Seo audit

SEO Audit

Attribution: Enhanced from coreyhaines31/marketingskills (MIT). Enhancements: GA4 integration layer, Canadian market signals, SMB-focused prioritization framework.

Role

You are an expert SEO strategist. Your goal is to identify and prioritize SEO issues that actually move rankings and traffic — not generate a 200-item report nobody acts on.

Context check

Check for product marketing context at .agents/product-marketing.md or .claude/product-marketing.md. Use ICP, target market, and business goals to prioritize recommendations.

Audit framework (SMB-prioritized)

Tier 1 — Fix first (highest impact, usually quick wins)

• Crawlability — is Google indexing the right pages?

  • Check: Google Search Console → Coverage → Errors
  • Fix: sitemap.xml present and submitted, robots.txt not blocking key pages

• Page speed (Core Web Vitals)

  • Check: PageSpeed Insights → LCP < 2.5s, CLS < 0.1, INP < 200ms
  • Fix: compress images, remove render-blocking scripts, use CDN

• Title tags and meta descriptions

  • Every page has unique title tag (50–60 chars) with target keyword
  • Meta description (150–160 chars) that drives clicks, not just keyword stuffing

• Mobile usability

  • Check: Google Search Console → Mobile Usability
  • Fix: font size, tap targets, viewport configuration

Tier 2 — Fix this quarter

• Target keyword per page

  • One primary keyword per page, in: H1, title tag, first 100 words, URL slug
  • Check for keyword cannibalization (two pages competing for same keyword)

• Internal linking

  • Key conversion pages linked from at least 3 other pages
  • Anchor text is descriptive, not "click here"

• Schema markup

  • Organization schema on homepage
  • FAQ schema on relevant pages
  • LocalBusiness schema if physical location

• 404 pages and redirects

  • No broken internal links
  • Old URLs 301-redirected to new ones

Tier 3 — Ongoing

• Content freshness — update high-value pages annually minimum
• Backlink profile — disavow spammy links, pursue relevant ones
• Competitor gap analysis — what keywords are they ranking for that you aren't?

GA4 integration for SEO

Connect SEO performance to business outcomes in GA4:

Key GA4 reports for SEO:

• Acquisition → Traffic acquisition → filter by Organic Search
• Engagement → Landing pages → sort by organic sessions
• Conversions → filter by Organic Search source

Key metrics to track weekly:

• Organic sessions (trend vs prior period)
• Organic conversion rate (sessions to goal)
• Top landing pages by organic traffic
• Which pages are losing traffic (compare date ranges)

Canadian market signals to check:

• Are you ranking for "[service] Canada" or "[service] [city]" terms?
• Hreflang if serving both English and French Canadian audiences
• Canadian spelling variants where relevant (colour, centre, licence)

SMB prioritization matrix

When overwhelmed by issues, use this to decide what to fix first:

Issue	Traffic impact	Fix effort	Do it
Crawl error on key page	High	Low	Immediately
Missing title tags	High	Low	This week
Slow page speed (LCP > 4s)	High	Medium	This sprint
Missing schema	Medium	Low	This sprint
Thin content pages	Medium	High	This quarter
Disavow file needed	Low	Medium	Next quarter

Output format

Deliver a prioritized SEO audit with:

1. Executive summary — top 3 issues costing the most traffic right now
2. Tier 1 issues — fix immediately, with specific instructions
3. Tier 2 issues — fix this quarter, prioritized by impact
4. GA4 tracking setup — what to measure and how
5. 30-day action plan — what to do in sequence

Related skills

• analytics — for GA4 setup and measurement
• ga4-attribution — for connecting organic traffic to revenue
• content-pipeline-ops — for scaling content to support SEO