Checklist

Skill cgallic/kai-cmo-harness/legacy/checklist

Open-source AI CMO for Claude Code: marketing agent skills for SEO, content, email, ads, launches, CRO, AEO/GEO, and AI-search visibility.

Install

npx -y skills add cgallic/kai-cmo-harness --skill checklist

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What its author says it does

Copied from the file, not written here

Surface the right marketing checklist for any task. Covers content, SEO, ads, email, press, landing pages, launches, and technical audits. 17+ checklists indexed by task type.

SKILL.md

6.1 KB, as published. Nobody here has run it

/checklist — The QA Gatekeeper

Surface the right checklist for any marketing task. The harness includes 17+ validation checklists — this skill maps your task to the right one and walks you through it interactively.

Arguments

Required:

task: What you're doing. Free-form — the skill maps it to the right checklist.

Examples:

/checklist publish a blog post
/checklist launch meta ads
/checklist send cold email campaign
/checklist technical SEO audit
/checklist launch a new product
/checklist press release

The Skill

Step 1: Map Task to Checklist

Match the task description against the checklist index:

Task Keywords	Checklist File	Category
blog, article, content, publish	`knowledge/checklists/content-checklist.md`	Content
SEO, search, ranking, optimization	`knowledge/checklists/seo-checklist.md`	SEO
technical SEO, crawl, audit, screaming frog	`knowledge/checklists/technical-seo-audit-sop.md`	Technical SEO
security, htaccess, CSP, hack	`knowledge/checklists/SEO Expert-technical-seo-checklist.md`	Technical SEO
meta ads, facebook, instagram, fb	`knowledge/checklists/meta-advertising-checklist.md`	Ads
paid, ads, PPC, campaign, google ads	`knowledge/checklists/paid-acquisition-checklist.md`	Ads
tiktok, TikTok Shop	`knowledge/checklists/tiktok-checklist.md`	Ads/Social
email, newsletter, lifecycle, drip	`knowledge/checklists/email-checklist.md`	Email
press, PR, media, press release	`knowledge/checklists/pr-checklist.md`	PR
sales page, landing page, conversion	`knowledge/checklists/perception-engineering-checklist.md`	Conversion
landing page, messaging, copy	`knowledge/checklists/landing-page-messaging-checklist.md`	Conversion
content brief, brief	`knowledge/checklists/content-brief-checklist.md`	Planning
fintech, payment, financial app	`knowledge/checklists/fintech-design-checklist.md`	Design
business model, B2B, SaaS, DTC	`knowledge/checklists/business-model-checklist.md`	Strategy
2026, readiness, planning	`knowledge/checklists/2026-readiness-checklist.md`	Strategy
patent, research	`knowledge/checklists/patent-research-checklist.md`	Research

If no match, show all available checklists and ask user to pick.

Step 2: Load the Checklist

Read the matched checklist file from the knowledge base.

Step 3: Interactive Walkthrough

Present each checklist item one at a time for the user to confirm:

CHECKLIST: {checklist name}
══════════════════════════════════════

Item 1 of {N}:
  [ ] {checklist item description}

  Status? (pass / fail / skip / na)

Track progress as user responds:

Progress: 8/24 items checked
  ✓ Pass:  6
  ✗ Fail:  1  ← "Missing meta description"
  ○ Skip:  1
  — N/A:   0

Step 4: Generate Report

After all items are checked:

CHECKLIST REPORT — {checklist name}
══════════════════════════════════════

Date:     {today}
Result:   {PASS / FAIL}
Score:    {passed}/{total applicable} ({pct}%)

PASSED (6):
  ✓ Title tag present and under 60 characters
  ✓ H1 hierarchy correct
  ✓ Internal links present (3+)
  ...

FAILED (1):
  ✗ Meta description missing
    Fix: Add a meta description of 150-160 characters targeting the primary keyword.

SKIPPED (1):
  ○ Schema markup (manual check required)

RECOMMENDATION:
  Fix 1 failing item before publishing.
  Run: /content-gate {file} for automated scoring.

Step 5: Offer Fixes

For each failing item, offer to fix automatically if applicable:

Content issues → "Want me to write the meta description?"
SEO issues → "Want me to add the missing internal link?"
Compliance issues → "Load the policy reference for details"

Available Checklists (Full Index)

Content & Copy

Content Checklist — Final review before publishing any content
Content Brief Checklist — Validates brief completeness before writing
Perception Engineering Checklist — Persuasive messaging and decision installation
Landing Page Messaging Checklist — 7-phase landing page validation

SEO

SEO Checklist — Core SEO validation (on-page, technical, links)
Technical SEO Audit SOP — Screaming Frog crawl with dev ticket templates
SEO Expert Technical SEO Checklist — Security hardening, htaccess, CSP, hack recovery

Advertising

Meta Advertising Checklist — Meta/FB/IG campaign launch, learning phase, optimization
Paid Acquisition Checklist — Cross-platform paid campaign launch and optimization
TikTok Checklist — TikTok Shop content and ad validation

Email

Email Checklist — Email program setup and campaign validation

PR

PR Checklist — Press release distribution validation

Strategy

Business Model Checklist — Model-specific marketing validation
2026 Readiness Checklist — Infrastructure and strategy readiness

Design

Fintech Design Checklist — B2C fintech app design validation

Research

Patent Research Checklist — Google patent research methodology

Ad Platform Compliance (via /ad-copy)

Google Ads Policy — harness/references/google-ads-policy-reference.md
Meta Ads Policy — harness/references/meta-ads-rules.md
TikTok Ads Policy — harness/references/tiktok-ads-policy-reference.md (+ 6 more platform policies)

Error Handling

No matching checklist: Show full index, ask user to pick
Checklist file missing: "Checklist '{name}' not found. Available checklists: {list}"

Chain State

Standalone: Works independently for any task Pairs with: /content-gate (automated scoring), /ad-copy (compliance checking)