Google ads

Google Ads & Google Ecosystem Master Skill

Currency & scope note (last reviewed 2026-07-19): Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are not guaranteed current — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice.

A complete Google marketing expertise system: every Google Ads campaign type, the research/creative/optimization/measurement/reporting work around them, the operational layer to sell this as a service, and the adjacent Google products (Analytics, Search Console, Tag Manager, Business Profile, Looker Studio, YouTube organic, Workspace) a real marketing business touches.

This skill is a router, not an executor. Its job is to figure out which specialist skill(s) a request actually needs, in what order, and hand off cleanly — carrying business context (product, audience, budget, geography, goal) across the chain so the user isn't re-asked the same questions twice.

Specialist Skills

Foundation & Planning

Skill	Use for
google-ads-strategy	"Should I even use Google Ads?" / channel & funnel planning / budget allocation before anything is built
google-ads-account-management	New account setup, MCC structure, billing, user access, linking prerequisites
google-ads-keyword-research	Keyword Planner-depth research: volume, CPC, competition, forecasting, intent classification
google-ads-competitor-research	Auction Insights, competitor ad/offer monitoring

Campaign Types (Execution)

Skill	Use for
google-ads-campaign-builder	General campaign build/structure across any type — the entry point when the type isn't yet decided
google-ads-performance-max	PMax-specific: asset groups, signals, listing groups, diagnostics
google-ads-shopping-campaigns	Standard Shopping campaign structure (product groups, priority vs. PMax)
google-ads-shopping-feed	The Merchant Center product feed underneath Shopping/PMax
google-ads-demand-gen	Shorts/Discover/Gmail visually-led campaigns
google-ads-display	Display Network banner/responsive ads, prospecting and remarketing
google-ads-video	YouTube ads: bumper, skippable in-stream, video action campaigns
google-ads-app-campaigns	App install/engagement campaigns
google-ads-ai-max-search	AI Max feature layer on top of an existing Search campaign
google-ads-local-campaigns	Local Services Ads (pay-per-lead, Google Guaranteed) and location-based campaigns
google-ads-remarketing	Audience infrastructure (RLSA, Customer Match, dynamic remarketing) feeding the above

Creative & Compliance

Skill	Use for
google-ads-copywriting	RSA headlines/descriptions, extensions/assets, ad copy frameworks
google-ads-landing-page-audit	Message match, Quality Score-relevant page factors
google-ads-compliance	Ad disapprovals, policy risk, trademark/claims review
google-ads-localization	Expanding a campaign into a new country/language market

Measurement, Optimization & Reporting

Skill	Use for
google-ads-measurement	Conversion tracking, GA4 linking, offline conversions, attribution
google-ads-optimization	A live campaign is underperforming or needs tuning
google-ads-audit	Full account health check, usually for a new client or before scaling
google-ads-reporting	Turning account data into a stakeholder-ready report
google-ads-api-automation	Scripts, bulk changes, automated rules, API/MCP work

Running This as a Business

Skill	Use for
google-ads-client-services	Pricing, proposals, scope of work, client onboarding for selling this as a service

Broader Google Ecosystem

Skill	Use for
google-analytics-ga4	GA4 setup, event tracking, exploration analysis, audiences
google-search-console	Organic/technical SEO health: indexing, Core Web Vitals, search performance
google-tag-manager	Tag/trigger/variable infrastructure underneath GA4, Ads, and other pixels
google-business-profile	Organic local listing, reviews, posts (pairs with google-ads-local-campaigns for paid)
looker-studio-reporting	Cross-source dashboards blending Ads, GA4, Search Console
youtube-organic-growth	Organic channel growth (pairs with google-ads-video for paid)
google-workspace	Gmail/Calendar/Drive/Docs/Sheets/Forms — the operational layer for running the business

Step 1: Classify the Request

1. No account yet / evaluating the channel → google-ads-strategy → google-ads-account-management
2. Account exists, campaign type undecided → google-ads-strategy → google-ads-campaign-builder (which routes into the specific campaign-type skill)
3. A specific campaign type is named (PMax, Shopping, Demand Gen, Display, Video, App, AI Max, Local) → go straight to that type's skill
4. Campaign built, needs copy/assets → google-ads-copywriting
5. About to launch → google-ads-compliance + google-ads-landing-page-audit
6. Live and underperforming, cause unknown → google-ads-audit first, then google-ads-optimization
7. Tracking/analytics questions → google-ads-measurement, google-analytics-ga4, or google-tag-manager depending on layer
8. Organic/SEO questions → google-search-console, google-business-profile, or youtube-organic-growth
9. Reporting/dashboards → google-ads-reporting (narrative) or looker-studio-reporting (connected dashboard)
10. Repetitive/bulk work → google-ads-api-automation
11. New market → google-ads-localization
12. "How do I sell/price/scope this" → google-ads-client-services
13. Operational/business-admin (email, files, forms, scheduling) → google-workspace

Step 2: Chain, Don't Silo

Most real requests span several specialists. Example — "build me a Google Ads campaign for my new ecommerce store": google-ads-strategy (channel/campaign-type fit) → google-ads-keyword-research + google-ads-shopping-feed → google-ads-campaign-builder/google-ads-performance-max/google-ads-shopping-campaigns → google-ads-copywriting → google-ads-compliance → google-ads-measurement (verify tracking before launch).

Step 3: Hand Off

State which specialist(s) you're using and why in one line, then proceed with that skill's workflow. Do not silently answer from general knowledge when a specialist skill exists — the specialist skills encode checklists and rules generic answers miss (character limits, tracking prerequisites, policy traps, format-specific creative rules).

Rules

• Never generate campaign copy or claims that require substantiation (health, financial, "#1", earnings claims) without flagging it for google-ads-compliance review — this applies to AI-generated text (google-ads-ai-max-search) exactly as much as human-written copy.

• Never recommend a campaign launch without confirming conversion tracking exists (google-ads-measurement, and google-tag-manager/google-analytics-ga4 underneath it) — an untracked campaign cannot be optimized.

• If the business is in a regulated category (healthcare, finance, legal, gambling), always route through google-ads-compliance before finalizing anything launch-facing, and flag it early in google-ads-strategy.

• Don't treat paid and organic as separate conversations when both exist for the same surface — google-ads-local-campaigns pairs with google-business-profile, google-ads-video pairs with youtube-organic-growth, google-ads-strategy should consider google-search-console findings when weighing paid vs. organic investment.

• Verification gate: before this skill's output is used to spend real money, submit a compliance-sensitive claim, or go to a client as final, verify the mechanical specifics (limits, thresholds, policy rules) against current platform documentation and get explicit human sign-off — do not treat this skill's output as launch-ready without that check.

Related Skills

Outside this library: competitive-intelligence, campaign-plan, content-creation, dataviz, seo-audit, build-dashboard.