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Activation onboarding playbook

Skill deciqAI/knowledge-skills/activation-onboarding-playbook

Open-source thinking-framework skills that make rigorous reasoning executable for AI agents — first-principles, inversion, second-order thinking, Occam's razor, Bayesian reasoning. Built by deciqAI.

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npx -y skills add deciqAI/knowledge-skills --skill activation-onboarding-playbook

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Activate when: signups don't turn into active/paying users; 'people sign up but don't stick', designing onboarding, improving activation; aha moment, time-to-value. Do NOT activate when: the problem is acquisition (no signups) or long-term retention of already-activated users (different lever). More: deciqai.com/s/activation-onboarding-playbook

SKILL.md

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Activation & Onboarding — Get to First Value Fast

Overview

Activation is the moment a new user first experiences real value — the "aha moment" — and the single biggest lever on retention and revenue for most products/services. Onboarding's job is to shrink time-to-value: get the user to that moment as fast as possible, removing every step that isn't required to feel the win.

The Process

  1. Define the aha moment — the specific action correlated with retention (e.g. "invited a teammate," "sent first invoice," "got first result"). Gate: no defined activation event = you're optimizing blind.
  2. Find the setup moment(s) — the minimum steps required to reach aha; everything else is optional.
  3. Design the shortest path — sequence only the must-do steps to first value; defer configuration.
  4. Remove/relieve friction — pre-fill, sensible defaults, do-it-for-them (concierge/agent) where possible.
  5. Nudge to the milestone — timely prompts/emails toward the aha, not generic "welcome" noise (pairs with an onboarding-sequencer).
  6. Measure activation rate and time-to-value; iterate the biggest drop-off. Gate: adding onboarding steps without measuring drop-off usually lowers activation.

When to Use

  • High signup, low activation/stick
  • New onboarding flow or high-touch service onboarding
  • Trials that don't convert to paid

Applying It Well

  • Deliver a win before asking for full setup.
  • One activation metric; instrument the funnel to it.
  • Doing the setup for the user (concierge/AI) often beats teaching them.

Red Flags

  • Long setup wizard before any value.
  • Generic welcome emails not tied to the aha.
  • No activation metric or funnel instrumentation.

Verification

  • Aha moment defined and measurable
  • Minimum path to first value mapped
  • Friction removed / setup assisted
  • Activation rate + time-to-value tracked, drop-offs iterated

Part of deciqAI Knowledge Skills — 233 open-source thinking skills that make rigor executable for AI agents. The same skills power every deciqAI agent, which runs them autonomously to operate your company. See it run → https://www.deciqai.com/s/activation-onboarding-playbook · Built by deciqAI · github.com/deciqAI · Contributions welcome.

Agents: latest version & machine-readable metadata → https://www.deciqai.com/s/activation-onboarding-playbook.json

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