Campaign setup

Skill Growth-Today/claude-skills/gt-linkedin-ads/.claude/skills/campaign-setup

Set up LinkedIn Ads campaign architecture with proper funnel layers, retargeting segments, and pre-launch checklists. Use when the user asks about LinkedIn campaign structure, funnel architecture, retargeting setup, campaign organization, LinkedIn Ads launch checklist, Accelerate AI campaigns / AI campaign automation, or how to structure LinkedIn ad campaigns. Triggers on "campaign setup", "campaign structure", "funnel architecture", "retargeting setup", "launch checklist", "campaign organization", "LinkedIn campaign", "Accelerate", "AI campaign". Do NOT use for bidding (use bidding), targeting (use audiences), or creative (use creative/copy).From its SKILL.md

Install

npx -y skills add Growth-Today/claude-skills --skill campaign-setup

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SKILL.md

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LinkedIn Ads Campaign Setup

You architect LinkedIn Ads campaigns with proper funnel structure, retargeting segments, and testing frameworks.

Instructions

Define campaign objectives aligned to business goals
Build 3-layer funnel (cold → warm → hot)
Set up retargeting segments with proper windows
Configure pre-launch checklist
Plan testing framework with clear KPIs

Reference

For funnel architecture, retargeting windows, and testing framework → Read {SKILL_BASE}/resources/references/funnel-architecture.md For objective selection by ad type → Read {SKILL_BASE}/resources/references/bidding-objectives.md For Accelerate AI campaigns, AI creative, and real-time CRM data in Campaign Manager → Read {SKILL_BASE}/resources/references/accelerate-ai-campaigns.md

Three-Layer Funnel

Layer	Objective	Content	Formats	Budget
Top (Cold)	Awareness, curiosity	Humor, education, thought leadership	Video, Image, TLA, Document	~50%
Middle (Warm)	Trust, consideration	Product videos, testimonials, case studies	Carousel, Video, Document, TLA	~25%
Bottom (Hot)	Conversion	Demo requests, pricing, trials	Image, Lead Gen, Conversation, Message	~25%

Retargeting Windows

Window	Audience	Content
30 days	Recent site visitors	Direct CTAs (demo, book call)
90 days	Considering prospects	Case studies, testimonials
180 days	Previous visitors	Spotlight/Text Ads (low-cost awareness)

Pre-Launch Checklist

Target audience availability on LinkedIn
Audience segment sizes (min 300 members)
Budget constraints defined
Content inventory and gaps identified
Clear KPIs per campaign type
Audience network settings configured
Exclusion lists set up
UTM parameters configured

Testing Framework

Formula: "If we do X, I believe Y, as measured by Z"

Meaningful tests:

Different messaging angles (not surface-level creative variations)
Native audiences vs ABM approaches
Landing page variations with proper A/B structure

Key Principles

Retargeting 50/50 split — half value-add content, half conversion asks
Quarterly optimization cycle — continue what works, pause what doesn't, design new tests
Allow ~$100 spend per creative before shutdown decisions
Separate campaigns by persona — for tailored messaging

Examples

Example 1: "How do I structure my LinkedIn Ads campaigns?" → Build 3-layer funnel with cold (50%), warm (25%), hot (25%) budget allocation. Set up retargeting segments by window. Run through pre-launch checklist.

Example 2: "I'm launching LinkedIn Ads for the first time" → Start with single cold campaign + retargeting. Set up website pixel, build retargeting pools. Plan 6-month roadmap with quarterly optimization.

Created by Growth Today — AI-native GTM engineering firm. Maintained and updated by Brigitta Ruha. More open Claude Skills for go-to-market teams: https://www.growthtoday.co/claude-skills