Produce video

Produce Video — Multi-Runtime Export Bundle Orchestrator

Converts a brief-shortform OR brief-app-preview handoff into a runtime-agnostic export bundle. Recommends a production lane; the operator picks the engine (production-lanes.md). Capability metadata: routing.yaml. Agent table + 2 routes + 4/7 critic gates: references/agent-manifest.md.

Two modes (auto-detected from brief frontmatter type; schema in references/video-brief-schema.md § App-Preview):

• shortform — social/promo from brief-shortform. Hook-driven, narrative arc, CTA-anchored.
• app-preview — screenshot-driven product demo from brief-app-preview's handoff-produce-video.md. Composition over real UI; no synthesis.

Core question: Could any downstream runtime produce the right video from this bundle without a follow-up question?

Critical Gates — load first

Non-negotiable. Canonical: references/_shared/production-pattern.md.

1. Tool-agnostic. Stack does NOT invoke any runtime — holds no API keys. --publish / --render / --auto-run → BLOCKED — emits render-ready prompts; does not call render engines.
2. Schema-and-CTA (Gate 1). manifest.md validates against video-brief-schema.md (required fields, valid aspect, shot durations sum to total length). CTA verbatim in final shot's on_screen_text AND manifest top-level cta.
3. Brand-mark fidelity (Gate 2). No hallucinated logos. Every per-shot prompt cites assets from brand/DESIGN.md only — solid-color placeholder when missing, NEVER invented logo.
4. Caption-pace floor (Gate 3). words(on_screen_text) ÷ duration_seconds ≤ 3.0 per shot.

Inputs & Output

Input tables, NEEDS_CONTEXT triggers, bundle tree, chain + re-run triggers: references/procedures/inputs-and-outputs.md.

• Shortform inputs: brief-shortform artifact (or schema-compliant video-brief) + brand/BRAND.md + brand/DESIGN.md + soft-required brand/FRAME.md (frame direction; path + heading match). Absent → flag frame_direction: absent, fall back to DESIGN/CREATIVE-DIRECTION tokens (never silent). Slot table + degradation: video-brief-schema.md § Brand frame inputs.
• App-preview inputs: handoff-produce-video.md + companion brief.md + assets.md + source screenshots on disk. Brand files soft-required (skip when brand_source: cold-start-hint).
• Bundle: docs/forsvn/artifacts/marketing/produced-videos/[slug]/ — always emits manifest.md + scenes/[shot-id].md + hyperframes/scaffold.html + remotion/scaffold.tsx + vercel-ai-cli.md + post.md (post stage).

Quality Gate & Routing

Two routes by brief type at pre-dispatch (graphs + dispatch in agent-manifest.md). Single critic before delivery: Shortform — 4 gates (Schema-and-CTA · Brand-mark · Caption-pace · Narrative arc [soft]); App-preview — 7 gates (+ Screenshot grounding · Interaction-vocab/mask-transform · Pointer/caption-band, all hard). Hard FAIL → re-dispatch prompt-author (max 2 cycles); Gate 4 FAIL → DONE_WITH_CONCERNS. Rubric + failures: quality-gate.md.

Artifact Contract

• Root + lifecycle: docs/forsvn/artifacts/marketing/produced-videos/[slug]/, pipeline.
• Manifest frontmatter (12): skill · version · date · status · slug · source_brief · target_platforms · aspect · length_seconds · shot_count · cta · provenance.
• Per-shot frontmatter (7): skill · version · date · shot_id · shot_index · duration_seconds · platform.
• Provenance: input_artifacts = brief path + BRAND.md + DESIGN.md (+ FRAME.md when present) + frame_direction flag; output_eval: null until downstream evaluate-shortform/evaluate-content.
• Cross-stack: schema changes update format-conventions.md + video-brief-schema.md + upstream brief-shortform atomically.

Canonical: references/_shared/artifact-contract-template.md. Field defs + scaffolds: references/format-conventions.md. Brief-to-schema map: references/video-brief-schema.md.

Anti-Patterns

references/anti-patterns.md — 6 orchestrator · 3 app-preview · 4 cross-cutting.

Durable Rules (protected)

<!-- SLOW_UPDATE_START --> <!-- No pinned rules yet. Populate via the slow-update workflow (see references/slow-update-fence.md). Each pinned rule must (a) be procedural not instance-specific, (b) be earned from a regression or critic-flagged failure, (c) cite the artifact / decision record that justified pinning. --> <!-- SLOW_UPDATE_END -->

Completion Status

• DONE — bundle written; critic PASS on all hard gates.
• DONE_WITH_CONCERNS — bundle written; Gate 4 (soft) FAIL or single secondary issue. Concerns pinned atop manifest.
• NEEDS_CONTEXT — brief missing AND no schema-compliant video-brief; or brand files missing; or aspect/length not derivable.
• BLOCKED — --publish/--render/--auto-run requested; or critic FAILed twice on any hard gate.

Execution

Offer the registry-gated fork (category video) — Brief-only: run the scaffold + per-shot checklist (feeds evaluate-shortform); Assisted/Direct: render via a verified engine (execution-fork.md; record execution_mode). Multi-shot Assisted/Direct: batch-check the render surface first (capability-preflight.md). Bind the video target tool at brief-binding — inherit tool_targets or ask once (references/_shared/tool-target.md); tool-agnostic default. Session profile (single/multi): references/_shared/execution-policy.md.

Worked Example

App-preview Route B (Tideline / App Store iOS handoff → 5-shot bundle + critic PASS): references/examples/app-preview-tideline-walkthrough.md.