Gtm strategy

Skill dills122/ai-central/templates/skills/imported/pm-skills/pm-go-to-market/skills/gtm-strategy

Central library for AI coding context: steering files, AGENTS templates, reusable skills, scaffold scripts, and guided setup for new or existing projects.

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npx -y skills add dills122/ai-central --skill gtm-strategy

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Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

SKILL.md

4.0 KB, 768 tokens by cl100k_base, as published. Nobody here has run it

GTM Strategy

Overview

Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.

When to Use

Planning a product launch
Creating a GTM plan from scratch
Defining a launch strategy for a new market
Developing product-to-market fit strategy
Preparing a product go-live roadmap

How It Works

Step 1: Gather Research Data

The system will help you load and analyze early research about your product and target market. Provide:

Product description and key features
Target market segment details
Market research or validation data
Competitive landscape information
Any available customer interviews or survey data

Step 2: Define Marketing Channels

Evaluate which channels best reach your target audience:

Digital marketing channels (paid search, social media, display)
Content and inbound channels (blog, SEO, thought leadership)
Sales and outbound channels (direct outreach, partnerships)
Community and grassroots channels
Product-led and viral channels

Step 3: Develop Messaging

Create audience-specific messaging that resonates:

Core value proposition for target segment
Key differentiators and competitive advantages
Pain point validation and solution mapping
Proof points and social proof strategies
Channel-specific messaging variations

Step 4: Define Success Metrics

Establish measurable KPIs to track launch success:

Awareness metrics (impressions, reach, brand recall)
Engagement metrics (CTR, cost per engagement, time on site)
Conversion metrics (signups, demos requested, trials started)
Revenue metrics (MRR, customer acquisition cost, lifetime value)
Market metrics (market share, segment penetration)

Step 5: Create Launch Plan

Build a phased launch timeline:

Pre-launch preparation (messaging, channels, timeline)
Launch day activities and announcements
Post-launch momentum (content, partnerships, communities)
Measurement and optimization cadence
Success criteria and go/no-go decision points

Input Format

Use $ARGUMENTS to pass:

Product name and description
Target market segment
Research data or file path
Launch timeline and constraints
Budget or resource limitations

Output

A structured GTM strategy document including:

Recommended marketing channels with justification
Channel-specific messaging and positioning
Launch timeline with key milestones
KPI targets and measurement framework
Risk mitigation strategies
90-day execution roadmap

Framework

This skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth.

Tips

Start with your most confident customer segment
Validate assumptions through customer interviews before full launch
Focus on a few channels excellently rather than many channels poorly
Establish baseline metrics before launch to measure impact
Plan for feedback loops and optimization

Gives 0 of the 12 instructions most product growth skills give in 768 tokens

Counted across 728 of the 1,010 authors here whose files we hold, read 2026-08-07

read product marketing context before asking questionsin 24 of 728, across 18 files
define the ideal customer profilein 21 of 728, across 3 files
document a rollback plan before deploymentin 21 of 728, across 12 files
analyze the codebase to understand the productin 19 of 728, across 1 file
ask clarifying questions about the value propositionin 19 of 728, across 1 file
search for companies matching the criteriain 19 of 728, across 1 file
look for signals of immediate needin 19 of 728, across 1 file
assign a fit score from one to tenin 19 of 728, across 1 file
identify the target decision maker rolein 19 of 728, across 1 file
suggest a personalized contact strategyin 19 of 728, across 1 file
provide conversation starters for outreachin 19 of 728, across 1 file
format results in a scannable markdown templatein 19 of 728, across 1 file

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.