Product marketing context

Product Marketing Context

Define the core product marketing foundation for "$ARGUMENTS". Create value propositions, messaging framework, positioning statement, and go-to-market context.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. This skill works best after customer-research and competitor-profiling have been run, but can be used standalone.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for all prior strategy work
   • Read plugins/marketing/shared/marketing-brief-template.md for output structure
   • Read plugins/marketing/shared/race-framework-guide.md for methodology reference

2. Craft the positioning statement:

   • Use the format: For [target], who [need], [product] is a [category] that [key benefit]. Unlike [alternatives], we [differentiator].
   • Test it against: Is it specific? Defensible? Meaningful to the audience?

3. Build the messaging framework:

   • Define 3-5 key messages, each with proof points
   • Map messages to personas (which message resonates with which audience?)
   • Define tone and voice guidelines for this product/campaign
   • Create a message hierarchy: primary → supporting → proof points

4. Define the value proposition:

   • What is the core value delivered?
   • What are the functional, emotional, and social benefits?
   • What is the "so what?" for each feature?

5. Go-to-market context:

   • What channels will be used? (informed by competitor analysis)
   • What is the launch or growth motion?
   • What are the key milestones and success metrics?

6. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/00-strategy.md under a ## Product Marketing Context section. Also compile the full strategy into a marketing brief using the template structure:

   • Positioning Statement — the core positioning
   • Value Proposition — core + supporting benefits
   • Messaging Framework — messages, proof points, tone
   • Go-to-Market Context — channels, motion, milestones
   • Marketing Brief Summary — compiled brief following marketing-brief-template.md

Output

Product marketing context appended to .metapowers/marketing/$ARGUMENTS/00-strategy.md. Present a summary highlighting:

• The positioning statement
• Top 3 key messages
• Recommended go-to-market motion