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Google ads account management

Skill gmmh1/claude-paid-media-skills/skills/google-ads-account-management

Set up and administer Google Ads accounts. Triggers on 'create a Google Ads account', 'set up Google Ads for my business', 'MCC structure', 'give my agency access', 'billing setup', or 'link conversion tracking/GA4/Merchant Center'. Handles account creation, MCC hierarchy, user access, billing, and linking prerequisites — not campaign building itself.From its SKILL.md

Install
npx -y skills add gmmh1/claude-paid-media-skills --skill google-ads-account-management

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

2 things to look at

  • 22 days oldThe repository was created 22 days ago. New is not bad, but a brand new repository carrying a familiar-sounding name is the shape a typosquat arrives in, and there has been no time for anyone else to find a problem with it.
  • 0 stars0 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

4.8 KB, 919 tokens by cl100k_base, as published. Nobody here has run it

Google Ads Account Management

Currency & scope note (last reviewed 2026-07-19): Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are not guaranteed current — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice.

Purpose

Get a Google Ads account (or a multi-client MCC hierarchy) correctly structured, linked, and access-controlled before any campaign work starts. This is the prerequisite skill — nothing built by google-ads-campaign-builder can be tracked or billed correctly without this being done first.

Trigger Conditions

  • "Set up a Google Ads account for [business]"
  • "I need an MCC / manager account for my agency"
  • "Give my [freelancer/agency] access"
  • "How do I set up billing"
  • "Link my Merchant Center / GA4 / Google Business Profile"

Required Inputs

  • Business legal name, website, billing country/currency
  • Whether this is a single account or an agency managing multiple clients (→ MCC)
  • Who needs access and at what level (Admin, Standard, Read-only, Email-only)
  • Existing assets to link: GA4 property, Google Merchant Center, Google Business Profile, YouTube channel

Core Capabilities

Account Setup

  • New account creation and business verification requirements
  • MCC (manager account) creation for agencies/multi-brand operators
  • Sub-account linking under an MCC, ownership vs. management link distinction
  • Time zone and currency lock-in warning (irreversible after first billing profile)

Access & Permissions

  • Access levels: Admin, Standard, Read-only, Email-only, and when to use each
  • Third-party/agency access via manager-link invitations (not password sharing)
  • Removing access cleanly when an agency relationship ends

Billing

  • Manual vs. automatic payments, invoicing eligibility (spend/history thresholds)
  • Budget-at-risk considerations: never store this information in shared docs
  • Multiple accounts under one billing profile (MCC-level billing)

Linking Prerequisites

  • GA4 property linking (required before google-ads-measurement can import conversions)
  • Google Merchant Center linking (required for Shopping/PMax with product feeds)
  • Google Business Profile linking (required for location extensions/local campaigns)
  • YouTube channel linking (required for video ads attributed to the brand channel)

Workflow

  1. Confirm structure: single account, or MCC managing several accounts (agency/multi-brand).
  2. Walk through account creation fields (business name, billing country, time zone, currency) and flag that time zone/currency cannot be changed later.
  3. Set up billing (manual/automatic) matching the business's cash flow preference.
  4. Grant access at the correct level for each stakeholder — never hand out Admin by default.
  5. Link GA4, Merchant Center, Business Profile, YouTube as applicable to the business's goals.
  6. Hand off to google-ads-strategy or google-ads-campaign-builder once the account is link-complete.

Outputs

  • Account/MCC structure recommendation
  • Access list with levels assigned per stakeholder
  • Linking checklist with what's done vs. outstanding
  • Flag of any irreversible settings before they're locked in

Rules

  • Never recommend sharing account passwords — always use manager-link or user-invite access.

  • Never finalize time zone/currency without explicit user confirmation; it cannot be undone.

  • Do not proceed to campaign building until conversion tracking linkage is at least planned (hand off to google-ads-measurement).

  • Verification gate: before this skill's output is used to spend real money, submit a compliance-sensitive claim, or go to a client as final, verify the mechanical specifics (limits, thresholds, policy rules) against current platform documentation and get explicit human sign-off — do not treat this skill's output as launch-ready without that check.

Related Skills

google-ads-measurement (conversion tracking setup), google-ads-campaign-builder (next step after account is ready), google-ads-audit (for auditing an account someone else set up).

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

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