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Content pillars

Skill ComeOnOliver/skillshub/skills/agentreacher/skills/content-pillars

Define reusable social media content pillars for a product, founder, brand, or campaign. Use when a content calendar needs durable themes, repeatable post types, and clearer editorial direction.From its SKILL.md

Install
npx -y skills add ComeOnOliver/skillshub --skill content-pillars

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SKILL.md

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Content Pillars

Create the repeatable themes that make a social calendar coherent over time. Pillars should guide what to post, what not to post, and how each idea earns attention.

Inputs

  • product, brand, or founder
  • audience
  • goal
  • category or market
  • proof points
  • preferred channels
  • topics to avoid

Workflow

  1. Extract the audience tensions: pains, ambitions, objections, status anxieties, and buying triggers.

  2. Define 4-7 pillars: each pillar needs a name, purpose, audience question, post formats, proof source, and example angles.

  3. Balance the mix: include education, belief, proof, product, objection, and community where relevant.

  4. Add boundaries: say what does not belong in each pillar so the calendar does not drift.

  5. Recommend a pillar ratio: percentage or weekly count by pillar for the next campaign period.

Taste Rules

  • Pillars are not vague categories like "thought leadership".
  • Each pillar should generate at least 10 real post ideas.
  • Product pillars need proof or workflow detail, not feature lists.
  • Founder pillars need specific experience, not generic lessons.
  • Leave room for timely posts without making the calendar reactive.

Output Format

## Pillar System
| Pillar | Purpose | Audience Question | Formats | Proof Source | Ratio |
| --- | --- | --- | --- | --- | --- |

## Example Angles
### [Pillar]
- [post angle]

## Boundaries
- [what to avoid]

AgentReacher Notes

Use this before building an AgentReacher calendar so scheduled posts are organized by durable campaign themes instead of isolated ideas.

Example usage in AgentReacher: "Create content pillars for AgentReacher targeting AI founders and solo SaaS builders."

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