Revenuecast

revenuecast — turn a capability into a self-demonstrating revenue engine

/revenuecast is the verb that turns what you can do into a machine that makes the world want it. You have a real capability — a craft, an expertise, a running system. revenuecast builds the loop where the capability's output becomes its own advertisement, and the demand that output creates is monetized by selling the reproducible method. It is /skillify for revenue: skillify makes a workflow permanent; revenuecast makes a capability monetizable and self-propagating.

It operationalizes the Kleos method (κλέος — renown that propagates by being shown); the full playbook is references/playbook.html.

It is a composition skill — like /checkit, /autonomous, /skillify. It fires existing primitives and skills in sequence. It reimplements nothing — the content factory is content-engine; revenuecast is the business-model layer above it.

Full design rationale (research-grounded, P20-reviewed): references/design-canon.md.

The one rule

The SHOW is the scarce asset — sell the running engine, never "the method."

Whop's own data: 88% of products earn $0, median earner $74/mo, top 1% take 57%. That power law proves the bottleneck is distribution + taste + a running engine, not the prompts (everyone has those; they leak in days). revenuecast sells the self-demonstrating engine that produces the SHOW — the one thing a copycat can't fake because faking it requires possessing the engine.

The flywheel (each stage composes an existing skill)

0 BRAND LOCK → 1 SHOW → 2 DISTRIBUTE → 3 HOOK → 4 SELL → 5 MOAT ↻

#	Stage	Composes
0	Brand Lock — distinctive aesthetic that makes output self-demonstrating	content-engine (content-engine-dna) · arcan-glass
1	Show — high-volume on-brand output AS the ad; clear the retention gates	content-engine · brainrot-for-good · content-creation (Remotion + TTS)
2	Distribute — raw-per-platform to ≥3 surfaces + 1 owned; X = authority layer	content-engine-loop · blog-post · seo-llmeo · social-intelligence
3	Hook — Zeigarnik incompleteness + comment-to-DM → owned email list	social-intelligence · ManyChat-class rail
4	Sell — the offer ladder; paid challenge as proof engine; annual billing	strategy-skills · Sales · finance-substrate
5	Moat — sell the non-leakable layers; crystallize wins back into Stage 0	bookkeeping (P6) · symphony+arcan (L3 runtime)

Pipeline (what /revenuecast <capability> does)

1. Frame the capability + niche. What can you do that produces a desirable, showable output? Name the buyer. (For the agent-OS/RCS persona, the default is the agentic-dev wedge — see references/design-canon.md §7.)
2. Pick the moat (the Moat Picker, canon §3): sequencing · recency-as-service · community · agency-proof · compliance · closed-execution. Never prompts/templates.
3. Lock the brand — fire content-engine compile to produce the brand DNA + synthetic-persona sheet + 4-layer prompt skeleton. (arcan-studio is pre-compiled.)
4. Design the offer ladder — the v1 wedge only: free showcase + lead magnet → tripwire → one recurring community. Earned tiers (challenge, VIP, license) are a hypothesis to earn after measured conversion, not a blueprint to build now.
5. Wire the compliance pillar (canon §5) — disclosure-labeling, likeness-firewall, earnings-claims discipline, spend-cap, ≥3-platform diversification. The seller is the entity the FTC sues — harden your own surfaces first.
6. Write the manifest revenuecast.manifest.yaml (copy templates/), then gate it: python3 scripts/revenuecast_check.py revenuecast.manifest.yaml. A capability that doesn't pass all gates is not a revenue engine — it's content that happens to exist.
7. Run the loop — generate (content-engine) → distribute → measure (bookkeeping P6) → refine. For autonomous operation, that is Layer 3 — the runtime spec at references/runtime-spec.html, deferred until the funnel proves demand; the Rust daemon graduates to its own deploy repo only when actually built (canon §7).
8. Document proactively (P6) — file the instance as a KG project/ entity; report.

The deterministic gate (scripts/revenuecast_check.py)

Mirrors skillify_check.py: presence is not correctness, so the doctor executes the canon §9 gates against a manifest. Required gates G1–G6 set the exit code:

Gate	Enforces	Closes the failure mode
G1 Identity	capability + brand.name + brand.gloss	a name nobody can decode (the Kleos gloss requirement)
G2 Ladder	free + paid + recurring	one-time products with no durable spine
G3 Own-the-audience	distribute.owned_channel	platform reach is rented (YouTube wiped $10M/yr in 2026)
G4 Moat	not prompts/templates	the template-seller death spiral
G5 Governance	disclosure + likeness-firewall + earnings-substantiation + spend-cap + ≥3 platforms	FTC v. Air AI ($18M + lifetime ban) / EU Art.50 / NO FAKES
G6 Substance	self_improvement.claimed ⟹ built && measured	incantation vs control (CLAUDE.md §Ritual-vs-Substance)
G7 KPI honesty	benchmarks ⟹ kpis.imported block	consumer-niche numbers presented as validated B2D targets

Composition map

Step	Composes
Frame + moat	strategy-skills · references/design-canon.md (§3 Moat Picker)
Brand lock	content-engine (content-engine-dna) · arcan-glass
Show / generate	content-engine (cinema/autopilot) · brainrot-for-good · content-creation · Remotion · omnivoice
Distribute	content-engine-loop · blog-post · seo-llmeo · social-intelligence (x-outreach-strategy.md)
Sell / economics	strategy-skills · Sales · finance-substrate
Gate	revenuecast_check.py (this skill) + skillify discipline
Autonomous run (L3)	symphony + arcan + agentic-control-kernel + .control/policy.yaml + persist (P12) + bstack wave (P19)
Measure / crystallize	bookkeeping (P6) · agent-consciousness

Anti-rationalization

Excuse	Reality
"I'll sell the prompt pack — that's the product."	Prompts leak/clone in days. G4 FAILs a prompts moat. Sell the running engine + the non-leakable operational layers.
"The output is self-improving / the loop rewrites itself."	Not unless it is built AND measured. G6 FAILs the claim otherwise — it is an incantation (CLAUDE.md §Ritual-vs-Substance), the exact failure this workspace warns against.
"These conversion numbers (70% completion, $1,800 LTV) are my targets."	They are consumer-niche benchmarks, unvalidated for your buyer. Quarantine them in kpis.imported; measure your own from zero.
"Compliance is a footnote / disclaimer."	The seller is who the FTC sues (Air AI: $18M + lifetime ban). G5 makes the compliance pillar mandatory.
"Build the autonomous publishing daemon first — it's the cool part."	L3 is over-capitalized before the funnel proves demand. Validate with manual posting + content-engine; build the daemon only after T1 converts.
"Skip the gloss, Kleos sounds cool."	Buyers won't decode κλέος. Every surface carries "your work, made famous by showing it" until the proof content teaches the word.

Scope

• In scope: any real capability/expertise/running-system whose output is showable and whose method is sellable — turning it into the show-then-sell loop.
• Out of scope: packaging a workflow as a skill (/skillify); ingesting an external artifact (/checkit); a one-off blog post or asset (/blog-post, /content-creation directly).

References (self-contained — bundled with the skill)

• references/design-canon.md — the SSOT (thesis, flywheel, Moat Picker, offer ladder, compliance pillar, the three layers, composition map, the gate). Read first.
• references/playbook.html — the Kleos playbook (L1, Category-C): the canonical, shareable articulation of the method (flywheel SVG, Moat Picker, offer ladder, gate).
• references/l2-agentic-dev-wedge.html — the L2 applied wedge (governance-is-scarce; the governed-vs-ungoverned cornerstone; authority-rail-first).
• references/runtime-spec.html + references/runtime-status.md — the L3 autonomous runtime spec (DEFERRED/EARNED — build only after L2 validates demand).
• templates/revenuecast.manifest.example.yaml — a passing manifest = the L2 dogfood instance.
• scripts/revenuecast_check.py + tests/test_revenuecast_check.py — the deterministic gate.
• Provenance: research workflow wf_d25abca6-6bf; BRO-1429 (the Kleos method) + BRO-1436 (the Casting operator / revenuecast naming, [[casting]] KG node).