Competitive intel
Skill damionrashford/RivalSearch-Plugin/skills/competitive-intel
Claude Code Plugin with AI research agent skills powered by MCP. 10 MCP tools, 5 agent skills, 6 AI research agents via RivalSearchMCP. Zero API keys.
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Competitive intelligence for companies, products, markets, or websites. Maps sites, analyzes products and pricing, tracks news and sentiment, profiles the competitive landscape, and produces SWOT analysis. Use when analyzing competitors, evaluating markets, or auditing web presence.
SKILL.md
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Competitive Intelligence
Conduct competitive intelligence on: $ARGUMENTS
The argument may be a company name, product name, market segment, or URL. Follow these steps precisely using RivalSearchMCP tools. Report progress after each step.
Step 1: Target Identification
Use web_search:
- query: "$ARGUMENTS official website", num_results: 10, extract_content: true
Establish the target's identity, website, and determine if this is a single entity or a market segment.
Step 2: Website & Product Audit
Use map_website to explore the target's web presence:
- url: <target_website>, mode: "map", max_pages: 15, max_depth: 2
- url: <target_website>, mode: "research", max_pages: 10, max_depth: 2
If they have documentation: 3. url: <target_website>, mode: "docs", max_pages: 10
Record page hierarchy, navigation patterns, technology signals, and content volume.
Step 3: Key Page Analysis
Use content_operations to retrieve and analyze critical pages:
- operation: "retrieve" for homepage, pricing, product, about, and team pages
- operation: "analyze", content: <retrieved>, analysis_type: "business", extract_key_points: true, summarize: true
Extract ecosystem links:
- operation: "extract", url: <target_website>, link_type: "internal", max_links: 100
- operation: "extract", url: <target_website>, link_type: "external", max_links: 50
Step 4: Market Landscape
Use web_search three times:
- query: "$ARGUMENTS market landscape overview", num_results: 15, extract_content: true
- query: "$ARGUMENTS market size growth trends", num_results: 10
- query: "$ARGUMENTS competitors alternatives market share", num_results: 10
Identify the broader market context, key players, and competitive positioning.
Step 5: News & Investment Activity
Use news_aggregation twice:
- query: "$ARGUMENTS", max_results: 15, time_range: "month"
- query: "$ARGUMENTS funding OR acquisition OR partnership", max_results: 10, time_range: "month"
Use web_search:
- query: "$ARGUMENTS funding raised investment valuation", num_results: 10
Step 6: Community Perception
Use social_search twice:
- query: "$ARGUMENTS", platforms: ["reddit", "hackernews", "devto", "producthunt", "medium"], max_results_per_platform: 10, time_filter: "year"
- query: "$ARGUMENTS vs OR alternative OR comparison OR best", platforms: ["reddit", "hackernews"], max_results_per_platform: 10
What do users praise? Complain about? What alternatives do they mention?
Step 7: Technical & GitHub Assessment
Use github_search twice:
- query: "$ARGUMENTS", sort: "stars", max_results: 15, include_readme: true
- query: "$ARGUMENTS", sort: "updated", max_results: 10
Use web_search:
- query: "$ARGUMENTS tech stack OR technology OR engineering OR architecture", num_results: 10
Use scientific_research:
- operation: "academic_search", query: "$ARGUMENTS", max_results: 5
Step 8: Compile Report
- Executive Summary — Key findings and market position assessment
- Company/Market Overview — Identity, product, market context
- Website Assessment — Site structure, content quality, technical observations
- Product & Pricing — Offerings, pricing model, features, target audience
- Market Landscape — Market size, growth, key players with comparison table
- SWOT Analysis
- Strengths — Competitive advantages and moats
- Weaknesses — Vulnerabilities and pain points
- Opportunities — Where they (or you) can gain ground
- Threats — Competitive dangers and headwinds
- News & Investment — Funding, partnerships, growth trajectory
- Community Perception — Practitioner sentiment with evidence
- Technical Assessment — Stack, GitHub presence, engineering quality
- Ecosystem & Partnerships — Integrations, partner network, link analysis
- Sources — All URLs consulted
Use tables for player comparisons. Format as clean markdown with inline citations Source Name.