Orbit discovery

Orbit Discovery

Observe → Reinforce → Build → Instrument → Transmit → (repeat)

Groundledger discovery loop. Strategy language stays qualitative unless a number is ledgered under Grounding Law (../blog-engine/references/grounding.md).

Modes

Mode	Output
diagnose / triage	Stage Triage — blocking ORBIT stage
surfaces / bet	Surface Bet Card
echo	Echo Map — off-site corroboration inventory
close	Close Path — conversion / BOFU brief + audit
spray	Question Spray — query fan-out / topical questions
concord	Entity Concord — naming consistency across web assets
place	Place Signal — local/profile/NAP pack
dial	Orbit Dial — visibility + revenue scorecard
shelf	Provenance Shelf — bibliography + stat registry
field	Signal Field — recent discourse brief
cluster	Intent-pure URL graph
graph-brief	Cluster → spoke briefs (pair with blog-engine graph-run)
brief	Asset brief with evidence + KPI
scorecard	Dual buyer/machine score (legacy short form)
playbook	Path Cards

ORBIT stages

Stage	Question
Observe	What jobs are buyers finishing?
Reinforce	Where are we corroborated off-site?
Build	What owned asset earns trust + extraction?
Instrument	How will we know it worked?
Transmit	What learning feeds the next cycle?

Surfaces

Owned site · classic search · AI answers · community · profiles/directories · video/audio · social (social-cast) · sales-assisted · paid landing (when relevant).

Pick the surface that moves the next business outcome.

Stage Triage (triage)

1. Name business outcome
2. Inventory evidence
3. Mark blocked stage O/R/B/I/T
4. Smallest unblock asset
5. Claims needing verification

Artifact: references/surface-bet.md (bet card) when Build is next.

Echo Map (echo)

Inventory where brand facts already appear (reviews, profiles, communities, video, directories). Gap list for Reinforce. See references/echo-map.md.

Close Path (close)

Decision-page brief: action, proof, objections, measurement event. Audit existing BOFU pages the same way. references/close-path.md.

Question Spray (spray)

Expand one seed job into fan-out questions / sub-intents; cluster into hub/spoke candidates. No fake volume numbers.

Entity Concord (concord)

Canonical name, aliases, forbidden variants; check site + profiles + key mentions for drift.

Place Signal (place)

Local/profile pack: categories/services consistency, NAP corroboration, service-page jobs, review themes. references/place-signal.md.

Orbit Dial (dial)

Extends dual scorecard with visibility vs revenue dials. references/scorecard.md.

Provenance Shelf (shelf)

Project bibliography + stat registry feeding blog-engine claim ledgers. references/provenance-shelf.md.

Signal Field (field)

Last-N-days discourse sketch from search (no private API required): themes, objections, phrases for VOICE/CAST. API-free WebSearch with site operators when useful.

Path Cards (playbook)

saas · services · media · local · ecommerce · b2b · affiliate — references/playbooks.md.

Evidence law

No unsourced public statistics. Prefer qualitative strategy over fake benchmarks.

Sister tools

Strategy notes from voice: voice-notes-to-anthropic-artifacts. Hub: docs/ECOSYSTEM.md.