Brand voice extraction

Skill Dragoon0x/studio/skills/brand-voice-extraction

Extract a brand voice guide from existing copy samples. Use whenever the user shares past copy and asks to define a voice, document a voice, create voice guidelines, or wants to make their existing voice teachable and repeatable.From its SKILL.md

Install

npx -y skills add Dragoon0x/studio --skill brand-voice-extraction

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

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SKILL.md

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brand-voice-extraction

most teams have a voice. fewer teams have documented it. this skill turns 5-20 samples of existing copy into a voice guide that someone else can write in.

inputs

5-20 pieces of existing copy that the team agrees represents the voice well
2-5 pieces that the team agrees are off-voice (very useful, often skipped)
optional: notes on the audience

the extraction pass

read everything before making claims. then go through these dimensions:

sentence rhythm

average sentence length (count words, get a sense of the spread)
shortest and longest sentences
variation pattern (does the voice mix short and long, or does it stay in a band)

vocabulary range

formal / casual / playful / clinical / academic
specific words that appear repeatedly (these become signature vocabulary)
words that should not appear (often visible by their absence)

point of view

first person plural (we, our)
first person singular (i)
second person (you, your)
third person (the company, customers)

note when the voice switches between these and why.

figurative range

metaphors used, what domains they pull from
analogies and how often
humor: present? what kind? (dry / absurd / observational / self-deprecating)

structural patterns

how openings work (questions / claims / scene-setting)
how arguments are built (story-first / claim-first / data-first)
how endings work (invitation / claim / quiet finish)

what's deliberately not there

adverbs that add no information
corporate filler ("delve", "leverage", "robust", "elevate", "seamless")
exclamation points
"we listened to your feedback"
buzzwords specific to the industry

the voice guide structure

# [brand] voice guide

## the voice in one paragraph
how the brand sounds to a reader who's never heard of it before.

## the principles
3-5 short statements. each one a thing the voice does or doesn't do.
example: "we explain, we don't decorate" or "we never sound impressed with ourselves".

## sentence rhythm
average length: [N] words.
range: [shortest, longest].
pattern: [how length varies].

## vocabulary
register: [casual / professional / etc].
signature words: [list of 10-20].
banned words: [list, with the reason].

## point of view
default: [first person plural / second person / etc].
when it shifts: [rules].

## structural patterns
openings often: [pattern].
arguments often: [pattern].
endings often: [pattern].

## what's not there
[list of things the voice deliberately avoids].

## examples

### yes
[3-5 short excerpts of existing copy that nails the voice]

### no
[3-5 short excerpts that miss the voice, with notes on why]

## the test
a piece of writing matches the voice if a reader couldn't tell whether it came from the original samples or this new piece.

what not to do

describe the voice with adjectives only ("friendly, professional, approachable" tells you nothing)
invent rules that aren't supported by the samples
write the voice you wish you had instead of the one you have
skip the "no" examples (they often teach more than the yes examples)