agentsclimarketplace

Local seo audit

Skill indranilbanerjee/digital-marketing-pro/skills/local-seo-audit

Open-source AI marketing plugin for agencies & in-house teams — 158 skills, 25 specialist agents, 12-Part Strategy Flow, Cowork team-persistent, EU AI Act Article 50 ready, 6-platform AEO/GEO incl. Google AI Mode. Installs on Claude Code, Cowork, Codex, Cursor, Copilot CLI, Antigravity. MIT-licensed.

Install
npx -y skills add indranilbanerjee/digital-marketing-pro --skill local-seo-audit

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What its author says it does

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Audit local SEO health. Use when: reviewing GBP optimization, NAP consistency, local citations, or local pack rankings.

SKILL.md

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/digital-marketing-pro:local-seo-audit

Purpose

Run a comprehensive local SEO audit that evaluates all factors affecting local search visibility: Google Business Profile completeness, NAP consistency, citation presence, local content, reviews, and local schema. Produces a prioritized action plan to improve local pack rankings and drive foot traffic or service inquiries.

Input Required

The user must provide (or will be prompted for):

  • Business name and address (required): Full NAP (Name, Address, Phone)
  • Google Business Profile URL (helpful): Direct link to GBP listing
  • Number of locations (required): Single location, or count of locations
  • Service area (helpful): Geographic area served
  • Industry (helpful): For industry-specific citation sources and benchmarks
  • Current review count and rating (optional): Baseline metrics
  • Competitors (optional): Local competitors to benchmark against
  • Website URL (required): For location page and schema audit

Process

  1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
  2. Load reference files: Read skills/local-seo/gbp-optimization.md, skills/local-seo/citation-management.md, skills/local-seo/local-content.md, and skills/local-seo/multi-location.md for local SEO frameworks
  3. Run local-seo-checker script (if Python available): python "${CLAUDE_PLUGIN_ROOT}/scripts/local-seo-checker.py" --nap '{"name":"...","address":"...","phone":"..."}' --industry {industry} for NAP consistency and GBP completeness scoring
  4. GBP profile audit: Evaluate completeness, category selection, attributes, photos, posts, Q&A, services/products, business description, hours accuracy
  5. NAP consistency check: Assess name, address, and phone consistency across known citation sources for the industry
  6. Citation audit: Evaluate citation presence on top general and industry-specific directories. Identify missing, inconsistent, or duplicate listings
  7. Local keyword analysis: Identify geo-modified keyword opportunities, "near me" optimization potential, service+location terms
  8. Location page review: Assess on-site location pages for unique content, schema markup, internal linking, and conversion elements
  9. Review profile analysis: Review volume, average rating, response rate, response quality, sentiment trends, competitor comparison
  10. Local schema audit: Check LocalBusiness schema, GeoCoordinates, OpeningHours, AggregateRating, Review schema implementation
  11. Local link profile: Evaluate local link opportunities (chambers, sponsorships, community orgs, local media)
  12. Competitor local benchmarking: Compare GBP completeness, review volume, citation count, and local content against 2-3 local competitors
  13. Compile prioritized report: Group by impact, include specific actions, benchmarks, and expected local ranking improvement

Output

A structured local SEO audit report containing:

  • Audit header: Brand name, location(s), date, overall local visibility score (0-100)
  • GBP scorecard: Completeness score with specific optimization actions per section
  • NAP consistency report: Status across top citation sources, inconsistencies flagged
  • Citation report: Present, missing, incorrect, duplicate citations with action items
  • Review analysis: Volume, rating, response rate, sentiment, with targets
  • Location page assessment: Content quality, schema, optimization recommendations
  • Local keyword opportunities: Geo-modified terms with estimated volume and competition
  • Competitor benchmarks: Side-by-side comparison on key local signals
  • Quick wins: Top 5 highest-impact, fastest actions
  • 90-day local SEO action plan: Week-by-week implementation roadmap

Agents Used

  • seo-specialist — Runs the local SEO audit, evaluates GBP optimization opportunities, reviews local schema, benchmarks against competitors, generates prioritized action plan

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