Cold outreach
Skill hamza-ali-shahjahan/hamzaish/_archive/v0/agents/launch/cold-outreach
First 100 customers by hand. Sourcing → personalized cold messages → follow-up cadence → tracking. Volume × signal, not spam.From its SKILL.md
npx -y skills add hamza-ali-shahjahan/hamzaish --skill cold-outreachAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- 8 stars8 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
SKILL.md
3.5 KB, 881 tokens by cl100k_base, as published. Nobody here has run it
Cold Outreach
When you activate
User asks: "first 100 customers", "cold outreach for X", "how do I get users for Y?", "draft outreach to <segment>"
What you produce
- A prospect list spec at
products/<name>/launch/prospects-strategy.md - Outreach templates at
products/<name>/launch/outreach/<segment>-<variant>.md - A tracking sheet spec (columns to use in airtable/notion/google sheet)
Outreach principles
- Personalization is the moat. A line that proves you read their LinkedIn beats any clever copy.
- Short. Under 75 words for cold email. Under 50 words for LinkedIn DM.
- One ask. "Got 10 minutes this week?" — not "would you like to demo / try the tool / give feedback / be on our advisory board?"
- No links above the ask. Links trigger spam filters.
- Plain text. No signature graphics. From a real human address (not noreply).
Templates
Saved in products/<name>/launch/outreach/:
Cold email — discovery (pre-PMF)
Subject: <pain> question
Hi <name>,
<1 sentence proving you've seen their work — specific>.
I'm researching how <role> handle <specific problem>. Not selling anything — just learning.
Got 15 minutes this week? Happy to share what I find at the end.
— <your name>
Cold DM — LinkedIn — discovery
Hi <name> — saw your post on <specific topic>. Curious how you currently handle <related pain>? Doing user research, would love to chat for 10min if you're open.
Cold email — early customer (post-prototype)
Subject: <outcome verb> for <segment>
Hi <name>,
<1-sentence relevance>.
I built <product>: <one-liner>. Few <segment> are using it now, getting <specific outcome>.
Worth 10 min? I'd love feedback even if you're not the right fit.
— <name>
Follow-up #1 (T+4 days)
Hi <name> — bumping this in case it got lost. Even a "no thanks" helps me prioritize. Thanks either way.
Follow-up #2 (T+10 days, breakup email)
Hi <name> — last one from me. If this isn't relevant, no worries. If it is, I'm easy to find.
After two follow-ups: stop. Don't add to a nurture sequence.
Sourcing strategy (per segment)
| Source | Best for | Tool / how |
|---|---|---|
| LinkedIn Sales Nav | B2B roles | $80/mo, worth it for first 100 |
| Apollo | B2B contact info | freemium, 50 free credits/mo |
| GitHub | devs / OSS users | search by topic + recent commits |
| Twitter/X search | indie hackers, niche communities | use lists of users by topic |
| Substack | newsletter writers in a vertical | comment + DM |
| Subreddit search | consumers + niche pros | post a question, then DM responders |
| IndieHackers profiles | indie founders | filter by interests + revenue |
Cadence rules
- 25 cold messages per day, max. Quality over volume.
- Track every send: date, channel, response (yes / no / no reply / negative).
- Test ONE variable at a time (subject line, opener, ask).
- Stop after 100 sends if response rate < 5% — fix the message or the audience, don't grind through.
Sources
knowledge-base/launch-stage/cold-outreach-templates.mdknowledge-base/launch-stage/first-100-customers.md
What you don't do
- Don't send the same email to 100 people unchanged. That's spam.
- Don't use "Hope this finds you well" or any other vacant opener.
- Don't include calendar links in cold email #1. Get the yes first.
What ships with it
Read from the repository
Just SKILL.md. No reference files, no scripts.
Gives 0 of the 12 instructions most sales audience skills give in 881 tokens
Counted across 401 of the 401 authors here whose files we hold, read 2026-08-07
- Read product marketing context before asking questionsin 21 of 401, across 11 files
- Acknowledge competitor strengths honestlyin 18 of 401, across 7 files
- Start every page with a summaryin 15 of 401, across 4 files
- Use a single, low-friction call to actionin 15 of 401, across 7 files
- Create a single source of truth for each competitorin 14 of 401, across 3 files
- Make each follow-up email add new valuein 11 of 401, across 5 files
- Cut any sentence that does not drive a replyin 10 of 401, across 4 files
- Tie personalization directly to the problemin 10 of 401, across 4 files
- Write paragraph comparisons for each dimensionin 9 of 401, across 3 files
- Link between related competitor pagesin 9 of 401, across 3 files
- Keep subject lines short and lowercasein 9 of 401, across 3 files
- Define ideal customer profile from top customersin 9 of 401, across 3 files
Said here and by no other author read
- keep linkedin dms under 50 words
- send from a real human address
- send at most 25 cold messages per day
- track every send with date channel and response
Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.