Anthropic brand design
[COLM'26] SkillLearnBench is the first benchmark for evaluating continual learning methods that automatically generate agent skills.
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Guidelines for applying Anthropic's visual identity and brand tokens in technical and marketing artifacts.
SKILL.md
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Overview
Anthropic's brand identity is defined by a clean, organic aesthetic with a focus on legibility and a sophisticated, "humanistic-technical" feel.
Color Palette
| Name | HEX | RGB | Description |
|---|---|---|---|
| Corporate Dark | #141413 | (20, 20, 19) | Primary text and dark backgrounds. |
| Identity Light | #FAF9F5 | (250, 249, 245) | Primary background color. |
| Muted Mid Gray | #B0AEA5 | (176, 174, 165) | For secondary text and structural lines. |
| Primary Accent | #D97757 | (217, 119, 87) | Use for highlights and primary CTA. |
| Secondary Accent | #6A9BCC | (106, 155, 204) | Secondary technical highlights. |
| Tertiary Accent | #788C5D | (120, 140, 93) | For specialized technical layers (e.g., PCBs). |
Typography
- Heading Font: Poppins (Geometric sans-serif) - Used for titles and large headings.
- Body Font: Lora (Serif) - Used for technical descriptions and body text.
- Secondary Body Font: Inter (Sans-serif) - Alternative for high-legibility needs.
Visual Principles
- Low Saturation: Avoid bright, neon colors or heavy gradients.
- Minimalism: Use whitespace generously; prioritize clarity over decorative elements.
- Structured Hierarchy: Use font weights and sizes clearly to distinguish titles, annotations, and labels.
- Thin Lines: Annotation leader lines should be subtle, typically in Muted Mid Gray.
Application Example
- Background: Identity Light (#FAF9F5)
- Title Text: Corporate Dark (#141413) in Poppins-Bold.
- Hardware Accents: Use Primary, Secondary, and Tertiary accents to distinguish internal components.
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