Meta ads analyzer
Skill charlieviettq/awesome-agent-skill/.claude/skills/meta-ads-analyzer
Curated skill pack for LLM agents in engineer and science workflow (Cursor & Claude ready).
npx -y skills add charlieviettq/awesome-agent-skill --skill meta-ads-analyzerAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
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What its author says it does
Copied from the file, not written here
Analyze Meta (Facebook/Instagram) ad performance—campaign structure, breakdowns, marginal vs average CPA, and scaling decisions. Analytical workflow only, not financial or legal advice.
SKILL.md
2.3 KB, 462 tokens by cl100k_base, as published. Nobody here has run it
Meta Ads Analyzer
Structured analysis of Meta advertising accounts. Helps interpret metrics and structure experiments; does not replace professional media buying or compliance review.
When to use
- Reviewing campaign performance or budget allocation
- Explaining CPA/ROAS changes across ad sets
- Planning scale/pause/hold decisions with data
When not to use
- Creating ad creative (out of scope)
- Legal/compliance sign-off on claims or targeting
- Non-Meta platforms (adapt patterns manually)
Core concepts
Breakdown Effect
As spend increases, average CPA often rises even when incremental (marginal) ROI is still acceptable. Compare:
- Average CPA — total spend / total conversions (blends history)
- Marginal CPA — cost of the next incremental conversion (recent window or cohort)
Do not pause winning ad sets solely because average CPA crossed a target if marginal performance remains profitable.
Analysis workflow
- Scope — date range, attribution window, conversion event
- Structure — campaign → ad set → ad; note learning phase status
- Breakdowns — placement, age, gender, device, region (one at a time)
- Trends — 7d vs prior 7d; flag sudden frequency or CPM spikes
- Recommendations — scale, hold, refresh creative, consolidate, or test
Metrics table
| Metric | Use |
|---|---|
| CPA / CPL | Efficiency vs target |
| ROAS | Revenue campaigns |
| Frequency | Creative fatigue signal |
| CTR / CPM | Top-of-funnel health |
| Conversion rate | Landing/offer fit |
Output template
## Meta ads readout
- **Period:**
- **Spend / conversions / CPA:**
- **Top performers:**
- **Underperformers:**
- **Breakdown insights:**
- **Recommended actions:** (with rationale)
- **Experiments to run:**
Disclaimer
Analytical guidance only. Verify against Meta Business Help Center and your organization's policies. Past performance does not guarantee future results.
Clean-room analytical workflow; not copied from external ad tooling.
What ships with it
Read from the repository
Just SKILL.md. No reference files, no scripts.