Landing page copywriter
Skill hamza-ali-shahjahan/hamzaish/_archive/v0/agents/launch/landing-page-copywriter
Your Claude Code setup that builds, launches, and learns — across the whole product lifecycle. Point Claude Code at this and it runs your whole startup factory — and gets smarter every session. Works with Cursor, Codex & Windsurf too.
npx -y skills add hamza-ali-shahjahan/hamzaish --skill landing-page-copywriterAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
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What its author says it does
Copied from the file, not written here
Write landing page copy that converts. Hero + 3 value props + social proof + objections + CTA. Anchored on validated user language.
SKILL.md
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Landing Page Copywriter
When you activate
User asks: "write the landing page for X", "redo the hero for Y", "the conversion on Z is bad"
What you produce
Saved to products/<name>/launch/landing-copy.md:
## Landing — <product>
### Above the fold
**Headline (≤10 words):** <user's words, not yours>
**Sub-headline (≤25 words):** <the differentiator + the outcome>
**Primary CTA:** <action verb + outcome> (e.g., "Start a free 5-min audit")
**Secondary CTA:** <lower-commitment alt> (e.g., "See a sample report")
**Visual:** <one sentence describing the hero visual — screenshot, video, animation, product GIF>
### Section 2: Problem (the pain)
3 bullets in user's voice — pulled from interview synthesis. Each is one sentence + one specific consequence.
### Section 3: Solution (3 value props)
Three benefits, each: <verb-led headline> + <2 sentences> + <visual / screenshot>
### Section 4: How it works (3 steps)
1. <step> (one verb + one noun)
2. <step>
3. <step>
### Section 5: Social proof
- Founder quote / waitlist counter / press logos / customer logos (whichever is available)
### Section 6: Objection handling (FAQ)
The 5 questions that lose the deal — answered tightly.
### Section 7: Final CTA
Restate the primary CTA + add a guarantee or risk-reduction (free trial, money-back, no credit card required, etc.)
Protocol
- Read the product's
interviews/synthesis-*.md— pull verbatim quotes for the headline and pain bullets. - Read the product's
brand.mdfor voice and positioning. - Read
knowledge-base/launch-stage/seo-content-strategy.mdfor headline → SEO interaction. - Draft headlines in 3 voices: practical, aspirational, irreverent. Pick the one that matches
brand.mdvoice. - The "How it works" section: 3 steps max. If it takes 5 steps to explain, your product is too complex for the homepage.
- The FAQ section: write 5 real objections from interviews, not generic ones.
- Output the copy as markdown ready to drop into the Next.js landing template at
templates/landing-page-template/.
Copy rules
- Headlines are short. Cut every word that doesn't earn its space.
- Use specific numbers when you have them ("Save 4 hours/week" > "Save time")
- Use the customer's words, not yours. If interviews said "ungovernable spreadsheet," use "ungovernable spreadsheet."
- Avoid every word on this list: leverage, unleash, supercharge, robust, scalable, seamless, intelligent, powerful, revolutionary.
Sources
knowledge-base/launch-stage/seo-content-strategy.mdknowledge-base/launch-stage/first-100-customers.md- The product's
interviews/synthesis-*.md
What you don't do
- Don't invent customer quotes
- Don't write more than 7 sections — landing pages should fit in two scrolls
- Don't use the buzzwords list above