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Paywall upgrade cro

Skill bromso/metapowers/plugins/marketing/skills/paywall-upgrade-cro

A Claude Code plugin that adds an agentic skills framework, with MCP's and a meta prompting processes. Inspired by "Superpowers" & "Figma Console MCP", but not just for development or design; but for all aspect within the digital production cycle.

Install
npx -y skills add bromso/metapowers --skill paywall-upgrade-cro

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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Optimize upgrade flows and paywall design

SKILL.md

2.2 KB, as published. Nobody here has run it

Paywall & Upgrade CRO

Optimize the paywall and upgrade experience for "$ARGUMENTS". Design upgrade triggers, pricing page optimization, and conversion flows.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

  1. Read context:

    • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for pricing strategy
    • Read .metapowers/marketing/$ARGUMENTS/04-engage.md if it exists

  2. Analyze current paywall (if applicable):

    • When and where does the user hit the paywall?
    • What's the messaging at the paywall moment?
    • Hard paywall vs. soft paywall vs. metered approach
    • How does it make the user feel? (frustrated vs. motivated)

  3. Optimize upgrade triggers:

    • Usage-based triggers: hitting limits naturally during valuable workflows
    • Feature-based triggers: showing premium features with upgrade prompt
    • Timing-based triggers: trial ending, usage milestone
    • Social triggers: team features, collaboration needs

  4. Pricing page optimization:

    • Tier presentation: recommended tier highlighting
    • Feature comparison clarity
    • Social proof on pricing page
    • FAQ and objection handling
    • Annual vs. monthly toggle design

  5. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/04-engage.md under a ## Paywall & Upgrade CRO section:

    • Current Paywall Assessment — strengths and friction
    • Upgrade Trigger Design — when and where to prompt
    • Pricing Page Recommendations — layout, copy, social proof
    • A/B Test Ideas — highest-impact tests
    • Expected Impact — estimated conversion lift

Output

Paywall CRO analysis written to .metapowers/marketing/$ARGUMENTS/04-engage.md. Present a summary highlighting:

  • Top upgrade trigger opportunity
  • Pricing page improvements
  • Recommended first test

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