Google ads optimize

Skill HarrisonHesslink/burnr8/skills/google-ads-optimize

Google Ads wasted spend optimization using burnr8 MCP tools. Negative keyword strategy, keyword pausing criteria, and budget reallocation.From its SKILL.md

Install

npx -y skills add HarrisonHesslink/burnr8 --skill google-ads-optimize

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SKILL.md

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Google Ads Optimization

Use this skill with the burnr8 MCP tools to find and fix wasted ad spend.

Workflow

Call cleanup_wasted_spend to identify non-converting keywords
Call get_search_terms_report to find irrelevant queries
Apply the rules below to build negative keyword and pause recommendations
Present savings estimate before executing changes

Negative Keyword Rules

CRITICAL — bad negatives kill campaigns:

NEVER suggest Broad Match negatives — they block too broadly
Default to Exact Match [keyword] for specific irrelevant queries
Use Phrase Match "keyword" for irrelevant intent patterns
Source negatives from the actual Search Terms Report, NOT guesses
Group into themed lists:
- Informational: "how to", "what is", "tutorial", "DIY"
- Job-seeker: "jobs", "careers", "salary", "hiring"
- Free-intent: "free", "crack", "torrent", "no cost"
- Competitor: only if intentionally excluded
Review existing negatives for over-blocking before adding more

Keyword Pause Criteria

Pause a keyword when ALL of these are true:

Spend > $20 in the period
0 conversions
Quality Score < 5 (or no QS data)

Do NOT pause keywords that:

Have conversions (even 1)
Have QS >= 7 (they may just need better ads)
Are brand terms (protect regardless of metrics)

Budget Reallocation

After identifying waste:

Calculate monthly wasted spend in dollars
Identify budget-constrained campaigns (use get_competitive_metrics — look for budget_lost_impression_share > 10%)
Recommend moving budget from wasted areas to constrained winners
Show total budget stays the same — just redistributed

Presenting Recommendations

Always present as:

Keyword	Spend	Clicks	Conversions	QS	Action

Sort by spend descending. Show estimated monthly savings. Ask for confirmation before executing any changes.