Anthropic brand tokens
Anthropic's official brand design tokens — colors, typography, and visual style guidelines. Use this skill whenever generating visual assets, posters, diagrams, or any artifact that must conform to Anthropic's corporate brand identity. Triggers on: Anthropic brand colors, Anthropic design system, brand tokens, corporate styling, identity colors.From its SKILL.md
npx -y skills add cxcscmu/SkillLearnBench --skill anthropic-brand-tokensAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
SKILL.md
2.1 KB, 407 tokens by cl100k_base, as published. Nobody here has run it
Anthropic Brand Design Tokens
Color Palette
Anthropic's visual identity uses warm, muted earth tones. The palette deliberately avoids neon, saturated gradients, or "AI-tech" styling in favor of understated sophistication.
| Token Name | HEX | Usage |
|---|---|---|
| Identity Light | #F0EDE8 | Page backgrounds, canvas fills |
| Corporate Dark | #191919 | Primary text, dark UI elements, outer casings |
| Primary Brand Accent | #D4A27F | Key interaction points, CTAs, connector highlights |
| Secondary Brand Accent | #7C9082 | Supporting elements, thermal/environmental UI |
| Tertiary Brand Accent | #6B8F8B | Tertiary elements, PCB/circuit board substrates |
| Muted Mid Gray | #B0A99F | Annotation lines, secondary text, dividers |
Typography
- Heading font:
Styrene A— Anthropic's primary display typeface. Used for titles, product names, and heading blocks. When Styrene A is unavailable in the rendering environment, fall back to a clean geometric sans-serif (e.g., Helvetica Neue, Arial). - Body font:
Söhneor system sans-serif for body copy.
Visual Style Rules
- Minimalism: Generous whitespace, clean lines, no decorative noise.
- Low saturation: All accent colors are muted. Never use pure saturated hues.
- No gradients: Flat color fills only. Avoid glows, shadows with color, or neon effects.
- Annotation style: Thin (1–1.5px) lines in Muted Mid Gray with small labels.
- Layout: Left-aligned typography, structured grid, ample margins (≥5% of canvas).
What ships with it
Read from the repository
Just SKILL.md. No reference files, no scripts.
Gives 0 of the 12 instructions most marketing audience skills give in 407 tokens
Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07
- Apply Poppins font to headingsin 41 of 690, across 6 files
- Apply Lora font to body textin 41 of 690, across 6 files
- Use Arial fallback for headingsin 39 of 690, across 4 files
- Use Georgia fallback for body textin 39 of 690, across 4 files
- Maintain text hierarchy and formattingin 39 of 690, across 4 files
- Use accent colors for non-text shapesin 38 of 690, across 3 files
- Use RGB values for precise color matchingin 38 of 690, across 3 files
- Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
- Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
- Use active voice instead of passive voicein 26 of 690, across 10 files
- Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
- Prioritize clarity over clevernessin 22 of 690, across 8 files
Said here and by no other author read
- use warm muted earth tones
- use flat color fills only
- use thin annotation lines
- maintain a minimalist layout
- use left-aligned typography
- keep ample margins
Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.