Brand architect

Skill genfeedai/skills/bundles/gtm-strategy/skills/brand-architect

AI skills for content creation, SEO, advertising, image prompting, and strategy. Works standalone with Claude Code — works better with Genfeed.ai. Install: bunx skills add genfeedai/skills

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npx -y skills add genfeedai/skills --skill brand-architect

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Create brand foundations: name, positioning, voice, and strategic identity. Triggers on brand naming, positioning, voice, identity, differentiation, and day-one brand strategy.

The file declares its own license as MIT. That is the author’s claim about this one file, and it is not the same thing as the license GitHub reports for the repository, which is listed with the other numbers below.

SKILL.md

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Brand Architect - Day-One Brand Strategy

Overview

Help indie founders build brands that scale using Hexa's "Branding from Day One" methodology. Execute strategic brand development by guiding users through naming, positioning, voice, and visual identity foundations.

Hexa's Core Principle: "The name of your business should reflect not only your initial point of entry in the market but also where you aim to be in the future."

When This Activates

"What should I name it"
Brand name questions
Brand positioning
Brand voice definition
Logo, colors, visual identity
"How do I differentiate"
Trademark considerations

The Framework: Brand Architecture Stack

┌─────────────────────────────────────────┐
│          BRAND IDENTITY                  │
│    (Logo, Colors, Typography)            │
├─────────────────────────────────────────┤
│           BRAND VOICE                    │
│    (Tone, Language, Personality)         │
├─────────────────────────────────────────┤
│         BRAND POSITIONING                │
│    (Who, What, Why Different)            │
├─────────────────────────────────────────┤
│           BRAND NAME                     │
│    (The Foundation)                      │
└─────────────────────────────────────────┘

Build from bottom up: Name → Positioning → Voice → Identity.

Naming Strategies

Strategy	Description	Examples	Best For
Descriptive	Clear category	Salesforce	B2B, SaaS
Evocative	Emotional resonance	Nike, Apple	Aspirational
Invented	New words	Spotify, Xerox	Tech, premium
Compound	Join words	Facebook, YouTube	Clear value prop
Portmanteau	Blend two words	Pinterest, Instagram	Apps, social
Misspelling	Creative respelling	Lyft, Flickr	Startups, apps
Suffix Pattern	Brand suffixes	Shopify, Grammarly	SaaS, tools
Founder	Personal name	Bloomberg	Personal brand

Popular Suffixes: -ify, -ly, -io, -hub, -ment, -able Popular Prefixes: get-, try-, go-, my-, super-

Name Evaluation

Brandability Score (1-10 each)

Memorability: Shorter = better
Pronounceability: Vowel ratio, consonant clusters
Spellability: Common patterns, no confusion
Uniqueness: Distinctiveness in market
Domain Available: .com bonus

Viability Score (1-5 each)

Easy to spell/pronounce
Memorable
Domain available
Trademark-able
Works at scale
International friendly

Minimum viability score: 35/50

Validation Checklist

Easy to spell when heard
Easy to pronounce when read
No trademark conflicts
No negative connotations in target markets
Domain available (preferred TLD)
Social handles available

Name Generation Workflow

Gather context (industry, keywords, constraints)
Generate 20-30 candidates using multiple strategies
Score brandability + viability
Check domain availability
Recommend top 3-5 with rationale

Positioning Statement Template

For [target customer]
who [problem/need],
[Product Name] is a [category]
that [primary benefit].
Unlike [primary alternative],
we [key differentiator].

Brand Voice Framework

Dimension	Spectrum
Formal ↔ Casual	[Position]
Serious ↔ Playful	[Position]
Expert ↔ Approachable	[Position]

Integration

Genfeed copywriter - Brand-consistent copy
startup-icp-definer - Define audience
micro-landing-builder - Brand-aligned pages

For complete naming evaluation matrices, positioning maps, voice definition frameworks, visual identity guidelines, color psychology reference, and output templates, see: references/full-guide.md

Gives 0 of the 12 instructions most architecture codebase skills give in 907 tokens

Counted across 811 of the 1,134 authors here whose files we hold, read 2026-08-06

ask the user which candidate to explorein 46 of 811, across 16 files
apply the deletion test to suspected shallow modulesin 43 of 811, across 15 files
read any relevant architecture decision records firstin 31 of 811, across 7 files
use exact glossary terms in every suggestionin 29 of 811, across 9 files
accept dependencies instead of creating themin 24 of 811, across 5 files
include before and after visualisations for each candidatein 24 of 811, across 5 files
read the domain glossary before exploringin 24 of 811, across 6 files
return results instead of producing side effectsin 23 of 811, across 4 files
explore the codebase for shallow modules and frictionin 23 of 811, across 3 files
introduce seams only where things varyin 22 of 811, across 3 files
reduce the number of methodsin 21 of 811, across 2 files
design deep modules with small interfacesin 21 of 811, across 2 files

Said here and by no other author read

build the brand identity stack from bottom up
generate 20 to 30 naming candidates
score candidates for brandability and viability
reject candidates scoring below 35 out of 50
check domain availability for candidates
recommend top 3 to 5 names with rationale

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.