Live ops

Skill Growth-Today/claude-skills/gt-google-ads/.claude/skills/live-ops

Operate a live Google Ads account safely — read-only analysis via the API/MCP with GAQL, PPC math and forecasting, and guarded write operations. Use when the user wants to connect Claude to a live Google Ads account, run GAQL queries, pull live performance/search-terms/auction data, forecast budgets or CPA/CPL, calculate break-even bids, or make account changes (pause, bids, budgets, keywords) safely. Triggers on "connect to my account", "live data", "GAQL", "run a query", "MCP", "pull my campaigns", "forecast", "break-even CPC", "budget projection", "pause campaign", "change bids", "update budget", "make this change". Do NOT use for strategy without live data (use the relevant strategy sub-skill) — this is the operational/execution layer.From its SKILL.md

Install

npx -y skills add Growth-Today/claude-skills --skill live-ops

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SKILL.md

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Google Ads Live-Ops (B2B)

The operational layer: analyze a live account and make changes safely. Three modes, all B2B (judge to pipeline/SQL, never to raw clicks or e-commerce ROAS).

Operating model

Read-only by default. Live access (Google Ads API via an MCP connector) is for analysis — pulling campaigns, search terms, keywords, auction insights, conversion value. Read-only needs no write scope and is the safe default. Connectors are read-only unless explicitly granted write access; the user stays in control.
Analyze with GAQL → Read {SKILL_BASE}/resources/references/gaql-queries.md for B2B query templates (performance, wasted spend, Quality Score, pipeline value, impression share, device/geo). Values are in micros.
Forecast with math → Read {SKILL_BASE}/resources/references/ppc-math.md for break-even CPL/CPC from close rate + ACV, cost-per-SQL, budget projections, impression-share opportunity, and the Smart Bidding data floor.
Change only via CEP → any mutation (pause, bid, budget, keyword, ad) follows Confirm → Execute → Post-check — Read {SKILL_BASE}/resources/references/safe-write-cep.md. Never write without explicit, scoped confirmation.

Routing

Pure strategy / no live account → use the strategy sub-skills (campaign-setup, keywords, bidding, etc.).
Live pull + diagnosis → GAQL templates, then hand findings to the matching strategy sub-skill (e.g. wasted terms → negative-keywords).
Any account change → CEP protocol, read-only until confirmed.
Attribution/tracking still governs everything → {SKILL_BASE}/resources/references/crm-attribution.md.

Discipline

Read live data to CRM outcome; state forecast assumptions as estimates; default to read-only; one confirmation = one scoped change. Vendor/API performance claims are claims to validate.

Live-ops patterns acknowledged from itallstartedwithaidea/google-ads-skills (Apache-2.0), reimplemented GT-native for B2B.