Checklist

/checklist — The QA Gatekeeper

Surface the right checklist for any marketing task. The harness includes 17+ validation checklists — this skill maps your task to the right one and walks you through it interactively.

Arguments

Required:

• task: What you're doing. Free-form — the skill maps it to the right checklist.

Examples:

• /checklist publish a blog post
• /checklist launch meta ads
• /checklist send cold email campaign
• /checklist technical SEO audit
• /checklist launch a new product
• /checklist press release

The Skill

Step 1: Map Task to Checklist

Match the task description against the checklist index:

Task Keywords	Checklist File	Category
blog, article, content, publish	knowledge/checklists/content-checklist.md	Content
SEO, search, ranking, optimization	knowledge/checklists/seo-checklist.md	SEO
technical SEO, crawl, audit, screaming frog	knowledge/checklists/technical-seo-audit-sop.md	Technical SEO
security, htaccess, CSP, hack	knowledge/checklists/SEO Expert-technical-seo-checklist.md	Technical SEO
meta ads, facebook, instagram, fb	knowledge/checklists/meta-advertising-checklist.md	Ads
paid, ads, PPC, campaign, google ads	knowledge/checklists/paid-acquisition-checklist.md	Ads
tiktok, TikTok Shop	knowledge/checklists/tiktok-checklist.md	Ads/Social
email, newsletter, lifecycle, drip	knowledge/checklists/email-checklist.md	Email
press, PR, media, press release	knowledge/checklists/pr-checklist.md	PR
sales page, landing page, conversion	knowledge/checklists/perception-engineering-checklist.md	Conversion
landing page, messaging, copy	knowledge/checklists/landing-page-messaging-checklist.md	Conversion
content brief, brief	knowledge/checklists/content-brief-checklist.md	Planning
fintech, payment, financial app	knowledge/checklists/fintech-design-checklist.md	Design
business model, B2B, SaaS, DTC	knowledge/checklists/business-model-checklist.md	Strategy
2026, readiness, planning	knowledge/checklists/2026-readiness-checklist.md	Strategy
patent, research	knowledge/checklists/patent-research-checklist.md	Research

If no match, show all available checklists and ask user to pick.

Step 2: Load the Checklist

Read the matched checklist file from the knowledge base.

Step 3: Interactive Walkthrough

Present each checklist item one at a time for the user to confirm:

CHECKLIST: {checklist name}
══════════════════════════════════════

Item 1 of {N}:
  [ ] {checklist item description}

  Status? (pass / fail / skip / na)

Track progress as user responds:

Progress: 8/24 items checked
  ✓ Pass:  6
  ✗ Fail:  1  ← "Missing meta description"
  ○ Skip:  1
  — N/A:   0

Step 4: Generate Report

After all items are checked:

CHECKLIST REPORT — {checklist name}
══════════════════════════════════════

Date:     {today}
Result:   {PASS / FAIL}
Score:    {passed}/{total applicable} ({pct}%)

PASSED (6):
  ✓ Title tag present and under 60 characters
  ✓ H1 hierarchy correct
  ✓ Internal links present (3+)
  ...

FAILED (1):
  ✗ Meta description missing
    Fix: Add a meta description of 150-160 characters targeting the primary keyword.

SKIPPED (1):
  ○ Schema markup (manual check required)

RECOMMENDATION:
  Fix 1 failing item before publishing.
  Run: /content-gate {file} for automated scoring.

Step 5: Offer Fixes

For each failing item, offer to fix automatically if applicable:

• Content issues → "Want me to write the meta description?"
• SEO issues → "Want me to add the missing internal link?"
• Compliance issues → "Load the policy reference for details"

Available Checklists (Full Index)

Content & Copy

1. Content Checklist — Final review before publishing any content
2. Content Brief Checklist — Validates brief completeness before writing
3. Perception Engineering Checklist — Persuasive messaging and decision installation
4. Landing Page Messaging Checklist — 7-phase landing page validation

SEO

5. SEO Checklist — Core SEO validation (on-page, technical, links)
6. Technical SEO Audit SOP — Screaming Frog crawl with dev ticket templates
7. SEO Expert Technical SEO Checklist — Security hardening, htaccess, CSP, hack recovery

Advertising

8. Meta Advertising Checklist — Meta/FB/IG campaign launch, learning phase, optimization
9. Paid Acquisition Checklist — Cross-platform paid campaign launch and optimization
10. TikTok Checklist — TikTok Shop content and ad validation

Email

11. Email Checklist — Email program setup and campaign validation

PR

12. PR Checklist — Press release distribution validation

Strategy

13. Business Model Checklist — Model-specific marketing validation
14. 2026 Readiness Checklist — Infrastructure and strategy readiness

Design

15. Fintech Design Checklist — B2C fintech app design validation

Research

16. Patent Research Checklist — Google patent research methodology

Ad Platform Compliance (via /ad-copy)

17. Google Ads Policy — harness/references/google-ads-policy-reference.md
18. Meta Ads Policy — harness/references/meta-ads-rules.md
19. TikTok Ads Policy — harness/references/tiktok-ads-policy-reference.md (+ 6 more platform policies)

Error Handling

• No matching checklist: Show full index, ask user to pick
• Checklist file missing: "Checklist '{name}' not found. Available checklists: {list}"

Chain State

Standalone: Works independently for any task Pairs with: /content-gate (automated scoring), /ad-copy (compliance checking)