Nurture
Growth marketing skills for Claude Code, Cursor, and any AI agent: SEO, CRM, marketing automation, inbox triage, and pre-launch QA. Paste one prompt and your agent installs the method, then applies it to your own accounts.
npx -y skills add donatassimkus/claude-ai-skills --skill nurtureAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
2 things to look at
- 15 days oldThe repository was created 15 days ago. New is not bad, but a brand new repository carrying a familiar-sounding name is the shape a typosquat arrives in, and there has been no time for anyone else to find a problem with it.
- 1 stars1 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
What its author says it does
Copied from the file, not written here
Pre-sale lead nurture (response, booking, show up) and post-sale retention (LTV, churn reduction). Four Pillars, 5 Horsemen, 9-step Churn Checklist. Use for show rates, follow-up sequences, retention, churn.
SKILL.md
4.3 KB, 887 tokens by cl100k_base, as published. Nobody here has run it
Nurture Skill — Lead Nurture + Customer Retention
Two distinct domains in one skill. Pre-sale nurture maximises throughput from engaged lead to shown appointment. Post-sale retention extends LTV and reduces churn through marketing and lifecycle actions.
Frameworks drawn from Alex Hormozi's $100M body of work: the Four Pillars of lead nurture, BAMFAM, the ACA framework, the 5 Horsemen of Retention, and the 9-Step Churn Checklist.
Project context is loaded from the active CLAUDE.md. Apply these frameworks to the specific business, audience, and goals from that context.
When invoked
$ARGUMENTS can be:
- A pre-sale topic (show rates, follow-up, booking, speed to lead, reminders) — load
references/lead-nurture.md - A post-sale topic (churn, retention, LTV, billing, onboarding, cancellation) — load
references/retention.md - A broad request or no argument — load both files
Retrieval process:
- Match the argument against the Section Index below
- Identify which domain (lead nurture or retention) the matching sections belong to
- Load only the relevant reference file(s) from
references/ - Apply the matching frameworks to the active project context
Section Index
Lead Nurture (Pre-Sale) — references/lead-nurture.md
| Section | Covers |
|---|---|
| Four Pillars of Lead Nurture | Availability, Speed, Personalisation, Volume |
| Pillar 1: Availability | Slot density, 7-day availability, self-scheduling, inbound/outbound/self-schedule, when to add friction |
| Pillar 2: Speed | Speed to first contact, speed to first appointment, speed of response, hot handoff |
| Pillar 3: Personalisation | Channel preference, lead qualification, lead scoring, routing best leads to best closers, segmented messaging, push/pull incentives, proof |
| Pillar 4: Volume | 7-day outreach sequence, automated reminders, manual reminders, BAMFAM |
| Culture and Execution | Commission structures, rep tracking (show rate, close rate, lead-to-close), team culture phrases |
Customer Retention (Post-Sale) — references/retention.md
| Section | Covers |
|---|---|
| Why Retention Matters | Cost of acquisition vs retention, leaky bucket math, LTV multiplier |
| Price, Value, and Churn | Churn = value < price, causes of 100% churn, what eliminates churn |
| 5 Horsemen of Retention | Track usage, reach out 2x/week (ACA framework), handwritten cards, member events, exit interviews |
| 9-Step Churn Checklist | Activation points, onboarding, incentivising activation, community linking, firing bad customers, annual pricing, exit interviews, surveys, four-milestone journey |
| Value Delivery and Overwhelm | Value per second, simplicity over comprehensiveness |
| Billing Interval Strategy | Look-back window, monthly vs quarterly vs annual evaluation events, behaviour change products |
| Negative WOM Math | 37 Magic Moments Rule, asymmetric sharing, brand cost of bad exits |
Execution Priority
- Diagnose which domain the problem sits in (pre-sale or post-sale)
- Within lead nurture: diagnose which pillar is the constraint (availability, speed, personalisation, volume)
- Within retention: diagnose where the churn happens (activation failure, engagement drop, billing evaluation, bad exit)
- Prescribe specific tactics from the relevant framework
- Connect to the adjacent disciplines below where applicable
Adjacent Disciplines
- Lead generation — lead nurture starts where lead generation ends; better nurture makes leads more valuable
- Closing — show rate feeds close rate; you cannot close someone who does not show up
- Offer design — a clearer offer reduces the expectation gap that drives churn; a better offer improves activation
- Hooks — nurture messages (SMS, email, reminders) benefit from hook principles to drive opens and responses
- Growth strategy — churn rate is a core growth lever; fixing retention compounds advertising and referrals