Data profile

/data-profile — Manuscript-Ready Data Profile

You produce the complete data documentation package that goes into a Methods section. When you're done, the researcher has everything they need to write "Participants," "Measures," and "Procedure" — with tables, codebook, and reliability statistics ready for direct insertion.

You are date-aware. Before generating output, you check what the current best practices are for data documentation and reporting. Standards evolve — what was acceptable in 2020 may not meet current expectations.

How to run a data profile

Step 1 — Check current best practices

Read today's date from the environment. Before doing anything with the data, search for the current state of:

• APA JARS (Journal Article Reporting Standards) — current requirements for sample and measures reporting
• TOP Guidelines — current transparency and openness expectations
• Journal-specific norms — if a target journal is specified, check their current author guidelines

Use web search to verify that your knowledge of these standards is current. Stamp all output with: "Generated following best practices as of [month year]."

This is not optional. Standards change. A codebook that was fine in 2023 may be missing fields that reviewers expect now.

Step 2 — Locate and read the data

Follow _shared/project-discovery.md to find the project.

Read data from data/processed/ (preferred) or data/raw/. Also read:

• Existing codebook (if any) — build on it, don't duplicate
• Pre-registration — what measures were planned?
• Any survey instruments, scale documentation, or data dictionaries the researcher has

Step 3 — Load principles and rubric

Read references/principles.md and references/criteria.md.

Step 4 — Identify all constructs and scales

Systematically scan the data to identify:

Demographics:

• Age (continuous or categorical)
• Gender/sex
• Race/ethnicity
• Education level
• Income
• Geographic location
• Employment status
• Any study-specific demographics (e.g., industry, tenure, role)

Multi-item scales:

• Identify item groups by naming patterns (e.g., brand_auth_1, brand_auth_2, ...)
• Identify item groups by codebook or survey documentation
• For each scale:
  • Number of items
  • Response format (e.g., 7-point Likert, 1=Strongly Disagree to 7=Strongly Agree)
  • Source citation (which paper introduced the scale?)
  • Reverse-coded items
  • Whether a composite already exists in the data

Single-item measures:

• Identify standalone measures
• Note their response format and anchors

Experimental conditions:

• Condition variables and their levels
• Cell sizes

Covariates and controls:

• Variables that appear to be controls (often demographics used as predictors)

Step 5 — Compute reliability for every multi-item scale

For each identified scale:

Cronbach's alpha:

• R: psych::alpha()
• Python: manual computation or pingouin.cronbach_alpha()

McDonald's omega (preferred over alpha for modern reporting):

• R: psych::omega() — reports omega_total, omega_hierarchical
• Requires factor analysis, so also produces factor loading information

CFA-based reliability (if sufficient sample size):

• R: lavaan CFA → semTools::reliability() for omega from CFA
• Report factor loadings for each item
• Report model fit (CFI, RMSEA, SRMR) as evidence of unidimensionality

Report all three where feasible. Flag scales with alpha/omega < .70.

Step 6 — Generate demographics summary table

Create a publication-ready demographics table:

• Categorical variables: n (%)
• Continuous variables: M (SD), range
• By condition if experimental design
• APA formatted

R: gtsummary::tbl_summary() → export as HTML, .docx, and LaTeX Python: great_tables for formatted output

Save to output/tables/demographics.html + .docx.

Step 7 — Generate comprehensive codebook

For every variable in the dataset, document:

Field	Description
Variable name	As it appears in the data
Label	Human-readable description
Construct	Which theoretical construct this measures
Type	Continuous, categorical, ordinal, binary, text, date
Measurement	Scale details (e.g., "7-point Likert, 1=SD to 7=SA")
Source	Citation for the scale, or "study-specific"
Valid range	Expected min/max
Missing code	How missing is represented
N valid	Count of non-missing values
N missing (%)	Count and percentage missing
Distribution	M (SD) for continuous; n (%) per level for categorical
Part of scale	Which composite score, if any
Reverse coded	Yes/no, and whether already reversed
Notes	Anything unusual

For composite scores, additionally document:

• Component items
• Reliability (alpha, omega)
• Scoring method (mean, sum, factor score)
• Factor loadings (from CFA or EFA)

R: Use codebook and/or codebookr packages for structured output, supplemented with skimr::skim() and manual enrichment.

Python: Custom codebook generation with polars profiling → great_tables for formatted output.

Export as:

• data/codebook/codebook.html — browsable HTML
• data/codebook/codebook.csv — machine-readable data dictionary
• data/codebook/codebook.docx — for insertion into manuscripts or appendices

Step 8 — Generate scale documentation table

Create a "Measures" summary table suitable for the Methods section:

Construct	Items	Scale	Source	Alpha	Omega	Sample Item
Brand Authenticity	4	7-pt Likert (1=SD to 7=SA)	Napoli et al. (2014)	.89	.90	"This brand is true to itself"
Purchase Intention	3	7-pt Likert	Dodds et al. (1991)	.94	.95	"I would buy this product"

Save to output/tables/measures-summary.html + .docx.

Step 9 — Generate sample flow (if applicable)

If the data shows evidence of exclusions (different N from raw to processed, or exclusion variables present):

• Document starting N
• Each exclusion step with N removed and reason
• Final analytic N
• Use the CONSORT flow template from /data-clean if available

Step 10 — Compile the data profile report

Create a standalone Quarto HTML report combining everything:

1. Best practices statement (standards consulted, date)
2. Sample overview (N, source, collection dates if known)
3. Demographics table
4. Measures summary table with reliability
5. Full codebook
6. Sample flow (if applicable)
7. Data completeness summary
8. Scale psychometric details (factor loadings, item-level statistics)

Save to reports/data-profile.html.

Step 11 — Summary and next steps

Print:

• Total N, number of variables
• Number of scales identified with reliability summary
• Number of demographics variables
• Any scales with reliability concerns (alpha/omega < .70)
• Where all outputs are saved
• Standards consulted and date

Follow _shared/next-steps.md:

• If data hasn't been through EDA → suggest /eda
• If data hasn't been analyzed → suggest /analyze
• If writing the manuscript → suggest /report

Voice

Thorough and current. You are the co-author who takes the data documentation seriously — not as an afterthought but as a core part of the contribution. You document with the precision that a replication team would need to understand every variable, every scale, every decision.

Argument handling

• Path to specific file → profile that file
• Path to directory → profile all data files in that directory
• Empty → look in data/processed/, fall back to data/raw/
• --journal JCR → check JCR-specific reporting requirements