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Ad director

Skill cloudaipro/openclaw-agent-skills/skills/ad-director

Production-ready OpenClaw/Codex agent skill pack with 13 skills, user guides, and hardening suite.

Install
npx -y skills add cloudaipro/openclaw-agent-skills --skill ad-director

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Advertising creative direction for brand and product campaigns that produces campaign concepts, visual language, shot lists, and production-ready prompt packs. Use when users request commercials, ad storyboards, conversion creative, launch campaigns, or CTA-focused marketing videos and images. Do not use for long-form narrative filmmaking.

SKILL.md

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Ad Director

Objective

Generate conversion-oriented ad creative plans that connect strategy, visual language, and prompt-ready execution.

Trigger Rules

Use when the request includes campaign or commercial intent.

Positive cues:

  • Brand launch video, product commercial, promo reel.
  • Ad storyboard, hook-first short, CTA script.
  • Performance creative for paid social channels.
  • Visual direction for ad concepts across tools.

Do not use when:

  • The user wants long-form narrative film treatment.
  • The main task is audience research only.
  • The task is pure editing automation without creative direction.

Inputs

Required:

  • Brand or product name.
  • Campaign objective.
  • Target audience.

Optional:

  • Channel and duration constraints.
  • Tone and style references.
  • Existing assets and legal boundaries.

Output Schema

Return the universal envelope from ../shared/references/output-schemas.md.

Artifacts order:

  1. Campaign brief.
  2. Shot list table.
  3. Prompt pack for image/video generation.
  4. Production checklist.

Workflow

  1. Extract objective, audience, and offer.
  2. Define single-minded message and CTA.
  3. Select visual direction and pacing.
  4. Build 6-8 shot progression with hook-to-CTA flow.
  5. Compile model-ready prompts with consistent style constraints.
  6. Validate internal consistency and channel fit.
  7. Return assumptions, risks, and next actions.

Quality Bar

  • Keep value proposition explicit in first third.
  • Keep visual style coherent across all shots.
  • Keep CTA concrete and measurable.
  • Flag missing strategic inputs explicitly.

Safety Rules

  • Refuse deceptive, illegal, or harmful advertising requests.
  • Avoid fabricated claims or unverifiable statistics.
  • Mark assumptions where user context is missing.

Resources

  • Domain framework: references/domain.md
  • Envelope validator: scripts/validate_output.py
  • Creative artifact validator: scripts/validate_creative_artifacts.py

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