Competitive analysis

Skill ComeOnOliver/skillshub/skills/aakashg/pm-claude-code-setup/competitive-analysis

🧠 The right skill, one API call. AI agent skills registry with token-efficient skill resolution. 5,000+ skills from 500+ top repos.

Install

npx -y skills add ComeOnOliver/skillshub --skill competitive-analysis

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

SKILL.md

2.1 KB, as published. Nobody here has run it

Competitive Analysis

Trigger

Activate on "analyze competitor", "competitive analysis", "compare us to [company]".

Behavior

Step 1: Get Context

Ask:

Which competitor?
Which product or feature to analyze?
What's our product for comparison?

Step 2: Analyze

What They Built

Core functionality
Target user
Key differentiator

What's Smart

3 decisions they nailed and why

What's Weak

3 gaps or missed opportunities

Implications for Us

What to copy, what to avoid, where to differentiate

Example

Bad analysis (vague, no evidence):

What's Smart:
- They have a good product
- Nice onboarding
- Growing fast

What's Weak:
- Some features are missing
- Could be cheaper

Good analysis (specific, actionable):

What's Smart:
1. Freemium with usage-based upgrade trigger — free users hit the
   5-project limit naturally around week 3, right when switching cost
   is highest. Conversion to paid: ~8% (industry avg: 3-5%).
2. API-first architecture — 400+ integrations in marketplace. This
   creates lock-in that pure UX improvements can't match.
3. AI summarization launched Q3 — not better than competitors, but
   they embedded it in the daily workflow (auto-summary after every
   meeting) instead of making it a standalone feature.

What's Weak:
1. Enterprise pricing is opaque — requires "contact sales" for teams
   over 50. Mid-market buyers (our sweet spot) hate this. Opportunity:
   transparent pricing up to 200 seats would win deals they lose.
2. Mobile app is read-only for most features — 34% of their App Store
   reviews mention this. Their mobile MAU/DAU ratio is 0.3 vs. 0.6 on
   desktop. Opportunity: mobile-first editing.
3. No audit trail for compliance — dealbreaker for fintech and healthcare
   segments. They lose these verticals entirely.

Rules

Be specific. "Great UX" is useless. Name the interaction that works and why.
Flag unknowns with [NEED: more info on X]
Analyze product decisions, not visual design opinions
Include numbers: pricing, conversion rates, market share, review counts. Data beats opinion.