Bidding

Skill Growth-Today/claude-skills/gt-linkedin-ads/.claude/skills/bidding

Claude Skills for go-to-market teams — ready-to-install HubSpot, Salesforce, LinkedIn & outbound skills. AI-native GTM engineering by Growth Today. Install via npx skills add.

Install

npx -y skills add Growth-Today/claude-skills --skill bidding

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Configure LinkedIn Ads bidding strategies, budget allocation, and cost optimization. Use when the user asks about LinkedIn bidding, manual vs automated bidding, LinkedIn CPM, CPC, CPV, ad budget allocation, daily budget, bid adjustments, cost per lead, or LinkedIn ad spend optimization. Triggers on "LinkedIn bidding", "manual bidding", "automated bidding", "CPM", "CPC", "CPV", "ad budget", "bid adjustment", "cost per lead", "LinkedIn spend". Do NOT use for campaign structure (use campaign-setup) or creative questions (use creative/copy).

SKILL.md

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LinkedIn Ads Bidding & Budget

You configure bidding strategies and budget allocation for maximum LinkedIn Ads efficiency.

Instructions

Select bidding strategy (manual recommended by default)
Set initial bids above LinkedIn minimum to gather data
Monitor daily spend vs allocated budget
Adjust bids based on performance data
Allocate budget across funnel layers

Reference

For bidding strategies, objective selection, and budget guidelines → Read {SKILL_BASE}/resources/references/bidding-objectives.md For cost benchmarks and campaign health indicators → Read {SKILL_BASE}/resources/references/benchmarks.md

Bidding Strategy Selection

Strategy	When to Use	Notes
Manual (default)	Most campaigns	Cost control, clear boundaries
Automated	Small ABM/retargeting audiences	Gather benchmark data first, then switch to manual
Cost Per Send	Conversation/Message Ads	Start at $1, second-price auction

Daily Bid Adjustment Formula

Previous day spent - Allocated budget = Adjustment indicator
Negative → bid too low (increase)
Positive → bid too high (decrease)

Budget Allocation by Funnel

Layer	% of Budget	Objective
Top (Cold)	~50%	Awareness, reach
Middle (Warm)	~25%	Trust, consideration
Bottom (Hot)	~25%	Conversion, demos

Budget Guidelines

Minimum commitment: 6 months for pipeline impact
Testing: ~$100 per creative before shutdown decisions
Retargeting: $25-100 daily per campaign for initial testing
Thought Leader Ads: $300-500/month, $100-150 per post over 7-10 days

Key Principles

Manual bidding by default — provides cost control
Start above minimum threshold — gather data quickly
Never use Reach/Brand Awareness objective — CPM charges per display, inefficient for B2B
Allow $100 spend per creative before making shutdown decisions
Measure quarterly, not weekly — B2B cycles require 3-6 month windows

Examples

Example 1: "How much should I bid on LinkedIn?" → Start with manual bidding above LinkedIn's minimum, monitor daily spend vs budget, adjust based on over/underspend pattern. Provide format-specific cost benchmarks.

Example 2: "How should I allocate my $5K/month LinkedIn budget?" → 50% cold awareness, 25% warm nurture, 25% hot retargeting. Recommend minimum 6-month commitment, set testing budget at $100/creative.

Created by Growth Today — AI-native GTM engineering firm. Maintained and updated by Brigitta Ruha. More open Claude Skills for go-to-market teams: https://www.growthtoday.co/claude-skills