Firecrawl seo audit

Skill firecrawl/firecrawl-workflows/skills/firecrawl-seo-audit

Audit a website's SEO with Firecrawl. Use when the user asks for an SEO audit, metadata and heading review, sitemap/site-structure analysis, keyword opportunities, competitor SERP comparison, or prioritized search optimization recommendations.From its SKILL.md

Install

npx -y skills add firecrawl/firecrawl-workflows --skill firecrawl-seo-audit

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

What its file declares

Copied from the file, not written here

The file declares its own license as ISC. That is the author’s claim about this one file, and it is not the same thing as the license GitHub reports for the repository, which is listed with the other numbers below.

SKILL.md

2.5 KB, as published. Nobody here has run it

Firecrawl SEO Audit

Use this to turn a website into a specific, prioritized SEO audit.

Onboarding Interview

Infer the site, target keywords, and output format from context. If the site is clear, proceed immediately.

Ask at most 1-3 concise questions only if blocked, such as the site URL, required target keywords, or whether a specific page/competitor set matters.

Firecrawl Collection Plan

Map the site with Firecrawl to understand URL structure.
Scrape key pages: homepage, product/service pages, pricing, docs, blog, about, and high-value landing pages.
Extract title tags, meta descriptions, headings, internal links, content structure, canonical signals when visible, and image alt text when available.
Search target keywords when provided; scrape top ranking pages for comparison.

Parallel Work

If appropriate, use sub-agents or equivalent parallel task runners:

Site Structure: URL patterns, sitemap health, internal linking, orphan/broken pages.
On-Page SEO: titles, meta descriptions, H1/H2 hierarchy, content quality.
Keyword And SERP: target keywords, ranking pages, competitor page patterns.
Technical Issues: broken links, duplicate content signals, missing metadata.

Final Deliverable

# SEO Audit: [Site]

## Executive Summary
[Top risks and opportunities]

## Site Structure
[Pages found, URL quality, sitemap/internal-link notes]

## On-Page SEO
[Per-page title, meta, headings, content, linking notes]

## Keyword Opportunities
[Target keywords, missing pages, content gaps]

## Competitor/SERP Comparison
[Who outranks the site and why]

## Prioritized Recommendations
[High/medium/low impact fixes with exact changes]

## Sources
[URLs scraped and what was checked]

## Rerun Inputs
workflow: firecrawl-seo-audit
site: [url]
keywords: [list]
output: [markdown/json]

Quality Bar

Make recommendations specific, not generic.
Show the page or source behind each issue.
Distinguish technical findings from content strategy guesses.