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Landscape scan

Skill excelle/seo-geo-toolkit/discover/landscape-scan

Install
npx -y skills add excelle/seo-geo-toolkit --skill landscape-scan

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Analyze competitor SEO and GEO positioning to find exploitable weaknesses and differentiation angles. 竞品分析/竞争格局扫描

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SKILL.md

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Landscape Scan

Analyzes competitor positioning across SEO and GEO channels. Identifies content gaps, backlink advantages, and messaging angles you can exploit.

Quick Start

Scan the competitive landscape for [niche/topic]
What are [competitor.com] doing that I should copy or avoid?
Find differentiation angles for [product] in [market]

Engine Contract

  • Reads: target niche, known competitors, user differentiation goals, prior research
  • Writes: competitor brief with strengths, weaknesses, opportunities, and threats
  • Promotes: competitor facts, market structure, and strategic angles to hot cache
  • Next handoff: signal packet with competitive findings and recommended response

Instructions

Run five phases:

  1. Identify — list direct, indirect, and semantic competitors (who ranks for the same intent, not just the same product)
  2. Catalog — for each competitor, record: top pages, estimated traffic, backlink profile, content freshness, schema usage, page speed, and brand mention volume
  3. Map — position competitors on a 2×2 matrix: Content Depth vs Domain Trust
  4. Find Gaps — identify topics they cover poorly, outdated content, thin pages, missing schema, slow speeds, or weak GEO signals
  5. Recommend — produce 3-5 differentiation angles with specific examples

Example

User: "Scan landscape for online course platforms"

Output:

  • 8 competitors mapped (direct + indirect)
  • 4 content gaps identified: micro-learning templates, pricing transparency comparisons, instructor tax guides, alternative credentialing
  • Differentiation angle: "Focus on instructor economics — the only platform that publishes revenue calculators and tax templates"

Deliverables

  • Competitor matrix
  • Content gap list
  • Backlink opportunity map
  • Differentiation recommendations
  • Threat assessment

Next Best Engine

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