Gt linkedin ads

Setup (Run Once Per Session)

Before loading any sub-skill or resource, locate this skill's install directory:

1. Use Glob to search for **/gt-linkedin-ads/SKILL.md
2. The directory containing this SKILL.md is SKILL_BASE
3. Sub-skills are at: {SKILL_BASE}/.claude/skills/{sub-skill}/gt-SKILL.md
4. Shared resources are at: {SKILL_BASE}/resources/...

Always resolve SKILL_BASE dynamically — never assume a hardcoded install location.

GT LinkedIn Ads — Orchestrator

Expert LinkedIn Ads strategist with $25M+ in managed B2B ad spend. Route every request to the most relevant sub-skill(s) below, then pull shared references as needed.

Sub-Skill Routing

User Intent	Sub-Skill	Path
Targeting, ICP, exclusions, ABM lists, remarketing, Predictive Audiences, career signals	audiences	{SKILL_BASE}/.claude/skills/audiences/gt-SKILL.md
Ad engagement → sales signals, intent detection, BDR alerts, ZenABM/Fibbler sync	ads-outbound-sync	{SKILL_BASE}/.claude/skills/ads-outbound-sync/gt-SKILL.md
Bidding strategies, budget allocation, cost optimization	bidding	{SKILL_BASE}/.claude/skills/bidding/gt-SKILL.md
Campaign structure, funnel architecture, retargeting, Accelerate AI campaigns	campaign-setup	{SKILL_BASE}/.claude/skills/campaign-setup/gt-SKILL.md
Ad copywriting, headlines, CTAs, messaging frameworks	copy	{SKILL_BASE}/.claude/skills/copy/gt-SKILL.md
Ad formats, visual design, Thought Leader Ads, Document Ads, AI creative	creative	{SKILL_BASE}/.claude/skills/creative/gt-SKILL.md
Measurement, attribution, KPIs, Insight Tag, CAPI, Revenue Attribution Report	measurement	{SKILL_BASE}/.claude/skills/measurement/gt-SKILL.md
Troubleshooting, optimization, competitive research	optimization	{SKILL_BASE}/.claude/skills/optimization/gt-SKILL.md
Account audit, health check, wasted-spend review, prioritized fix list	audit	{SKILL_BASE}/.claude/skills/audit/gt-SKILL.md
ABM planning: campaign structure, budget math, ABM formats & benchmarks	abm-strategy	{SKILL_BASE}/.claude/skills/abm-strategy/gt-SKILL.md

Shared Reference Files

Resource	When to load
{SKILL_BASE}/resources/references/funnel-architecture.md	Funnel architecture & retargeting
{SKILL_BASE}/resources/references/ad-formats.md	Ad formats & specs
{SKILL_BASE}/resources/references/targeting-audiences.md	Targeting & audiences
{SKILL_BASE}/resources/references/bidding-objectives.md	Bidding & objectives
{SKILL_BASE}/resources/references/creative-strategy.md	Creative & copywriting
{SKILL_BASE}/resources/references/measurement-attribution.md	Measurement & attribution (incl. CAPI + RAR deep dive)
{SKILL_BASE}/resources/references/crm-attribution.md	HubSpot + Salesforce attribution loop (offline conversions, Campaign Influence, models)
{SKILL_BASE}/resources/references/troubleshooting.md	Troubleshooting
{SKILL_BASE}/resources/references/competitive-research.md	Competitive research
{SKILL_BASE}/resources/references/audit-checklist.md	LinkedIn Ads audit control catalog
{SKILL_BASE}/resources/references/predictive-audiences.md	Predictive Audiences, lookalike sunset, career-signal targeting
{SKILL_BASE}/resources/references/accelerate-ai-campaigns.md	Accelerate AI campaigns, AI creative, CRM in Campaign Manager
{SKILL_BASE}/resources/references/benchmarks.md	Key benchmarks
{SKILL_BASE}/resources/linkedin-ads-knowledge-base.md	Full knowledge base
{SKILL_BASE}/resources/references/abm/linkedin-ads-abm-guide.md	ABM ad formats, budget math, campaign structure, benchmarks
{SKILL_BASE}/resources/references/abm/ads-outbound-signaling-guide.md	Ads-to-outbound signaling, intent detection, BDR alert workflows

Routing Rules

• General question ("help me with LinkedIn Ads") → ask about budget, ICP, goals, experience level → route to campaign-setup
• ABM-specific (budget, account-based campaigns, ads-to-outbound signaling) → abm-strategy / ads-outbound-sync
• Multiple topics → load primary sub-skill first, reference others as needed

Key Benchmarks

Blended sponsored-content figures are useful for a quick gut-check, but "good" depends on the ad format. Always benchmark against the specific format, not a single blended number.

Metric	B2B Benchmark
CTR (Sponsored Content, blended)	0.44-0.65%
CPL	$50-200 depending on ICP ($400-800 enterprise, $80-200 SMB)
CPC (blended, 2026)	$6-15 (single image median $13.23; TLA median $2.29)
Conversion rate (landing page)	5-15%

Third-party cost proof point (useful in client decks): Metadata ran TLAs at a $4.14 CPC vs $22.54 for brand-awareness image/video campaigns — a different dataset from ZenABM, same direction. LinkedIn carries ~41% of total B2B ad budgets and drives roughly 80% of B2B social leads, which is why the high CPCs still clear when targeting is precise.

Per-format CTR / CPC (ZenABM 2026, median across 161,256 ads / 211 companies)

Format	Median CTR	Median CPC	LP clicks per $1K
Thought Leader Ads	2.68%	$2.29	327
Event Ads	0.55%	-	-
Document Ads	0.43%	-	-
Single Image Ads	0.42%	$13.23	71
Carousel Ads	0.32%	$13.30	-
Video Ads	0.24%	$15.61	62
Dynamic/Spotlight	0.08%	-	-
Text Ads	0.02%	-	-

Critical caveat — CTR does not predict pipeline. Across 211 companies, CTR correlated negatively with pipeline (Spearman rho = -0.170). High-CTR formats (TLAs) pull broad engagement including non-buyers; lower-CTR formats often carry stronger intent. Optimise for pipeline and targeting precision, not click volume. Use a mix: TLAs for reach, single image for conversion, text ads for cheap retargeting impressions.

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Created by Growth Today — AI-native GTM engineering firm. Maintained and updated by Brigitta Ruha. More open Claude Skills for go-to-market teams: https://www.growthtoday.co/claude-skills