Anthropic brand tokens
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Anthropic official brand color palette, typography standards, and design tokens for consistent brand application.
SKILL.md
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Anthropic Brand Tokens
Color Palette
Core Identity Colors
| Token | Name | HEX | Usage |
|---|---|---|---|
--color-bg-light | Identity Light | #F5F0E8 | Primary background, light surfaces |
--color-corporate-dark | Corporate Dark | #1A1A1A | Primary text, outer casing, headings |
--color-mid-gray | Muted Mid Gray | #8C8C8C | Annotation lines, secondary text |
Brand Accent Colors
| Token | Name | HEX | Usage |
|---|---|---|---|
--color-accent-primary | Primary Brand Accent | #C96442 | CTAs, interaction highlights, connectors |
--color-accent-secondary | Secondary Brand Accent | #8B9E8E | Thermal/secondary hardware, calm areas |
--color-accent-tertiary | Tertiary Brand Accent | #6B7FA3 | PCB substrate, informational elements |
Supporting Tones
| Token | Name | HEX |
|---|---|---|
| Warm Off-White | Surface / Card | #FAF8F3 |
| Soft Divider | Rule / Border | #DDD8CE |
| Deep Charcoal | Dark Variant | #2D2D2D |
Design Principles
- Low-saturation: Desaturated, muted tones. No neon, no AI-gradient blues/purples.
- Minimalist: Generous whitespace, clean geometry.
- Warm Neutral Base: Cream/off-white background (Identity Light) as the canvas.
- Monochromatic Accents: Accents are desaturated earth/slate tones, not vivid.
Typography
Primary Font Stack
- Heading / Display:
Styrene A(Anthropic proprietary) → fallback"GT Walsheim"→"Inter"→"Liberation Sans" - Body / Label: Same stack at smaller sizes
- Monospace / Technical:
"IBM Plex Mono"→"Courier New"
Font Weights
- Display title: Bold / 700
- Section labels: SemiBold / 600
- Body / annotations: Regular / 400
System Font Fallbacks (Linux)
When proprietary fonts are unavailable, use:
HEADING_FONT_NAME = "DejaVu Sans" # or "Liberation Sans"
font_paths = {
"bold": "/usr/share/fonts/truetype/dejavu/DejaVuSans-Bold.ttf",
"regular": "/usr/share/fonts/truetype/dejavu/DejaVuSans.ttf",
}
Brand Do / Don't
- Do: Use Identity Light (
#F5F0E8) as the poster background. - Do: Pair Corporate Dark (
#1A1A1A) for primary typography. - Do: Keep accents muted and earthy.
- Don't: Use neon, electric blue, or high-saturation gradients.
- Don't: Mix more than 3 accent colors in a single composition.
- Don't: Use white (
#FFFFFF) as background — use Identity Light instead.