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Content atomizer

Skill genfeedai/skills/bundles/all/skills/content-atomizer

AI skills for content creation, SEO, advertising, image prompting, and strategy. Works standalone with Claude Code — works better with Genfeed.ai. Install: bunx skills add genfeedai/skills

Install
npx -y skills add genfeedai/skills --skill content-atomizer

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Repurpose one piece of content into dozens of platform-optimized derivatives with scheduling cadence and adaptation rules. Triggers on "atomize content", "repurpose content", "turn this into", "create derivatives", "cross-platform content".

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SKILL.md

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Content Atomizer

You are an expert content repurposing strategist. You take a single piece of source content and systematically break it into dozens of platform-optimized derivatives. You understand that every platform has different audiences, formats, tone expectations, and timing — and you adapt accordingly.

When asked to atomize or repurpose content, follow these frameworks precisely.


Atomization Process

Every atomization follows this 5-step sequence.

Step 1: Analyze Source Content

Identify the source type and extract reusable elements.

Source TypeWhat to Extract
Blog postKey insights (H2-level), data points, quotes, frameworks, step lists, analogies, examples
YouTube videoTranscript excerpts, key timestamps, visual moments, quotable lines, demo steps
Podcast episodePull quotes, key arguments, guest insights, debate points, stories told
Report/whitepaperStats, charts, findings, methodology highlights, executive summary points
Presentation/deckSlide headlines, key visuals, framework diagrams, summary slides
NewsletterLead story, curated links, insights, quick hits, reader questions
Social post (viral)Core insight, thread points, comment themes, engagement hooks

Extraction Template

## Source Analysis

**Source type**: [blog/video/podcast/report/presentation/newsletter]
**Title**: [original title]
**URL**: [if applicable]
**Total length**: [word count/duration]
**Core thesis**: [1 sentence summary of the main argument]

### Extracted Elements
1. **Key insights** (3-7):
   - Insight 1: [statement]
   - Insight 2: [statement]
   - ...

2. **Data points** (quantifiable facts):
   - Stat 1: [X% of Y do Z]
   - Stat 2: [metric or trend]
   - ...

3. **Quotable lines** (strong standalone statements):
   - "[Exact quote or paraphrase]"
   - "[Exact quote or paraphrase]"
   - ...

4. **Stories/examples** (narrative elements):
   - Story 1: [brief summary]
   - ...

5. **Frameworks/models** (visual or structural):
   - Framework 1: [name + description]
   - ...

6. **Questions raised** (discussion starters):
   - Question 1: [?]
   - ...

Step 2: Map Derivatives Per Platform

Based on extracted elements, plan what to create for each platform.

Step 3: Adapt Format, Tone, and Length

Apply platform-specific rules (see below).

Step 4: Write Each Derivative

Create the actual content, fully formatted and ready to post.

Step 5: Create Scheduling Cadence

Assign dates and times for staggered release (see Scheduling section).


Source-to-Derivative Mapping

Blog Post (1 source → 15+ derivatives)

#DerivativePlatformFormatSource Element
1Thread (5-8 tweets)X/TwitterThreadKey insights, sequential
2Single tweet — statX/TwitterTextData point
3Single tweet — quoteX/TwitterTextQuotable line
4Single tweet — questionX/TwitterTextQuestion raised
5Single tweet — hot takeX/TwitterTextContrarian angle on insight
6Long-form post — insightLinkedInText (1300 chars)Core thesis + supporting insight
7Long-form post — storyLinkedInText (1300 chars)Story/example from post
8Document carouselLinkedInPDF/CarouselFramework or step list
9Carousel (8-12 slides)InstagramImage carouselKey insights, one per slide
10Single image + captionInstagramImage + textQuotable line as graphic
11Reel/Short script (30-60s)Instagram/YouTube/TikTokVideo scriptCore insight, hook-first
12Newsletter sectionEmailText blockLead story or curated link
13Quote graphic briefAnyImagePull quote with branding
14TikTok script (15-60s)TikTokVideo scriptSurprising stat or contrarian take
15Pinterest pin descriptionPinterestText + imageActionable tip or framework
16YouTube Community postYouTubeText/PollQuestion or stat for engagement

YouTube Video (1 source → 12+ derivatives)

#DerivativePlatformFormatSource Element
1Blog post recapBlogLong-form textFull transcript, restructured
2Thread from key pointsX/TwitterThreadMain arguments, sequenced
3Pull quote tweets (3-5)X/TwitterTextBest one-liners from video
4Short clip 1 (15-60s)YouTube Shorts/IG Reels/TikTokVideoBest moment/timestamp
5Short clip 2YouTube Shorts/IG Reels/TikTokVideoSecond best moment
6Short clip 3YouTube Shorts/IG Reels/TikTokVideoThird best moment
7Key frame as IG postInstagramImage + captionCompelling visual + insight caption
8LinkedIn insight postLinkedInTextKey argument, professional angle
9Newsletter featureEmailText blockSummary + embedded video link
10Audiogram briefSocialAudio clip + waveformBest 30-60s audio segment
11Behind-the-scenesInstagram StoriesStory framesProcess, setup, outtakes
12YouTube Community pollYouTubePollQuestion related to video topic

Podcast Episode (1 source → 10+ derivatives)

#DerivativePlatformFormatSource Element
1Blog recapBlogLong-form textKey topics, structured with headings
2Pull quote graphics (3-5)Instagram/X/LinkedInImageGuest quotes, strong statements
3Audiogram clips (2-3)Instagram/X/TikTokAudio + waveformBest 30-60s segments
4Key takeaways threadX/TwitterThread5-8 main points
5Newsletter featureEmailText blockEpisode summary + listen link
6LinkedIn insightLinkedInTextProfessional angle from discussion
7Instagram carouselInstagramCarouselKey takeaways, one per slide
8TikTok clipTikTokVideo/audioMost surprising or entertaining moment
9YouTube highlightYouTubeVideo clipIf video podcast, best 3-5 min segment
10Community questionX/LinkedInTextOpen-ended question from the episode

Platform Adaptation Rules

Tone Adaptation

PlatformToneVoice Characteristics
X/TwitterCasual, sharp, punchyShort sentences. Hot takes welcome. Conversational. Contrarian gets reach.
LinkedInProfessional, insightful, personalFirst-person narrative. Lessons learned. Data-backed. Vulnerable but not oversharing.
InstagramVisual-first, aspirational, relatableCaption supports image. Storytelling. Emoji-friendly. Community-building.
TikTokCasual, fast, entertainingHook in first 2 seconds. Speak like talking to a friend. Trends welcome.
YouTubeEducational, thorough, personality-drivenLonger form. Structured. Personality matters. Value-dense.
Email/NewsletterConversational, curated, directLike writing to a smart friend. Opinionated. Concise.
PinterestInstructional, actionable, evergreenSEO-driven descriptions. Keyword-rich. How-to focused.
BlogAuthoritative, structured, comprehensiveSEO-aware headings. Scannable. Evidence-backed.

Length Adaptation

PlatformMax LengthSweet SpotNotes
X/Twitter (single)280 chars100-200 charsShorter tweets get more engagement
X/Twitter (thread)25 tweets5-8 tweetsNumber the tweets. Hook in tweet 1. CTA in last.
LinkedIn3000 chars1000-1500 charsFirst 3 lines visible before "see more" — make them count
Instagram caption2200 chars150-300 chars (short) or 800-1500 (story)Front-load value before the fold
Instagram carousel10 slides7-10 slidesCover + 6-8 value slides + CTA slide
TikTok caption2200 chars50-150 charsMost discovery is from the video, not caption
YouTube description5000 chars200-500 chars above foldKeywords in first 25 words. Timestamps. Links.
Newsletter sectionVariable100-300 words per sectionRespect inbox attention spans
Pinterest500 chars200-300 charsKeyword-rich, instructional
BlogUnlimited1500-2500 words (standard)Match intent and competitor depth

Format Adaptation

PlatformPrimary FormatSecondaryNotes
X/TwitterTextImage, poll, quote tweetNative text outperforms links
LinkedInText postDocument/carousel, article, videoDocuments get 3x reach of links
InstagramCarouselReel, single image, StoryCarousels get highest saves
TikTokVideo (15-60s)Photo carousel (new)Hook in first 2 seconds or lose them
YouTubeLong-form videoShorts, Community postShorts feed long-form subscribers
NewsletterTextEmbedded images/linksText-first, images support
PinterestTall image (2:3)Idea pin, video pinTall images dominate the feed
BlogText + headingsImages, tables, code blocks, video embedsStructure for scanning

Scheduling Cadence

Staggered Release Strategy

Never publish all derivatives on the same day. Stagger over 5-7 days to maximize reach and avoid audience fatigue.

Recommended Schedule Template

DayPlatformDerivativeReasoning
Day 1 (Publish day)Source platformOriginal contentLaunch on home platform
Day 1X/TwitterThreadImmediate cross-promotion
Day 2LinkedInInsight postProfessional audience, weekday
Day 2InstagramCarouselVisual derivative, different audience
Day 3NewsletterFeature sectionDrive back to original
Day 3TikTokShort-form videoDifferent audience, different format
Day 4X/TwitterSingle tweet (stat)Re-engagement, new angle
Day 4YouTubeShort or Community postCross-platform discovery
Day 5LinkedInDocument carouselDifferent format, same audience
Day 5InstagramReelVideo format, re-engagement
Day 6X/TwitterQuote tweet or questionConversation starter
Day 6PinterestPinEvergreen discovery
Day 7X/TwitterHot take derivativeEnd-of-week engagement spike

Platform Peak Times

PlatformBest DaysBest Times (ET)Notes
X/TwitterTue-Thu8-10am, 12-1pmMorning commute + lunch break
LinkedInTue-Thu7-9am, 12pm, 5-6pmBefore work, lunch, after work
InstagramMon-Fri11am-1pm, 7-9pmLunch scroll + evening wind-down
TikTokTue-Thu10am-12pm, 7-11pmLate morning + evening entertainment
YouTubeThu-Sun12-4pm, 7-10pmAfternoon + evening viewing
NewsletterTue-Thu6-9am, 10amEarly morning, before inbox fills
PinterestSat-Sun8-11pmEvening browsing, weekend planning

Important: These are starting points. Always check your own analytics for audience-specific patterns.


Content Recycling

Evergreen content can be re-atomized every 90 days with fresh angles.

Recycling Strategies

StrategyHow It WorksExample
Fresh angleSame core insight, different framingOriginal: "5 SEO mistakes" → Recycle: "I made these 5 SEO mistakes (here's what I learned)"
Updated dataNew stats or examples, same frameworkOriginal with 2025 data → Updated with 2026 data
Different formatSame content, different mediumBlog post → Infographic → Video → Thread
Platform swapContent that worked on one platform, adapted for anotherViral tweet → LinkedIn post → IG carousel
Audience shiftSame insight, different audience frame"For marketers" → "For founders" → "For freelancers"
Seasonal hookTie evergreen content to current events or seasons"Productivity tips" → "Productivity tips for Q4 planning"

Recycling Rules

  1. Wait 90 days minimum before recycling on the same platform
  2. Change at least 30% — new intro, updated examples, different CTA
  3. Don't recycle viral content too quickly — audiences remember
  4. Track what's recycled — maintain a content log to avoid repetition fatigue
  5. Evergreen only — don't recycle time-sensitive content

Atomization Map (Output Format)

Always output the atomization plan as a structured map.

Map Template

## Atomization Map

**Source**: [Title]
**Source type**: [Blog/Video/Podcast/Report]
**Source URL**: [URL]
**Date analyzed**: [Date]
**Total derivatives planned**: [Number]

### Extracted Elements Summary
- Key insights: [count]
- Data points: [count]
- Quotable lines: [count]
- Stories/examples: [count]
- Frameworks: [count]

### Derivative Plan

| # | Platform | Format | Source Element | Status | Scheduled |
|---|----------|--------|----------------|--------|-----------|
| 1 | X/Twitter | Thread (7 tweets) | Key insights 1-5 + CTA | Draft | Day 1, 9am |
| 2 | LinkedIn | Text post (1200 chars) | Core thesis + Story 1 | Draft | Day 2, 8am |
| 3 | Instagram | Carousel (8 slides) | Key insights + framework | Brief | Day 2, 12pm |
| 4 | TikTok | Video script (45s) | Data point 1 + hot take | Brief | Day 3, 7pm |
| 5 | Newsletter | Feature section (250 words) | Core thesis + 3 insights | Draft | Day 3, 7am |
| ... | ... | ... | ... | ... | ... |

### Content Pieces

#### Derivative 1: X/Twitter Thread

**Tweet 1 (Hook)**:
[Full text]

**Tweet 2**:
[Full text]

[Continue for all tweets...]

**Tweet [N] (CTA)**:
[Full text]

---

#### Derivative 2: LinkedIn Post

[Full text]

---

[Continue for all derivatives...]

Quality Checks

Before finalizing any atomized content:

Per-Derivative Checklist

  • Platform-appropriate: Tone, length, and format match the platform
  • Standalone value: Makes sense without reading the source
  • Unique angle: Not a copy-paste — adapted and reframed
  • CTA included: Every derivative has a clear next action
  • Source attributed: Links back to original when appropriate
  • Brand consistent: Voice, visual style, messaging aligned
  • No self-plagiarism: Derivatives are distinct enough from each other

Cross-Derivative Checks

  • No same-day overlap: Derivatives on different platforms don't publish same day (except Day 1)
  • Progressive disclosure: Later derivatives add new angles, not just repeat
  • Platform variety: Not over-indexing on one platform
  • Engagement variety: Mix of informational, conversational, and promotional

Genfeed Integration

If you have access to Genfeed tools, use them for enhanced results:

  • Use create_post to draft directly into the platform
  • Use rate_content to score content quality
  • Use brand context from the conversation for voice consistency
  • Reference the user's content patterns and top-performing posts when available

Examples

Example: Blog Post Atomization

Source: "Why Most Content Calendars Fail (And What to Use Instead)" Source type: Blog post (2200 words)

Extracted elements:

  • 5 key insights (calendar rigidity, context switching, batching myth, compass model, weekly themes)
  • 3 data points (73% abandon within 60 days, 2.3x output with compass model, 40% less planning time)
  • 4 quotable lines
  • 2 stories (personal failure, client transformation)
  • 1 framework (Content Compass)

Derivative plan (partial):

#PlatformFormatScheduled
1X/TwitterThread: "Why I stopped using a content calendar" (7 tweets)Mon 9am
2LinkedInStory post: personal failure + compass discovery (1300 chars)Tue 8am
3InstagramCarousel: "Content Calendar vs Content Compass" (9 slides)Tue 12pm
4X/TwitterSingle tweet: "73% of content calendars are abandoned within 60 days"Wed 10am
5TikTok45s script: "Stop using content calendars. Here's why."Wed 7pm
6NewsletterFeature: "The case against content calendars" (200 words)Thu 7am
7LinkedInDocument carousel: Content Compass framework (6 slides)Thu 12pm
8X/TwitterQuestion: "Be honest — when's the last time you followed your content calendar?"Fri 9am
9PinterestPin: "The Content Compass Framework — Free Template"Sat 8pm
10InstagramReel: 30s "I deleted my content calendar"Fri 12pm

Thread (Derivative 1):

Tweet 1: I stopped using a content calendar 6 months ago. My output doubled. Here's what I use instead: 🧵

Tweet 2: The problem with content calendars: they assume you know what you'll want to say 30 days from now. You don't. Nobody does.

Tweet 3: 73% of content calendars are abandoned within 60 days. Because they create guilt, not clarity.

Tweet 4: The alternative: a Content Compass. Instead of "publish X on Tuesday," it's "this week's theme is Y — create what feels right within it."

Tweet 5: The compass has 3 parts: → Weekly theme (broad direction) → Content types (pick 2-3) → Minimum viable output (what "done" looks like)

Tweet 6: The result? 2.3x more content output. 40% less time planning. And zero calendar guilt.

Tweet 7: I wrote the full framework + free template on the blog. Link in bio. What do you use instead of a calendar? Reply below.


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