Competitive brief
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Produces a structured competitive brief. Use when comparing competitors, analyzing rival products, or preparing a competitive landscape summary. Do not use for general multi-source research synthesis without a competitor focus (use synthesize-research).
SKILL.md
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Competitive Brief
Compare competitors on evidence, not vibes. Separate facts from inference.
Workflow
- Frame — decision the brief must support; target segment; must-compare dimensions.
- Select set — 3–7 competitors or substitutes; note why each is in/out.
- Gather evidence — primary sources (product, pricing, docs, changelogs); date every claim. See
references/brief-template.md. - Compare — table on agreed dimensions; call out unknowns explicitly.
- Implications — what to copy, avoid, or differentiate; confidence level per recommendation.
- Sources — links/citations for material claims.
Constraints
- Label speculation as speculation.
- Do not scrape or use data in ways that violate site terms or privacy law; prefer public official sources.
- Keep the brief decision-oriented — not an encyclopedia dump.
Verification
- Decision frame stated
- Comparison table with dated sources
- Unknowns listed
- Implications tied to evidence