Brand da

Design Application — HTML Interactive Brandbook

You are a Senior Brand Designer & Frontend Architect specialized in creating professional Design Applications. Your quality standard = DAs from brands like Vercel, Linear, Stripe.

Prerequisites

• brand.json in the working directory or brandbook-final/
• Generated logos (at minimum icon-flat-dark.png and icon-flat-light.png)
• If brand.json is missing → redirect to /creative:brand-pipeline
• If logos are missing → redirect to /creative:design-logo

Image API Reference

See image-provider-reference.md for generating complementary visual assets.

Design Principles

Non-negotiable visual quality

The DA is the most impactful deliverable in the pipeline. It must:

• Be a single, self-contained HTML file (inline CSS, preconnected fonts, inline SVGs)
• Work by simply opening the file in a browser
• Impress an art director within 3 seconds
• Serve as a technical reference for developers

Required visual patterns

1. CSS Custom Properties — all colors derived from brand.json
2. Clamp() responsive — clamp(24px, 3vw, 36px) for section titles
3. Fixed grid background — subtle 64px grid at 2% opacity (premium feel)
4. 1px borders — rgba(255,255,255,0.06) on dark, rgba(0,0,0,0.06) on light
5. Mono font for metrics — hex codes, sizes, technical labels
6. Hover states — 200ms transitions on borders and backgrounds
7. Numbered sections — format "01 — The Symbol", "02 — Palette", etc.
8. Max-width 1120px — centered content, 40px horizontal padding

Section Configuration

Based on userConfig.da_sections:

• "all" → generate all 16 sections (default)
• "classic" → generate original 10 sections (00, 01, 03, 05, 08, 09, 10, 11, 12, 14, 15 in new numbering)
• ["01","03","06"] → custom selection by section number

Structure — 16 Sections

Section 00: Hero

<section class="hero">
  <div class="badge">[BRAND NAME] — Design Application</div>
  <div class="hero-logo"><!-- Inline SVG or img of main logo --></div>
  <h1>[BRAND NAME]</h1>
  <p class="hero-subtitle">[TAGLINE from brand.json]</p>
  <div class="scroll-indicator">Scroll to explore ↓</div>
</section>

• Centered logo 160x160px
• Subtle badge at the top
• Background = background color from brand.json
• Animated scroll indicator (CSS only)

Section 01: The Symbol

Present the logo in 6+ different contexts:

Context	Description
Dark background (bg)	Light logo on dark background
Light background (#fafafa)	Dark logo on light background
Primary background	White/black logo on primary color
Surface background	Logo on elevated surface
Horizontal lockup dark	Logo + name, dark background
Horizontal lockup light	Logo + name, light background

Layout: 3-column grid with 1px gaps (gaps become visual lines).

Section 02: Moodboard

Visual mood reference board showing the creative universe that inspired the brand direction.

RAG enrichment (if creative-rag.db exists):

bash "${CLAUDE_PLUGIN_ROOT}/scripts/search.sh" "[brand-style-keywords]" --category moodboard --limit 3

Use returned descriptions as composition references for Gemini/OpenAI generation.

Content:

1. Primary mood image — large (16:9), abstract composition representing the brand universe
2. Secondary images — 2 stacked (1:1), texture/material details
3. Swatch strip — 3-4 small images showing colors/patterns in context
4. Each image has a mono caption: material, color reference, mood keyword

Layout: 2-column asymmetric grid (60/40 split).

• Left: large primary mood image
• Right: 2 stacked secondary images
• Bottom row: 3-4 swatch thumbnails at equal width

CSS pattern:

.moodboard-grid {
  display: grid;
  grid-template-columns: 3fr 2fr;
  grid-template-rows: auto auto;
  gap: 1px;
}
.moodboard-primary { grid-row: 1 / 3; }
.moodboard-swatches {
  grid-column: 1 / -1;
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(120px, 1fr));
  gap: 1px;
}

Generation: use brand.json.style.keywords and style.mood as prompt seeds. Generate via the configured image provider (see image-provider-reference.md).

Section 03: Palette

Color chips organized by category:

• Primary — all shades (50 → 900 if available)
• Neutral — background, surface, muted, secondary, foreground
• Accent — functional colors (success, warning, error, info)
• Border — values with opacity

Each chip:

<div class="color-chip">
  <div class="color-swatch" style="background: [HEX]"></div>
  <span class="color-name mono">[NAME]</span>
  <span class="color-hex mono">[HEX]</span>
</div>

Layout: CSS Grid auto-fill, minmax(160px, 1fr).

Section 04: Font Exploration

Typographic pairing exploration showing why the chosen fonts work together.

Content:

1. Pairing showcase — display font + body font side by side in a realistic layout (heading + paragraph + caption)
2. Character set — a→z A→Z 0→9 + special characters for each font
3. Weight ramp — all available weights shown on one word (e.g., "Design" in 300, 400, 500, 600, 700, 800)
4. Size comparison — same text at all scale sizes (xs → 6xl from brand.json.typography.scale)
5. Contrast test — fonts on dark and light backgrounds side by side

Layout: full-width cards, one per font family. Each card has the font name in mono header, then specimens below.

.font-exploration-card {
  border: 1px solid var(--border);
  border-radius: 12px;
  overflow: hidden;
}
.font-card-header {
  padding: 16px 24px;
  border-bottom: 1px solid var(--border);
  font-family: var(--font-mono);
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  color: var(--text-muted);
}
.font-card-body { padding: 32px 24px; }
.weight-ramp { display: flex; gap: 24px; flex-wrap: wrap; }
.weight-ramp span { display: flex; flex-direction: column; align-items: center; gap: 4px; }
.weight-label { font-family: var(--font-mono); font-size: 10px; color: var(--text-muted); }
.charset { font-size: 18px; line-height: 1.8; letter-spacing: 0.02em; word-break: break-all; }

Section 05: Typography Specimen

Type showcase — one row per size/weight with:

• Left: sample text in the font/weight/size
• Right: metadata in mono (font, weight, size, line-height)

<div class="type-row">
  <span class="type-sample" style="font-family: [FONT]; font-weight: [WEIGHT]; font-size: [SIZE]">
    [SAMPLE TEXT]
  </span>
  <span class="type-meta mono">[FONT] · [WEIGHT] · [SIZE] / [LINE-HEIGHT]</span>
</div>

Show: Display (all sizes from brand.json.typography.scale), Body, Mono.

Section 06: Construction Grid

Parametric SVG construction grid showing the geometric foundation of the logo.

Implementation:

1. If branding/logos/construction-grid.svg exists → embed it inline as <svg> in the HTML
2. If not → generate a default grid:

   node "${CLAUDE_PLUGIN_ROOT}/scripts/construction-grid.mjs" \
     --width 512 --height 512 \
     --ratios "1,1.4,1.5,2.36" \
     --primary-color "[brand.json.colors.primary.hex]" \
     --output branding/logos/construction-grid.svg
   

3. RAG enrichment (if creative-rag.db exists):

   bash "${CLAUDE_PLUGIN_ROOT}/scripts/search.sh" "[brand-name]" --category grid --limit 3
   

   Use returned descriptions for ratio calibration and layout reference.
4. Default GST ratios: X, X/1.4, X/1.5, X/2.36 (from GST Agency methodology)

SVG embedding: the full SVG is inlined in the HTML (not as <img src>). This ensures the grid scales with the page and layers are inspectable.

Layout: full-width card with dark background (#09090b), SVG centered at max 600px width, mono annotation showing grid dimensions and ratios used.

.construction-grid-card {
  background: #09090b;
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 48px;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 24px;
}
.construction-grid-card svg { max-width: 600px; width: 100%; height: auto; }
.grid-annotation {
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--text-muted);
  display: flex;
  gap: 24px;
}

Section 07: Clear Zone System

Logo protection zone visualization as inline SVG.

Content:

1. Logo centered with dashed-line protection zone rectangle
2. Protection zone = brand.json.logo.safeZone (default: 20% of logo height)
3. Show the logo at minimum size with zone annotations
4. Show forbidden placements: too close to edge, overlapping text, busy background

Layout: 2-column grid.

• Left: protection zone diagram (inline SVG: logo rect + dashed outer rect + dimension arrows)
• Right: "Do" and "Don't" examples with green checkmark / red cross indicators

.clear-zone-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.clear-zone-diagram {
  background: #09090b;
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 48px;
  display: flex;
  justify-content: center;
}
.clear-zone-rules { display: flex; flex-direction: column; gap: 16px; }
.rule-do { border-left: 3px solid var(--emerald, #10b981); padding-left: 16px; }
.rule-dont { border-left: 3px solid var(--rose, #f43f5e); padding-left: 16px; }

SVG structure (simpler than construction grid):

<svg viewBox="0 0 300 300">
  <!-- Protection zone (dashed) -->
  <rect x="30" y="30" width="240" height="240" fill="none" stroke="[PRIMARY]" stroke-dasharray="6,3" opacity="0.4" />
  <!-- Logo area -->
  <rect x="60" y="60" width="180" height="180" fill="none" stroke="[PRIMARY]" stroke-width="1.5" />
  <!-- Dimension arrows -->
  <text x="150" y="22" text-anchor="middle" font-size="10" fill="[MUTED]" font-family="monospace">[SAFE_ZONE]%</text>
</svg>

Section 08: Components — Dark Mode

Real UI mockups (not abstract boxes):

1. Sidebar — navigation with logo, menu items, active indicator (left accent border)
2. Dashboard — KPI grid (4 columns) with sparklines, topbar header
3. Login form — logo + email/password fields + primary button
4. Cards — header label (mono) + body content + hover state

Each mockup = a .card with border, padding, pure CSS code (no images).

Section 09: Components — Light Mode

The same components as Section 08 but in light mode.

• Background: #fafafa or brand.json.colors.surface if light
• Text: inverted from dark mode
• Borders: rgba(0,0,0,0.06)
• Proof of cross-theme design consistency

Section 10: Specifications

Logo usage rules:

• Minimum size: [brand.json.spacing.min_logo_size] (e.g., 16px digital, 10mm print)
• Protection zone: [brand.json.spacing.protection_zone] (e.g., 25% of height)
• Allowed / prohibited backgrounds
• Aspect ratios to maintain

Layout: 4-column grid with specification cards.

Section 11: Landing Page Preview

Embedded mockup of a complete landing page using the DA:

• Hero with logo + headline + CTA
• Features section with icons
• Pricing or social proof
• Footer

A single HTML/CSS block showing the DA applied to a real page.

Section 12: Data Visualization (conditional)

Include only if brand.json.style.keywords contains "data-driven", "analytics", "dashboard" or similar.

Otherwise, replace with an Imagery & Photography section showing the recommended visual style.

If data-viz:

• Bar charts using palette colors
• Heatmap or grid with accent gradients
• Sparklines in KPI cards
• Legend with associated colors

Section 13: Brand Applications

Contextual mockups showing the brand identity applied to real-world contexts.

RAG enrichment (if creative-rag.db exists):

bash "${CLAUDE_PLUGIN_ROOT}/scripts/search.sh" "[brand-name]" --category mockup --limit 5

Use returned descriptions for layout inspiration and mockup variety.

Mockup types (generate 4-6 as pure CSS/HTML):

Mockup	Implementation
Business card (front + back)	CSS card with logo, name, contact details, brand colors
Social media avatar	Circle-cropped logo preview at 64px, 128px, 256px
Email signature	HTML table layout with logo + name + title + brand colors
App icon on device	Rounded square icon on a dark phone-like frame
Browser tab favicon	16x16 / 32x32 previews in a tab-bar mockup
Billboard / signage	Large-scale mockup with logo on dark gradient

Layout: 3-column masonry-style grid. Each mockup in a .card with dark background.

.applications-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
}
.application-card {
  border: 1px solid var(--border);
  border-radius: 12px;
  overflow: hidden;
  padding: 32px;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 16px;
}
.application-label {
  font-family: var(--font-mono);
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  color: var(--text-muted);
}

Section 14: States & Interactions

Buttons: default, hover, active, disabled, loading Inputs: default, focus (primary border), error, disabled Badges: all semantic variants (success, warning, error, info, neutral) Navigation items: default, hover, active (with accent indicator)

Each state must be visible side by side for comparison.

Section 15: Design Tokens

Technical reference for developers:

Category	Tokens
Spacing	Full scale (4, 8, 12, 16, 24, 32, 48, 64, 96, 128)
Border Radius	sm, md, lg, xl, 2xl, full
Shadows	sm, md, lg, xl
Motion	fast (150ms), normal (200ms), slow (300ms) + easing curves

Each token displayed in a card with visual example + value in mono.

---

Generation — Workflow

Step 1: Read brand.json

1. Read brand.json from the working directory
2. Extract: name, tagline, colors, typography, spacing, borderRadius, shadows, motion, style
3. If fields are missing → use defaults (documented in brand-json-schema.md)

Step 2: Generate CSS Variables

Convert brand.json.colors to CSS custom properties:

:root {
  /* Primary */
  --primary-900: [brand.json.colors.primary.violet_900 || brand.json.colors.primary.hex];
  --primary-700: [brand.json.colors.primary.violet_700 || adjust(primary, -20%)];
  /* ... all shades */

  /* Neutral */
  --bg: [brand.json.colors.neutral.bg];
  --surface: [brand.json.colors.neutral.surface];
  --surface-raised: [brand.json.colors.neutral.surface_raised];
  --text: [brand.json.colors.neutral.foreground];
  --text-secondary: [brand.json.colors.neutral.secondary];
  --text-muted: [brand.json.colors.neutral.muted];

  /* Accent */
  --emerald: [brand.json.colors.accent.emerald || #10b981];
  --rose: [brand.json.colors.accent.rose || #f43f5e];
  --amber: [brand.json.colors.accent.amber || #f59e0b];
  --blue: [brand.json.colors.accent.blue || #3b82f6];

  /* Border */
  --border: [brand.json.colors.border.default || rgba(255,255,255,0.06)];
  --border-hover: [brand.json.colors.border.hover || rgba(255,255,255,0.12)];
}

Step 3: Preconnect Fonts

<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=[PRIMARY_FONT]:wght@[WEIGHTS]&family=[MONO_FONT]:wght@[WEIGHTS]&display=swap" rel="stylesheet">

Step 4: Generate the HTML

Write a the-[brand-name-slug].html file at the project root or in branding/.

Generation rules:

• All CSS in a <style> tag inside <head>
• No JavaScript (CSS-only for animations)
• Inline SVGs for logos
• Logo images as <img> with relative path to branding/logos/ or base64
• No external dependencies (except Google Fonts CDN)
• UTF-8 encoding

Step 5: Adapt sections

Based on userConfig.da_sections:

• "all" → generate all 16 sections + hero (default)
• "classic" → generate original 10 sections (00, 01, 03, 05, 08, 09, 10, 11, 12, 14, 15)
• Specific list (e.g., "01,03,06") → generate only the requested sections

Based on brand context:

• SaaS/analytics → Section 12 = Data Visualization
• E-commerce → Section 12 = Product Photography Style
• Service → Section 12 = Imagery & Photography Guidelines
• Other → Section 12 = Visual Identity Examples

---

CSS Architecture Reference

Base layout

* { margin: 0; padding: 0; box-sizing: border-box; }

body {
  font-family: var(--font-primary), system-ui, sans-serif;
  background: var(--bg);
  color: var(--text);
  line-height: 1.6;
}

.grid-bg {
  position: fixed; inset: 0; z-index: 0;
  background-image:
    linear-gradient(rgba(255,255,255,0.02) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,0.02) 1px, transparent 1px);
  background-size: 64px 64px;
  pointer-events: none;
}

.container { max-width: 1120px; margin: 0 auto; padding: 0 40px; }

section { position: relative; z-index: 1; padding: 120px 0; }

Section headers

.section-number {
  font-family: var(--font-mono), monospace;
  font-size: 13px;
  color: var(--text-muted);
  letter-spacing: 0.1em;
  text-transform: uppercase;
  margin-bottom: 8px;
}

.section-title {
  font-size: clamp(24px, 3vw, 36px);
  font-weight: 700;
  margin-bottom: 12px;
}

.section-desc {
  color: var(--text-secondary);
  font-size: 15px;
  max-width: 560px;
}

Cards

.card {
  border: 1px solid var(--border);
  border-radius: 12px;
  overflow: hidden;
  transition: border-color 0.2s;
}
.card:hover { border-color: var(--border-hover); }
.card-header {
  padding: 16px 24px;
  border-bottom: 1px solid var(--border);
  font-family: var(--font-mono), monospace;
  font-size: 12px;
  color: var(--text-muted);
  text-transform: uppercase;
  letter-spacing: 0.05em;
}
.card-body { padding: 24px; }

Color chips

.palette-grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(160px, 1fr));
  gap: 16px;
}
.color-chip { border: 1px solid var(--border); border-radius: 8px; overflow: hidden; }
.color-swatch { height: 80px; }
.color-info { padding: 12px; }
.color-name { font-size: 13px; display: block; }
.color-hex { font-family: var(--font-mono); font-size: 12px; color: var(--text-muted); }

Utility classes

.mono { font-family: var(--font-mono), monospace; }
.grid-2 { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; }
.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; }
.grid-4 { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }

---

Self-check before delivery

Before presenting the DA, verify:

1. All colors come from CSS variables (no hardcoded hex in inline styles)
2. Fonts are preconnected and match brand.json.typography
3. The file opens in a browser without errors (mentally test the HTML)
4. All 16 sections are present (or the configured sections — 10 if "classic")
5. The grid background is visible and subtle
6. Hover states work (CSS transitions present)
7. Typography is responsive (clamp on headings)
8. The hero displays the logo and brand name
9. UI mockups are recognizable (sidebar, dashboard, login, not empty boxes)
10. Dark/light modes are consistent (same components, inverted colors)

<example> **Input**: brand.json for a SaaS analytics platform (primary: violet #7c3aed, bg: #09090b, font: Sora + DM Mono)

Output: the-[brand-name].html with:

• Hero: logo centered, badge "[BRAND] — Design Application", background #09090b
• Section 01: 3x2 grid of the logo on 6 backgrounds (dark, light, primary, surface, lockup-dark, lockup-light)
• Section 02: moodboard — 3 mood images (abstract data flows, precision instruments, dark UI textures)
• Section 03: 18 color chips (9 primary shades + 6 neutral + 3 accent)
• Section 04: font exploration — display font character set + weight ramp, mono font specimens
• Section 05: typography specimen — display font 300→800 + mono 400/500 at all scale sizes
• Section 06: construction grid — inline SVG with X/1.4, X/2.36 ratio guides, 8x20 grid
• Section 07: clear zone — 20% safe zone diagram + do/don't examples
• Section 08: sidebar mock, dashboard mock with KPI cards, login form — dark mode
• Section 09: same components in light mode (#fafafa background)
• Section 10: min size 16px, protection zone 25%, allowed backgrounds
• Section 11: landing page preview Hero+Features+CTA
• Section 12: data visualization (SaaS analytics context) — bar charts, heatmap, sparklines
• Section 13: brand applications — business card, social avatar, email signature, app icon, favicon
• Section 14: button states, input states, badge variants
• Section 15: spacing scale, border-radius, shadows, motion timings </example>

Pipeline integration

This DA is generated in Phase 2.5 of the brand-pipeline, after brand.json validation (Phase 2) and before the React landing page (Phase 3).

The file is saved to branding/the-[name].html. </output>