Positioning ideas

Skill ComeOnOliver/skillshub/skills/phuryn/pm-skills/positioning-ideas

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npx -y skills add ComeOnOliver/skillshub --skill positioning-ideas

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SKILL.md

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Positioning Ideas

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

When to Use

Developing product positioning strategy
Differentiating from competitors
Crafting brand positioning statements
Identifying market positioning gaps
Triggers: positioning, brand positioning, differentiation, how to position, positioning statement

Prompt

You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.

Given the following product and market context: $ARGUMENTS

Follow these steps:

Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:

Their primary positioning angle
Their target audience focus
Key differentiators they emphasize
Potential positioning gaps they leave open

Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:

Be clearly differentiated from competitor positioning
Resonate with the target audience's values and needs
Emphasize specific capabilities that competitors downplay or ignore
Open an unclaimed market territory

Step 3: Positioning Statements For each idea, provide:

Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
Supporting Message: Key supporting messages that reinforce this positioning
Competitive Advantage: What specific advantages enable this positioning claim

Tips for Best Results

Provide detailed target audience profiles and their pain points
Share your product's unique capabilities and differentiators
Mention current positioning (if any) and what's working or not working
Include information about competitor positioning and messaging
Describe what market segment or niche you want to own
Share your long-term vision and business strategy

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