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Programmatic seo

Skill bromso/metapowers/plugins/marketing/skills/programmatic-seo

Build template-driven pages at scale for search trafficFrom its SKILL.md

Install
npx -y skills add bromso/metapowers --skill programmatic-seo

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SKILL.md

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Programmatic SEO

Design a programmatic SEO strategy for "$ARGUMENTS". Plan template-driven pages that target long-tail keywords at scale — landing pages, directories, comparison pages, or location-based pages.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md and .metapowers/marketing/$ARGUMENTS/01-reach.md (if exists). If 00-strategy.md does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

  1. Read context:

    • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience and competitive data
    • Read .metapowers/marketing/$ARGUMENTS/01-reach.md for SEO and content context if available
  2. Identify programmatic opportunities:

    • Use WebSearch to find long-tail keyword patterns (e.g., "[tool] for [industry]", "[tool] vs [competitor]", "[tool] in [city]")
    • Estimate total addressable keyword volume across templates
    • Prioritize by search volume, competition, and conversion intent
  3. Design page templates:

    • For each template type: layout, required data fields, content structure
    • How will unique value be added per page? (avoid thin content)
    • Internal linking strategy between programmatic pages
    • CTA and conversion path per template
  4. Data source planning:

    • What data populates each template? (database, API, manual, AI-generated)
    • Data quality and freshness requirements
    • Scale: how many pages in the initial launch?
  5. Quality and indexing strategy:

    • How to avoid duplicate or thin content penalties
    • Indexing approach: sitemap, internal links, pagination
    • Content enrichment strategy per page
  6. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/01-reach.md under a ## Programmatic SEO section:

    • Keyword Patterns — template types with volume estimates
    • Page Templates — layout and content structure per type
    • Data Sources — what populates each template
    • Quality Plan — how to avoid thin content
    • Implementation Roadmap — phases and page counts

Output

Programmatic SEO strategy appended to .metapowers/marketing/$ARGUMENTS/01-reach.md. Present a summary highlighting:

  • Number of template types identified
  • Total estimated keyword opportunity
  • Recommended first template to build

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most marketing audience skills give in 615 tokens

Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07

  • Apply Poppins font to headingsin 41 of 690, across 6 files
  • Apply Lora font to body textin 41 of 690, across 6 files
  • Use Arial fallback for headingsin 39 of 690, across 4 files
  • Use Georgia fallback for body textin 39 of 690, across 4 files
  • Maintain text hierarchy and formattingin 39 of 690, across 4 files
  • Use accent colors for non-text shapesin 38 of 690, across 3 files
  • Use RGB values for precise color matchingin 38 of 690, across 3 files
  • Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
  • Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
  • Use active voice instead of passive voicein 26 of 690, across 10 files
  • Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
  • Prioritize clarity over clevernessin 22 of 690, across 8 files

Said here and by no other author read

  • Check if strategy phase is completed
  • Skip checks if skip flag is present
  • Use WebSearch to find long-tail keyword patterns
  • Estimate total addressable keyword volume
  • Prioritize by search volume, competition, and intent
  • Design page templates with unique value

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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