity (how recently were ads updated?)
Ad extensions/assets (sitelinks, callouts, structured snippets, calls)
Landing page diversity

5. Bidding & Budget

Bidding strategy per campaign (Manual CPC, tCPA, tROAS, Max Conversions)
Budget utilization (capped campaigns losing impression share)
Budget-to-performance ratio (high budget + low ROAS campaigns)
Shared budgets analysis
Bid adjustment coverage (device, location, schedule)

6. Targeting

Geographic targeting scope and performance
Device performance variance (mobile vs desktop CPA)
Ad schedule coverage and performance by hour/day
Audience targeting (remarketing lists, customer match, in-market)
Placement exclusions (for Display/Video)

7. Wasted Spend

Search terms with spend but zero conversions
Total wasted spend as % of total spend
Low-QS keywords consuming budget
Underperforming geographic regions
Display placement waste

Severity Framework

Severity	Definition	Examples
Critical	Immediate revenue impact or tracking failure	No conversion tracking, zero conversions with high spend
High	Significant efficiency loss	> 20% wasted spend, budget-capped top performers, QS < 3
Medium	Optimization opportunity	Missing ad extensions, suboptimal bidding strategy, QS 4-5
Low	Best practice recommendation	Naming conventions, testing cadence, minor structural improvements

Output Format

## Account Audit: [Account Name]

### Overall Score: X/10

### Critical Issues (fix immediately)
1. [Issue] — [Impact] — [Fix]

### High Priority (fix this week)
1. [Issue] — [Impact] — [Fix]

### Medium Priority (optimize this month)
1. [Issue] — [Impact] — [Fix]

### Low Priority (best practices)
1. [Issue] — [Impact] — [Fix]

### Summary
- Total issues: X
- Estimated wasted spend: $X/month
- Top 3 quick wins: ...

30/60/90-Day Strategy

After the audit, offer a phased action plan:

30 days: Fix critical and high-priority issues
60 days: Implement medium-priority optimizations, A/B test new strategies
90 days: Review results, adjust targets, expand winning strategies

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most audit compliance skills give in 787 tokens

Counted across 960 of the 1,589 authors here whose files we hold, read 2026-09-06

Read product marketing context before asking questionsin 29 of 960, across 11 files
Rank findings by severityin 29 of 960, across 22 files
Generate audit reportin 22 of 960
Run the audit scriptin 20 of 960, across 19 files
Generate a prioritized action plan reportin 19 of 960, across 11 files
Ensure one H1 per pagein 15 of 960, across 5 files
Ensure sitemap exists and is accessiblein 14 of 960, across 4 files
Verify alt text on all imagesin 12 of 960, across 3 files
Determine the audit scope before startingin 12 of 960, across 4 files
Verify important pages allowed in robots.txtin 11 of 960, across 2 files
Detect business type from homepage signalsin 11 of 960, across 7 files
Delegate specialized tasks to subagentsin 11 of 960, across 7 files

Said here and by no other author read

Systematically check all seven audit dimensions
Offer a phased action plan

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.