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Aso metadata

Skill FelixGraeber/claude-aso-audit-skill/skills/aso-metadata

ASO audit skill pack for Claude Code: audit App Store and Google Play listings, keywords, metadata, visuals, reviews, and competitors.

Install
npx -y skills add FelixGraeber/claude-aso-audit-skill --skill aso-metadata

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Metadata optimization for iOS and Android app listings. Per-field scoring, character limit validation, keyword placement analysis, and rewrite suggestions. Triggers on: "metadata", "title", "subtitle", "description", "optimize listing".

SKILL.md

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ASO Metadata — Metadata Optimization

Capabilities

  1. Per-field character limit validation
  2. Keyword presence and placement scoring
  3. Conversion copy quality assessment
  4. Optimized metadata rewrite suggestions (3 variants)
  5. Cross-field consistency check

Process

  1. Fetch current metadata: uv run python scripts/fetch_listing.py <app-id> --json
  2. Validate limits: uv run python scripts/validate_metadata.py --file listing.json --json
  3. Analyze keyword density: uv run python scripts/keyword_density.py --file listing.json --keywords "<target>" --json
  4. Score each field (0-10):
    • Character utilization (target: >80%)
    • Primary keyword present
    • Natural readability
    • Conversion impact (benefit/value proposition clear)
    • No keyword stuffing
  5. Generate 3 variant rewrites per field

Field Scoring Criteria

iOS App Name (30 chars)

  • Contains primary keyword: +3
  • Uses >80% of characters: +2
  • Brand name present: +2
  • Natural readability: +2
  • Unique value proposition clear: +1

iOS Subtitle (30 chars)

  • Contains secondary keyword: +3
  • Complements (not repeats) App Name: +2
  • Uses >80% of characters: +2
  • Benefit-oriented copy: +2
  • Natural readability: +1

iOS Keywords (100 chars)

  • Uses >90% of characters: +3
  • No duplicates from title/subtitle: +2
  • No spaces after commas: +2
  • Singular forms used: +1
  • Covers primary + secondary + long-tail: +2

iOS Description (4000 chars, NOT indexed)

  • Strong opening (first 3 lines visible): +3
  • Social proof included: +2
  • Feature highlights structured: +2
  • Call-to-action present: +2
  • NOT keyword-stuffed (it's not indexed): +1

Android Title (50 chars)

  • Contains primary keyword: +3
  • Natural language (no stuffing): +2
  • Uses >70% of characters: +2
  • Brand recognition: +2
  • Descriptive of function: +1

Android Short Description (80 chars)

  • Contains secondary keyword: +3
  • Compelling benefit statement: +3
  • Uses >80% of characters: +2
  • Complements title: +2

Android Full Description (4000 chars)

  • Primary keyword in first sentence: +2
  • Keyword density 2-3%: +2
  • Structured with sections: +2
  • Social proof: +1
  • Call-to-action: +1
  • Natural readability: +2

Output Format

# Metadata Report: [App Name]

## Current Metadata Scores
| Field | Score | Chars Used | Limit | Key Issue |
|-------|-------|-----------|-------|-----------|

## Field-by-Field Analysis
### [Field Name]
- Current: "[current value]"
- Score: X/10
- Issues: [list]
- Variant A: "[optimized version]"
- Variant B: "[alternative version]"
- Variant C: "[alternative version]"

Available Tools

Read, Bash, Write, Glob, Grep

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