Seo aeo best practices

Skill display-design-studio/skills/skills/seo-aeo-best-practices

A curated skill collection for AI agents, including first-party skills and vendored framework/CMS best practices for use with the Agent Skills ecosystem and skills.sh.

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npx -y skills add display-design-studio/skills --skill seo-aeo-best-practices

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SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.

SKILL.md

1.8 KB, 319 tokens by cl100k_base, as published. Nobody here has run it

SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

When to Apply

Reference these guidelines when:

Implementing metadata and Open Graph tags
Creating sitemaps and robots.txt
Adding JSON-LD structured data
Optimizing content for featured snippets
Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
Evaluating content quality using EEAT principles

Core Concepts

SEO (Search Engine Optimization)

Optimizing content to rank well in traditional search results (Google, Bing).

AEO (Answer Engine Optimization)

Optimizing content to be selected as authoritative answers by AI systems.

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Google's framework for evaluating content quality.

References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See references/ for detailed guidance:

references/eeat-principles.md — EEAT implementation and author schema
references/structured-data.md — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
references/technical-seo.md — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
references/aeo-considerations.md — AI/AEO considerations (AI Overviews, crawler management)

Gives 2 of the 12 instructions most seo skills give in 319 tokens

Counted across 454 of the 460 authors here whose files we hold, read 2026-08-06

implement structured data using JSON-LDhere, and in 30 of 454, across 26 files
write unique meta descriptions under 160 charactersin 27 of 454, across 20 files
verify one H1 exists per pagein 24 of 454, across 15 files
maintain a single h1 per pagein 24 of 454, across 15 files
use JSON-LD format for all schema markupin 23 of 454, across 15 files
use descriptive anchor text for internal linksin 21 of 454, across 16 files
add descriptive alt text to imagesin 19 of 454, across 15 files
read product marketing context before auditingin 19 of 454, across 10 files
write unique title tags under 60 charactersin 19 of 454, across 14 files
add unique title and meta description per pagein 19 of 454, across 17 files
Reference the sitemap in robots.txthere, and in 19 of 454, across 18 files
verify core web vitals meet thresholdsin 17 of 454, across 9 files

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.